or


[08/15/05 - 12:00 AM]
CBS Has Perfect Prescription to Create Water Cooler Buzz for New Fall Season

[via press release from CBS]

CBS HAS PERFECT PRESCRIPTION TO CREATE WATER COOLER BUZZ FOR NEW FALL SEASON

#1 Television Network to Promote New Comedy "Out Of Practice" with Ads on AquaCell Water Coolers in Drug Stores

Campaign Also Includes Promotion for CBS Monday Comedy Block on Prescription Bags

New York -- CBS is on a mission to create water cooler buzz for new comedy OUT OF PRACTICE. With the tagline "Quench Your Thirst for Comedy," the CBS Marketing Group today announced an innovative way to reach viewers by advertising on AquaCell Media's water cooler systems and cup holders.

The cast of OUT OF PRACTICE will be featured on water coolers in hundreds of Rite Aid and Duane Reade stores. The drug store placement is ideal since the comedy is about a family of five doctors.

CBS's drug store marketing also includes advertising for its Monday comedy line-up on prescription bags. The tagline "Prescription-Strength Comedy" is used to plug television's top comedy block which includes returning hits THE KING OF QUEENS and TWO AND A HALF MEN and new shows HOW I MET YOUR MOTHER and OUT OF PRACTICE.

"At the heart of any promotional campaign is the drive to inspire water cooler buzz," said George Schweitzer, President of the CBS Marketing Group. "What better way to accomplish this than by putting advertisements for one of our highly anticipated new comedies -- OUT OF PRACTICE -- on AquaCell's water coolers," he added.

"We are excited that CBS has chosen our coolers as one of the ways to promote its new television show given the countless other advertising mediums available," said Michael Dougherty, President of AquaCell Media, Inc. "Our cost-effective 'Message On The Bottle' advertising program continues to garner attention from target consumers and interested advertisers as well."

AquaCell Media's "Message On The Bottle" advertising program provides unique "out-of-home" advertising. The Company installs its patented self-filling AquaCell Bottled Water Cooler System into various locations free of charge under a multi-year agreement and retains ownership of the "billboard" water cooler. Revenue is generated through the sale of the advertising space on the bottle band and cup holder of the permanently attached five-gallon bottle to companies that provide products and services pertinent to the demographics and location.

About AquaCell:

AquaCell Technologies, Inc. (AMEX:AQA) is based in Rancho Cucamonga, CA. AquaCell Media, Inc. is an operating subsidiary, installs its patented self-filling Aquacell 1000 Bottled Water Cooler Systems free of charge into various locations, including retail establishments. AquaCell Media retains ownership of the coolers, and revenue is generated through the sale of targeted advertising on the band of the cooler's permanently attached five-gallon bottle of products and/or services pertinent to the location, similar to the concept of billboard advertising. The Company also manufactures products for water filtration and purification through its Water Science Technologies, Inc. subsidiary. Its products address various water treatment applications for industrial, commercial, institutional and residential applications. These applications range from providing purified drinking water to processing water for industrial and commercial manufacturing.

Safe Harbor. Statement Under the Private Securities Litigation Reform Act of 1995. Certain statements in this press release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performances or achievements expressed or implied by such forward-looking statements. Forward-looking statements include, but are not limited to, statements about: our ability to continue relationships with customers; our ability to offer our products at competitive prices; our ability to maintain our listing on the American Stock Exchange; and our ability to use the most current technology for our products.

About CBS:

CBS Television is comprised of the CBS Television Network -- with over 200 owned and affiliated stations reaching virtually every television home in the United States; the Network's programming arms CBS Entertainment, CBS News and CBS Sports; and CBS Enterprises, a global leader in distribution.





  [august 2005]  
S
M
T
W
T
F
S
 


· HOW I MET YOUR MOTHER (CBS)
· KING OF QUEENS, THE (CBS)
· OUT OF PRACTICE (CBS)
· TWO AND A HALF MEN (CBS)





[11/25/20 - 09:00 AM]
More Performers Announced for the One-Hour Concert Special "Play On: Celebrating The Power of Music to Make Change," on a New Date and Time, Tuesday, Dec. 15
The one-hour special was previously scheduled for Saturday, December 5 at 9:00/8:00c.

[11/25/20 - 08:12 AM]
Tuesday's Broadcast Ratings: "The Bachelorette" Keeps ABC on Top in Demos
The Alphabet takes home the adults 18-49 crown while CBS leads the night in total viewers.

[11/25/20 - 08:00 AM]
HBO Max Highlights - December 2020
Newly announced premieres include "House of Ho" on December 10 and "Homeschool Musical Class of 2020" on December 17.

[11/25/20 - 06:33 AM]
FOX College Hoops Tips Off 2020-21 Season with Thanksgiving Week Feast
Gus Johnson, the most exciting voice in sports, returns as the network's lead play-by-play announcer, with former All-American and NBA veteran Jim Jackson and Emmy Award-winning broadcaster Bill Raftery serving as FOX Sports' lead game analysts.

[11/24/20 - 12:07 PM]
Lifetime Announces Movie and Documentary Events for Winter 2021
Highlights include two all-new authorized biopics of Salt-N-Pepa and Wendy Williams.

[11/24/20 - 12:00 PM]
CW Seed and "Entertainment Tonight" Reunite the Cast of 90210 for All-New Special
The reunion show will be available to stream on CW Seed, The CW's streaming-only network, free and without subscription or log-in beginning tomorrow, Wednesday, November 25.

[11/24/20 - 11:33 AM]
Bundle Up with New Holiday Specials of Kids and Family Favorites "Looney Tunes Cartoons," "Esme & Roy," and "Sesame Street"
"Bugs Bunny's 24-Carrot Holiday Special" will kick things off on Thursday, December 3.

[11/24/20 - 11:10 AM]
Science Channel Seeks to Solve the World's Most Enduring Mysteries with New Forensic Science in All New Series "Conspiracies Decoded" Premiering December 3
In an all new Science Channel series, experts travel across the globe and back in time as they seek to solve history's greatest mysteries using state-of-the-art CGI and ground-breaking forensic science.

[11/24/20 - 10:30 AM]
From the Crime Scene to the Courtroom, Four of Atlanta's Best Work to Solve and Prosecute Crimes in "Atlanta Justice" on Investigation Discovery
The Atlanta Homicide Unit consistently has one of the highest clearance rates in the country, but no one solves a murder by themselves - it takes a skilled and devoted team to identify, catch, and prosecute killers.

[11/24/20 - 10:23 AM]
YouTube Originals Greenlights New Global Documentary Series "30 Days With" Featuring Today's Top Public Figures, Athletes, Artists, and YouTube Creators
Each "30 Days With" docuseries will focus on a primary subject and give a personal spotlight over the course of four episodes.

[11/24/20 - 10:23 AM]
Peyton Manning Set to Quarterback New NBC Battle of the Brains Series "College Bowl"
The 10-episode series is a reboot of the classic "College Bowl" that previously aired successfully on NBC in the U.S, internationally and on college campuses for many decades.

[11/24/20 - 10:00 AM]
New Series, Films, Holiday Specials and More from AMC Networks' Extensive Library All Available on the Premium Streaming Bundle in December
Highlights include the first-ever "The Walking Dead Holiday Special," hosted by Chris Hardwick, which will debut Sunday, December 13.

[11/24/20 - 09:49 AM]
YouTube Originals Announces Holiday Extravaganza "The Great Gift Exchange" Premiering December 1
Hosted by Alton DuLaney, "The Great Gift Exchange" mirrors a Secret Santa format where 12 YouTube creators participate in a giving chain benefiting a charity of their choosing, then paying that kindness forward to the next creator in the chain.

[11/24/20 - 09:15 AM]
Amazon Studios Picks Up Fan Favorite Sci-Fi Series "The Expanse" for Sixth and Final Season
The renewal for a final season comes in advance of the anticipated fifth season, which will premiere December 16 on Amazon Prime Video in more than 240 countries and territories worldwide.

[11/24/20 - 09:00 AM]
Video: HBO Max Debuts Official Trailer for Max Original "Heaven's Gate: The Cult of Cults," Premiering Dec. 3
The first episode of "Heaven's Gate: The Cult of Cults" will be available to stream for free on HBOMax.com/watch-free starting Friday, December 4 at 8 a.m. PT / 11 a.m. ET.