or


[09/17/08 - 09:32 AM]
NBC Unveils Unprecedented Promotional Campaign Allowing Viewers Access to Network's Fall Shows on Multiple Platforms
The network's distribution partners include NBC.com, Hulu, Comcast, Cox, Charter, DISH Network, Verizon FiOS TV, Amazon Video On Demand, Fancast.com and Microsoft's Xbox 360 and Zune.

[via press release from NBC]

NBC UNVEILS UNPRECEDENTED PROMOTIONAL CAMPAIGN ALLOWING VIEWERS ACCESS TO NETWORK'S FALL SHOWS ON MULTIPLE PLATFORMS

Distribution Partners Include NBC.com, Hulu, Comcast, Cox, Charter, DISH Network, Verizon FiOS TV, Amazon Video On Demand, Fancast.com and Microsoft's Xbox 360 and Zune

BURBANK - September 17, 2008 - In a campaign of unprecedented scope and content, NBC unveiled its ambitious, multi-pronged promotional efforts to roll out its new Fall 2008-09 series that will allow viewers to sample full episodes of new and returning shows on-demand prior to their broadcast premiere and utilizing a multitude of distribution platforms. The announcement was made today by John Miller, Chief Marketing Officer, NBC Universal Television Group and President, The NBC Agency.

Distribution partners include top cable, satellite and telco video-on-demand providers including Comcast, Cox, Charter, DISH Network and Verizon FiOS TV, each of which will be making full-episodes available in high definition. For the first time ever, in addition to NBC.com, NBC will also utilize Hulu to provide on-demand streaming of several fall shows. All Hulu distribution partners, including Yahoo, MSN, AOL, MySpace and Fancast.com will provide access to the full episodes. The shows will also be made available for instant viewing and download via Amazon Video On Demand's online retail store. Additionally, episodes are available on Xbox LIVE on Xbox 360, along with Zune Marketplace, which will give consumers portable access via Microsoft's Zune player.

"This campaign represents our most comprehensive plan ever to gain widespread attention on multiple platforms for our new and returning fall series," said Miller. "In addition to providing sampling of our shows, each partner is providing promotional exposure that will help these series succeed on both new and traditional platforms."

"NBC.com continues to be the premiere destination for fans of our shows and to provide our viewers with a sneak preview of the new Fall season is a great opportunity to showcase the entire online experience around both our new and returning programs," said Vivi Zigler, President, NBC Universal Digital Entertainment. "We are also excited to for the first time take advantage of the enormous reach of Hulu and its partners sites as both a distribution and promotional network."

Comcast, Cox, Charter, DISH Network, Verizon FiOS TV and other MSO's will showcase full episodes of the series or season premiere episodes of "Knight Rider" beginning September 17 (series debut September 24), "Kath & Kim" beginning October 2 (series debut October 9), "Lipstick Jungle" beginning September 17 (season premiere September 24), "Chuck" beginning September 22 (season debut September 29) and "Life" beginning September 22 (debuts on NBC October 10) for one week prior to their respective broadcast premieres. Content will also include previews and clips for all other NBC Fall shows as well as the "NBC Primetime Preview Show," hosted by Zach Levi (title star of "Chuck").

Likewise, NBC.com and Hulu.com will play a crucial role in the widespread efforts. Full episodes of the season premiere or pilot of "Knight Rider," "The Biggest Loser," which is currently streaming (first hour; debuts September 16), "Lipstick Jungle," "Chuck," "Life" and "30 Rock" beginning October 23 (season premiere October 30) will be streamed for one week prior to their broadcast premiere. The content will also include previews and clips for all other NBC Fall shows as well as the NBC Primetime Preview Show hosted by Levi ("Chuck").

This also includes distribution on Hulu partner sites including Yahoo!, MSN, AOL, MySpace, Fancast.com, CNet (TV.com) and others. It marks the first time NBC will use the distribution power of Hulu as a promotional distribution network for full episodes prior to a series' broadcast premiere.

In addition, on Yahoo!, the plans include exclusive full episode streaming of the pilots for "Kath & Kim," "My Own Worst Enemy" beginning October 6 (series debut October 13) and "Crusoe" beginning October 10 (series premiere October 17).

Amazon Video On Demand will also feature similar full episodes for download of the season premiere or pilot of "Knight Rider," "Lipstick Jungle," "Chuck," "Life", "My Own Worst Enemy" and "Kath & Kim" for one week prior to the series broadcast premiere via Amazon Video On Demand's online retail store. Additional content to be provided including "The NBC Primetime Preview Show." There will also be special free offerings on select shows to catch up on last season including "30 Rock," "The Office," "Heroes," "Life" and "Lipstick Jungle" before the new season begins.

Additionally, NBC has an arrangement with Microsoft's Xbox 360 and its Xbox LIVE online entertainment network that will allow visitors to look at full episodes of "Chuck," "Knight Rider" and "Life." NBC will also utilize Microsoft's Zune download service to offer full preview episodes of "Knight Rider," "Lipstick Jungle," "Life," and "Kath & Kim" for one week prior to the series broadcast premiere. Additionally, Zune will offer select "Saturday Night Live" political sketches.

Mobile platforms are an enhanced feature of the Fall 2008-09 effort. The award-winning FLO TV service offered by MediaFLO USA will air the NBC Primetime Preview Show and is available on AT&T. MobiTV will provide the NBC Primetime Preview Show and is available across multiple carriers including AT&T, Alltel and Sprint.

The multi-tiered launch plans also include tailored campaigns for each series that could include premiere event sweepstakes, theme park signage, billboard advertising, print media buys in major entertainment publications, personalized viral video marketing, premiere parties and blog integration.





  [september 2008]  
S
M
T
W
T
F
S
 


· 30 ROCK (NBC)
· BIGGEST LOSER, THE (USA)
· CHUCK (NBC)
· CRUSOE (NBC)
· HEROES (NBC)
· KATH & KIM (NBC)
· KNIGHT RIDER (NBC)
· LIFE (NBC)
· LIPSTICK JUNGLE (NBC)
· MY OWN WORST ENEMY (NBC)
· OFFICE, THE (NBC)





[07/06/22 - 11:47 AM]
ID Presents Three Theatrical-Length "Homicide Hunter" Specials Starring Lt. Joe Kenda
The first two-hour special is focused on the investigation of a female soldier whose killer was a shadow in the night for decades.

[07/06/22 - 11:17 AM]
Second Season of "Genndy Tartakovsky's Primal" Premieres Thursday, July 21 on Adult Swim, Next Day on HBO Max
"Hard core, epic badassery is coming your way!" said Tartakovsky. "Season Two is amped up, and when it drops nothing will ever be the same."

[07/06/22 - 11:00 AM]
Paramount+ Renews Critically Acclaimed Original Series "Evil" for a Fourth Season
New episodes of the 10-episode third season drop weekly on Sundays, exclusively on Paramount+.

[07/06/22 - 10:47 AM]
The Duffer Brothers & Netflix Announce Expanded Slate Including New "Stranger Things" Projects
Highlights include a live-action "Stranger Things" spin-off series based on an original idea by The Duffer Brothers, with Upside Down and 21 Laps producing.

[07/06/22 - 10:07 AM]
ESPN to Nationally Televise First Round of 2022 MLB Draft on July 17
Karl Ravech will host the event with lead analyst and MLB Draft expert Kiley McDaniel.

[07/06/22 - 10:01 AM]
Hell Is Frozen Over: An All-New Spin-Off Series "Naked and Afraid XL: Frozen" Launches Out of Shark Week on July 31
In the frigid Rocky Mountains, sub-freezing temperatures, hypothermia and frostbite are only a few of the immediate dangers at hand as 12 of "Naked and Afraid's" most popular and experienced All-Stars take on 14 punishing days and nights in the frozen ice-covered wilderness.

[07/06/22 - 08:47 AM]
Ovation TV Closes Deal with A+E Networks International for Nordic Noir Spy Thriller "Red Election" Starring Stephen Dillane, Lydia Leonard, & James D'Arcy
The exciting new series reflects the reality of living in a globalized world that is socially connected.

[07/06/22 - 08:03 AM]
Video: discovery+ Reveals Premiere Date, Trailer of Filmmaker Alex Holder's Documentary Series "Unprecedented"
The three-part docuseries reveals unfiltered sit-down interviews with President Trump and his family, including his daughter Ivanka Trump and son-in-law Jared Kushner, sons Donald Trump Jr. and Eric Trump, as well as insights from the journalists who covered the events as they unfolded.

[07/06/22 - 06:19 AM]
ESPN Films' "Dickie V" About Legendary Broadcaster to Debut July 20 on ESPN+
"Dickie V" will have its linear debut Saturday, July 23 at 4 p.m. ET on ESPN.

[07/05/22 - 03:04 PM]
The Kitchen Heats Up as E!'s "Celebrity Beef," Hosted and Executive Produced by Joel McHale, Premieres Tuesday, August 2 at 10PM ET/PT
This comedic competition series will follow two celebrity contestants each week as they go head-to-head-in a cook-off and squash their beef with knives in hand, spices on the rack and ready to prepare the best dish this side of the Hollywood Hills.

[07/05/22 - 02:30 PM]
New ABC News Studios Original "The Fatal Flaw: A Special Edition of 20/20" Uses Miniature Dollhouses of Crime Scenes to Recount Chilling Murders and the Small Clues That Helped Identify Killers
New episodes of "The Fatal Flaw: A Special Edition of 20/20" will air weekly on Thursdays in July at 10:00/9:00c.

[07/05/22 - 12:10 PM]
Disney and ABC Present "Beauty and the Beast: A 30th Celebration," A One-Night Only Reimagination of the Classic Film, Airing Thursday, Dec. 15
The talented cast, whose performances will be seamlessly woven through the original feature film, will be announced at a later date.

[07/05/22 - 12:01 PM]
"Big Brother" Announces 16 New Houseguests to Move Into the "BB Motel" Live During the 24th Season Premiere Event
This season's cast includes an attorney, a Vegas performer, a hypnotherapist, a private chef, a chemical processing engineer, an interior designer and a personal stylist, among others.

[07/05/22 - 11:00 AM]
The CW Network Sets 2022 Fall Premiere Dates
The network's new fall season kicks off with the third season premiere of "DC's Stargirl" on Wednesday, August 31.

[07/05/22 - 09:30 AM]
Video: Time to Face the Future - "Paper Girls" Delivers Official Trailer and Key Art
As previously announced, the series will premiere all eight episodes exclusively on Prime Video on Friday, July 29 in more than 240 countries and territories worldwide.