or


[06/21/07 - 12:25 PM]
NBC Universal Launches Global Promotional Campaign with 'Heroes World Tour' Co-Sponsored by Nissan
Plus: "Heroes" will be propelled into stores on August 28 for the DVD and HD-DVD launch of its heroic first season in an elaborate seven disc set loaded with bonus features, including 50 deleted scenes and the never aired 73 minute premiere episode.

[via press release from NBC]

NBC UNIVERSAL LAUNCHES GLOBAL PROMOTIONAL CAMPAIGN WITH 'HEROES WORLD TOUR' CO-SPONSORED BY NISSAN

"Heroes" Will Celebrate Its Extraordinary Domestic and International Success by Sending Cast to Seven Cities to Promote the August 28 DVD and HD DVD Release of "Heroes Season One" and the Beginning of Its Second Season

BURBANK, Calif. - June 21, 2007 - NBC Universal flexes its collective muscles as part of an ambitious company-wide initiative to showcase NBC's hit series "Heroes" with the "Heroes World Tour," which will kick off the Heroes: Season One DVD and HD DVD release in domestic and international markets and feature the cast on a personal tour as production resumes on the drama's second season. The news follows last week's announcement that unveiled a multi-faceted, 360-degree marketing campaign shared by Nissan and NBC on behalf of "Heroes."

The announcement was made today by John Miller, Chief Marketing Officer, NBC Universal Television Group and President, The NBC Agency.

"This challenging, multi-dimensional venture is a full-throttle effort to utilize all the assets afforded by NBC Universal with a true global vision," said Miller. "It is only fitting that this worldwide marketing adventure be centered on an epic series such as 'Heroes,' which is ready to take the world by storm, both literally and creatively."

"We are thrilled to be embarking on this exciting venture," said Tim Kring, creator and executive producer of "Heroes," who will be joining fellow executive producer Dennis Hammer on the world tour. "The theme of 'Heroes' has been about people from all over the planet coming together to do great things. About making the world a smaller, more inter-connected place. This tour is the embodiment of those ideals. Clearly, the show has struck a real chord with people around the world, creating a huge fan base. We're eager to visit these fans and spread the word about the show."

"Heroes" will be propelled into stores on August 28 for the DVD and HD-DVD launch of its heroic first season in an elaborate seven disc set loaded with bonus features, including 50 deleted scenes and the never aired 73 minute premiere episode. In late August, cast members will continue the "Heroes World Tour" with personal appearances in various countries. Members of the "Heroes" cast who will participate in the tour include: Santiago Cabrera (Isaac), Jack Coleman (Horn-Rimmed Glasses), Noah Gray-Cabey (Micah), Greg Grunberg (Matt), Ali Larter (Niki), James Kyson Lee (Ando), Masi Oka (Hiro), Hayden Panettiere (Claire), Sendhil Ramamurthy (Mohinder), Zachary Quinto (Sylar), Adrian Pasdar (Nathan), and Milo Ventimiglia (Peter).

These cast members will travel to a variety of international destinations, including the following cities: Tokyo, Hong Kong, Singapore, Munich, Paris, London and New York City, as well as further stops yet to be announced.

Those actors on the North American leg of the tour will be at the NBC Experience Store in New York City on August 28 to participate in signings of DVDs and other merchandise on the floor.

On the international front, "Heroes" has so far been licensed in nearly 150 territories and began launching with great success in markets across the globe beginning in January 2007. In Australia, it premiered on the Seven network as the #1 program of the day among programs on all channels -- and produced the largest premiere audience in Australia since "Lost" and "Desperate Housewives" in 2005.

In the United Kingdom, it delivered the largest audience ever in SCI FI UK's history and is gearing up for its launch on BBC Two this summer. In Spain, "Heroes" delivered the #1 and #2 highest-rated telecasts in the history of SCI FI Spain, and also ranks as the #1 telecast so far in 2007 of any U.S. series on the FORTA regional channels Canal 2 (Andalusia), TV3 (Catalonia), Telemadrid (Madrid) and Canal 9 (Valencia). "Heroes" secured another #1 milestone in Singapore as the #1 program of the day on Star World versus all entertainment channels in the territory. Similar success was found in New Zealand, where the series was TV3's highest rated program of the entire week, and Latin America also saw significant time period wins in Brazil, Mexico, Chile and Colombia. Upcoming international premiere launches include Germany and France, with additional territories to be announced. "Heroes" is distributed outside of the U.S.and Canada by NBC Universal International Television Distribution.

In addition, NBC.com will be the online destination for fans following the "Heroes" adventure as the cast and producers travel the world. The "Heroes World Tour" site (NBC.com/Heroesworldtour) will include photos and video from each international location, as well as vlogs and personal photos from the actors in each city. Fans from around the world can also upload their photos from the events, uniting the online community for a shared global experience. About 20 percent of traffic to NBC.com/Heroes during the regular season came from international countries.

The encompassing "Heroes" campaign also includes Universal Studios Consumer Products Group, which is pursuing licensing partners both domestically and internationally across all categories, including, but not limited to apparel, accessories, collectibles, publishing and toys. Select product will begin entering the retail marketplace in Fall 2007.

Earlier this month, Nissan and NBC announced a wide-ranging, robust marketing program for the second season of "Heroes," encompassing product integration, off-channel platforms, wireless applications, traditional television advertising and significant on-air and online sponsorships.

In the one-of-a-kind deal, Nissan will use "Heroes" as the central hub of a multi-pronged marketing campaign for the launch of its new crossover vehicle, the Nissan Rogue. The effort will kick off with Nissan sponsoring the world tour in mid-August.

"Heroes" was the #1 first-year series of the 2006-07 television season in all key ratings categories (including a tie for #1 among women 18-34) and is NBC's top new drama in 12 years. "Heroes" finished the season as the #2 scripted series on all of network television among men 18-34 and men 18-49.

From creator/writer Tim Kring (NBC's "Crossing Jordan") comes the Golden Globe nominated "Heroes," an epic drama that chronicles the lives of ordinary people who discover they possess extraordinary abilities. "Heroes" has been honored recently with a People's Choice Award, an AFI Award and a Multicultural Prism Award, as well as nominations at the Golden Globe Awards, NAACP Image Awards, WGA Awards and Satellite Awards. As a total eclipse casts its shadow across the globe, a genetics professor (Sendhil Ramamurthy, "Blind Guy Driving") in India is led by his father's mysterious murder to uncover a secret theory -- there are people with super powers living among us. A young dreamer (Milo Ventimiglia, "Gilmore Girls") tries to convince his politician brother (Adrian Pasdar, "Judging Amy") that he can fly. A high school cheerleader (Hayden Panettiere, "Ice Princess") learns that she is totally indestructible while trying to relate to her father (Jack Coleman, "Dynasty") who has a keen interest in people with special abilities. A Las Vegas single mother (Ali Larter, "Final Destination") struggles to make ends meet to support her young son (Noah Gray-Cabey, "My Wife & Kids") and discovers that her mirror image has a secret. A fugitive from justice (Leonard Roberts, "Buffy the Vampire Slayer") continues to baffle authorities who twice have been unable to contain him. A gifted artist (Santiago Cabrera, "Empire"), whose drug addiction is destroying his life and relationship with his girlfriend (Tawny Cypress, NBC's "Third Watch"), can paint the future. A down-on-his-luck Los Angeles beat cop (Greg Grunberg, "Alias") can hear people's thoughts, which puts him on the trail of an elusive serial killer. In Japan, a young man (Masi Oka, NBC's "Scrubs") develops a way to stop time through sheer will power. Their ultimate destiny is nothing less than saving the world. Joining Kring as executive producer are Dennis Hammer (NBC's "Crossing Jordan"), Allan Arkush (NBC's "Crossing Jordan") and Greg Beeman ("Smallville"). The drama is produced by Universal Media Studios in association with Tailwind Productions.





  [june 2007]  
S
M
T
W
T
F
S
     


· ALIAS (ABC)
· BUFFY THE VAMPIRE SLAYER (UPN)
· CROSSING JORDAN (NBC)
· DESPERATE HOUSEWIVES (ABC)
· EMPIRE (ABC)
· GILMORE GIRLS (NETFLIX)
· HEROES (NBC)
· JUDGING AMY (CBS)
· LOST (ABC)
· MY WIFE & KIDS (ABC)
· SCRUBS (ABC)
· SMALLVILLE (CW)
· THIRD WATCH (NBC)





[02/18/19 - 08:28 AM]
Sunday's Broadcast Ratings: Daytona 500 Gives FOX a Demo Boost
The network takes home the adults 18-49 crown while CBS is the most-watched network.

[02/17/19 - 08:12 AM]
Saturday's Broadcast Ratings: ABC, NBC Share Top Honors on Modest Night
Only one-tenth of a ratings point separates the four major broadcast networks among adults 18-49.

[02/16/19 - 08:44 AM]
Friday's Broadcast Ratings: CBS, FOX Share Demo Crown on Competitive Night
FOX's "Last Man Standing" leads the evening among adults 18-49.

[02/15/19 - 09:34 PM]
RuPaul Crowns Season Four Winner of "RuPaul's Drag Race All Stars"
Plus: Miley Cyrus to join host RuPaul and judges Michelle Visage, Carson Kressley and Ross Mathews to kick off the season 11 premiere of "RuPaul's Drag Race" on Thursday, February 28 at 9:00/8:00c.

[02/15/19 - 02:54 PM]
Video: First Look at the New Season of TNT's "Animal Kingdom"
The infamous Cody crew is back in action as TNT releases a first look of "Animal Kingdom" season four.

[02/15/19 - 01:43 PM]
Netflix Acquires Gideon Raff's "The Red Sea Diving Resort" Starring Chris Evans, Haley Bennett, Alessandro Nivola and Sir Ben Kingsley from Bron Studios
The film is the incredible story of a group of Mossad agents and brave Ethiopians who in the early 80s used a deserted holiday retreat in Sudan as a front to smuggle thousands of refugees to Israel.

[02/15/19 - 01:09 PM]
NBC Entertainment Expands Scripted Network Leadership with Promotions and New Hire
Lisa Roos will join Deepak Jesrani and Mike Nunes at the Peacock.

[02/15/19 - 12:50 PM]
"North Woods Law" Returns to Animal Planet for an All-New Season from New Hampshire on an All-New Night on Tuesday Feb. 19
From its beautiful but merciless mountain ranges to its remote and picturesque rivers, New Hampshire provides a never-ending series of challenges for its Conservation Officers.

[02/15/19 - 12:00 PM]
It's the "Start of Something New" as Production Begins on the Disney+ Original Series "High School Musical: The Musical: The Series"
The 10-episode series picks up nearly 15 years after the original movie aired at the real-life location where it all began: East High.

[02/15/19 - 11:35 AM]
TV One Debuts Upcoming Original Programming at the 2019 TCA Winter Press Tour
Highlights include "The D.L. Hughley Talk Show," a new talk show that dives head first into hot topics of the day and dishes on the latest news, entertainment, pop culture and what's trending in social media.

[02/15/19 - 11:01 AM]
Video: "Barry" Season 2 - Date Announcement - Teaser Trailer
Look for season two on Sunday, March 31 at 10:00/9:00c.

[02/15/19 - 10:03 AM]
FOX Confirms "Cosmos: Possible Worlds" Launch Pushed from March 3
The network's animated comedies will continue in their current Sunday time periods for the foreseeable future.

[02/15/19 - 09:07 AM]
Video: Showtime(R) Debuts Official Poster and New Video for Season Four of "Billions" Premiering on Sunday, March 17 at 9 PM ET/PT
Viewers can catch up on the first three seasons, available now on Showtime on-air, on demand and over the internet.

[02/15/19 - 08:53 AM]
Netflix Renews Emmy-Nominated Sitcom "Alexa & Katie" Starring Paris Berelc and Isabel May for a Third Season
The third season will launch in two parts featuring eight episodes each.

[02/15/19 - 08:12 AM]
Thursday's Broadcast Ratings: ABC, CBS Share Demo Honors on Valentine's Day
The Eye however remains the night's most-watched network.