or


[04/14/09 - 07:44 AM]
Green Is Universal Kicks Off Its Second Annual "Earth Week," with Miss USA Pageant, Live, April 19th
More than 40 different NBCU brands will produce over 100 hours of green-themed content for this event.

[via press release from NBC]

"GREEN IS UNIVERSAL" KICKS OFF ITS SECOND ANNUAL "EARTH WEEK," WITH MISS USA PAGEANT, LIVE, APRIL 19th

Company Launches New Campaign: "Green Lives Here"

April 14, 2009 - NBC Universal kicks off its second annual Earth Week on April 19th, as part of the company's ongoing environmental initiative, "Green is Universal." Beginning with the MISS USA pageant in primetime on April 19th, more than 40 different NBCU brands will produce over 100 hours of green-themed content for this event.

Additionally, the company launches "Green Lives Here," a new tagline that will be adapted across all NBCU platforms to fit each brand identity. For example, NBC News will use "Green Matters Here," "Access Hollywood" will promote "Green Stars Here" and CNBC's tagline will be "Green Invests Here." Every property, from MSNBC to NBC Nightly News to Oxygen to USA Network to Telemundo to NBC.com, will turn its on-air graphic and marketing packages green for the entire week using the new brand platform.

"We are excited to once again play a key role in raising green awareness by harnessing the power of the many platforms of NBC Universal," said Beth Colleton, Vice President, Green is Universal. "With our new motto, 'Green Lives Here' we look forward to connecting more consumers and marketers with ways to go green, while continuing to implement green practices within NBCU."

Following are some highlights of the green-themed programming and events scheduled for the week of April 19th:

NBC Primetime- "Miss USA" kicks off Earth Week on Sunday, April 19th, hosted by Billy Bush ("Access Hollywood") and Nadine Velazquez ("My name is Earl"). Contestants will share 'go green' testimonials and will compete for a crown made with eco-friendly precious gemstones.

NBC News- MSNBC airs "Journey to the End of the World," the first film in a four-part "Future Earth" series that will run throughout 2009. The film follows the Tara Expedition - a small band of scientists who travel to the top of the world on a high-tech sailboat to find out how and why the Arctic is melting. "Nightly News with Brian Williams" will feature a special report by NBC News' Chief Environmental Correspondent, Anne Thompson, called "Sea Change." The segment will focus on the state of the Oceans, leading up to the UN's conference on oceans in May. "TODAY " will air a variety of green-themed segments including "Recycling Made Simple," "Going Green, Yet Saving Cash," and "Who Knew? Earth Day Trivia." On "Meet The Press," host David Gregory will discuss environmental topics, with a special focus on the White House and the Obama administration's positions on green.

CNBC will air green episodes of "Fast Money," "Mad Money," "The Suze Orman Show" and "On The Money," as well as "The Carbon Challenge," a series that explores and analyzes the rush by countries, corporations and individuals to shrink their carbon footprint.

Cable Entertainment- On April 21st, Oxygen will air a green-themed episode of its newest reality competition series, "Pretty Wicked," where contestants receive eco-friendly makeovers. The network will also run eco-themed vignettes from "Tori and Dean" and "America's Next Top Model Obsessed" throughout the week. Bravo will run green-themed encores of "Project Runway", "Shear Genius," "Top Design," and "The Real Housewives of the OC." SCI FI will re-air green episodes of "Eureka" and "Stargate Atlantis," as well as a block of "Earth in Peril" movies. USA Network will air Character Of The Month "Green Rockers" vignettes, focusing on environmentally-conscious musicians.

The Weather Channel will broadcast reports covering everything from alternative energy and organic food to green building and sustainable lifestyles. Weather.com will highlight how to green different aspects of life, and will make green tips available on mobile devices. In addition, winners will be announced online for the Earth Day 2009 "Care-and-Share" contest, a campaign where students and families were invited to share how they plan to celebrate or observe Earth Day.

Telemundo will participate in the first ever nationally televised Spanish language town hall on the new green economy, with Telemundo anchor Vanessa Hauc serving as the moderator. The historic event will bring together prominent Hispanic leaders, business leaders and academics, to inform the Hispanic community on how government policies and business will come together to help solve the climate crisis and boost South Florida's economy by creating much-needed jobs. Telemundo will also air "Alerta Verde" PSAs featuring Maria Celeste.

Mun2 - Host Pico will incorporate green tips into the weekly show "Mun2 Shuffle." The channel will also turn its homepage green all week, with five daily green tips and green-themed news stories.

The NBC Local Media Group, which includes NBC's ten owned-and-operated stations, will air green local news and lifestyle segments throughout the week. LX.TV programs "First Look" and "Open House NYC" both go green, as "Open House NYC" host George Oliphant teams up with GreenIQ.com to green a NYC apartment. On "First Look," Sara Gore and George Oliphant report on eco-friendly dry cleaning, a Greasecar system powered by vegetable oil, local sustainable farms, and green boutiques in Chicago. NY NONSTOP, WNBC's newly launched 24-hour digital news channel, will also integrate green stories throughout the week.

iCue.com, a fun, innovative learning site built around video from the NBC News archives, adds an environmental science collection, beginning this Earth Week. Over 200 videos on topics ranging from climate change to carbon footprints to alternative energy and the history of Earth Day will be featured on the interactive website.

iVillage will feature tips, tools and articles on simple steps to cut consumption as well as strategies from the community for using less, tossing out less, and spending less as users go green. Petside.com, the popular online destination for pet owners and pet enthusiasts from NBC Digital Networks, celebrates Earth Day by releasing its exclusive list of the "Top 10 Eco-Friendly Pet Toys."

NBC Universal Domestic Television Distribution - "Access Hollywood's" Maria Menounos will spend the entire week putting the spotlight on eco-friendly initiatives in the film and TV industry. Fellow syndicated TV series "Deal or No Deal," "Maury," "The Jerry Springer Show" and "The Steve Wilkos Show" will be featuring Earth Week graphics and endpages, as well as green tips on each show's websites throughout the week.

Universal Studios Hollywood celebrates Earth Day with a free "Eco-Fair" on April 19th. Guests will have the opportunity to take rides on electric bicycles, discover how an engine-less SUV can zoom to astonishing speeds, see just how quickly cookies bake in a solar powered oven and get creative ideas to help us green their lives.

Universal Orlando Resort celebrates Earth Week by introducing a new line of eco-friendly merchandise including aluminum travel canisters, coffee mugs, water bottles, recycled notebooks and more. Employees will also volunteer at a City of Orlando Earth Day event, with tree planting and educational opportunities for local residents that will include tree give-aways. In addition, Universal Orlando Resort will sponsor a green-themed "Take Our Daughters and Sons to Work Day" focused on energy conservation.

Universal Pictures International Entertainment (UPIE) has launched a number of children's DVD releases using eco-friendly packaging in France. The company has also introduced a one minute "One Day, One Act" program at the beginning of all new DVD releases, providing simple and clear ecological messages for children and parents. In Brazil and Sweden, UPIE launched eco-friendly releases of "Barbie Thumbelina," and has partnered with schools to engage children in ways they can help the environment.

KidsCo, the international children's channel owned by leading media companies NBC Universal, Cookie Jar Group and Corus Entertainment Inc., will launch a green animation series, "Boo and Me" that will air throughout Europe, Russia, Middle East, Africa and Asia.

NBCU Volunteers will host several Earth Week service projects, such as tree plantings, in more than ten cities including New York, Los Angeles, Miami, Washington D.C., Chicago and London. In addition, many NBCU locations, including New York, New Jersey, and London, will hold "Green Recycles Here" events. NBCU employees will donate gently used clothing to Dress for Success, Career Gear and Salvation Army. Books collected at the event will be donated to HousingWorks, and CDs/DVDs and batteries gathered will be recycled.

The NBC Universal Foundation has partnered with the Student Conservation Association (SCA) to fund a "Green Your School" contest. The contest urges students in all U.S. high schools to submit their school's best green-related projects for the chance to win a $5,000 grand prize. For more information go to http://www.thesca.org/Green-your-school.

###

About "Green is Universal":

Launched in May 2007, "Green is Universal" is NBC Universal's ongoing green initiative dedicated to raising Green awareness, effecting positive change to the environment, and substantially greening its own operations.





  [april 2009]  
S
M
T
W
T
F
S
   


· ACCESS HOLLYWOOD (SYNDICATION)
· AMERICA'S NEXT TOP MODEL (VH1)
· DEAL OR NO DEAL (SYNDICATION)
· EUREKA (SYFY)
· JERRY SPRINGER SHOW, THE (SYNDICATION)
· MAURY (SYNDICATION)
· MY NAME IS EARL (NBC)
· PRETTY WICKED (OXYGEN)
· PROJECT RUNWAY (BRAVO)
· REAL HOUSEWIVES OF ORANGE COUNTY, THE (BRAVO)
· SHEAR GENIUS (BRAVO)
· STARGATE ATLANTIS (SCI FI)
· STEVE WILKOS SHOW, THE (SYNDICATION)
· TOP DESIGN (BRAVO)
· TORI & DEAN: HOME SWEET HOLLYWOOD (OXYGEN)





[05/29/20 - 03:00 PM]
Apple Unveils First Look at New Original Comedy Series "Ted Lasso," Starring Jason Sudeikis
In the series, due on August 14, Sudeikis plays a small-time college football coach from Kansas hired to coach a professional soccer team in England, despite having no experience coaching soccer.

[05/29/20 - 12:31 PM]
Max Audiences Fall in Love with "Love Life" - HBO Max Accelerates Episode Release Schedule in Response to Strong Viewership
Next Thursday, June 4, episodes 4, 5 and 6 will be available to binge on HBO Max, and on Thursday, June 11, the final four episodes of the first season will be added.

[05/29/20 - 11:05 AM]
Disney+ Original "Diary of a Future President" Returns for a Second Season
The series has received a 10-episode order and will stream exclusively on Disney+.

[05/29/20 - 09:32 AM]
HBO Max Acquires Exclusive Streaming Rights to Hit Comedy "Young Sheldon" in Deal with Warner Bros. Domestic Television Distribution
"In order for Sheldon Cooper to visit his younger self, he would need to manipulate spacetime. All you actually need is HBO Max," said Chuck Lorre and Steven Molaro.

[05/29/20 - 08:10 AM]
Thursday's Broadcast Ratings: ABC Stays on Top with "Who Wants to Be a Millionaire?"
The Alphabet once again wins the night in total viewers and adults 18-49.

[05/29/20 - 07:01 AM]
BYUtv Premieres Free Fun-Filled Scripted Shows for Entire Family this Summer
Highlights include the exclusive U.S. airing of the Australian Broadcasting Corporation's action-adventure series "Itch."

[05/29/20 - 03:14 AM]
Video: "Curon" - Official Trailer - Netflix
17 years after the tragic events that forced her to leave Curon, a woman returns home with her twin children.

[05/29/20 - 01:09 AM]
Netflix Announcing the Cast of Icelandic Series "Katla" by Acclaimed Director Baltasar Kormakur
One year after the outbreak of a violent eruption of the subglacial volcano Katla, the peace and tranquility in the small town of Vík has been dramatically disturbed with the eruption still active.

[05/28/20 - 11:14 PM]
Development Update: Thursday, May 28
Updates include: Elizabeth Klaviter to run "Clarice" at CBS; YouTube's "Cobra Kai" expected to get a new home; and TV series based on feature "Upgrade" in the works from Blumhouse Television.

[05/28/20 - 04:06 PM]
Season 2 of "Dishmantled" Is Coming Soon to Quibi
The Tituss Burgess-hosted series will be back on the streaming service.

[05/28/20 - 04:04 PM]
Video: "Japan Sinks: 2020" - Official Trailer - Netflix
From director Masaaki Yuasa, the project marks the first anime adaptation of the bestselling science fiction novel by Sakyo Komatsu.

[05/28/20 - 02:36 PM]
HBO Max Greenlights "Homeschool Musical: Class of 2020"
Said event is inspired by Laura Benanti's online movement #SunshineSongs, in which she offered to be an audience for the students around the country whose spring musicals were cancelled because of COVID-19.

[05/28/20 - 01:52 PM]
National Geographic Celebrates Three-Year Anniversary of Alex Honnold's Historic Ascent of El Capitan with a "Jared Leto Cinema Club" Virtual Viewing Party of "Free Solo" on Wednesday, June 3, at Noon PT
Leto will also be releasing a "Free Solo"-inspired T-shirt with 100% of the profits being donated to two organizations - the Honnold Foundation and Partners in Health.

[05/28/20 - 12:20 PM]
Apple Orders "Hedy Lamarr," Starring and Executive Produced by Gal Gadot
The project, written and executive produced by Golden Globe Award winner Sarah Treem, was previously set up at Showtime.

[05/28/20 - 11:24 AM]
Oxygen's "Snapped" to Unravel the Infamous Case of Betty Broderick Premiering Wednesday, July 15, at 8PM ET/PT
Convicted of murdering her ex-husband, Dan Broderick and his new wife, Linda Broderick on November 5, 1989, "Snapped" investigates the tale of a woman scorned, a shattered family, and a violent double-murder. For a sneak peek,