"GREEN IT. MEAN IT." THIS EARTH DAY ON FOX
Cross-Platform Campaign Features "Green Tips" Courtesy of FOX Talent and Much More
To raise awareness for Earth Day, Fox Broadcasting Company (FOX) has launched "Green It. Mean It.," a comprehensive on- and off-air initiative that kicked off Sunday and will culminate on Earth Day, Wednesday, April 22. The annual cross-platform campaign features special on-air graphic elements and promos; primetime programming tie-ins; an online initiative on FOX.com; as well as the donation of a solar electric system to a Los Angeles-area school. Designed to raise both viewer and employee awareness of environmental issues, "Green It. Mean It." complements FOX's ongoing efforts to reduce the network's impact on the world's climate and become carbon neutral by 2010.
Highlights of the campaign include:
Special "Green It. Mean It" graphic elements will be used for the duration of the Earth Day campaign across network divisions, and will be featured in on-air promotions and on FOX.com.
As part of the eco-initiative, actors from FOX series will offer "Green Tips" in promos that will air on the network and its affiliated stations, as well as appear on FOX.com. The tips will also be provided to more than 2000 radio stations for their use during all day parts. The promos, featuring talent from 24, AMERICAN IDOL, BONES, FAMILY GUY, FRINGE, GLEE, LIE TO ME and SIT DOWN, SHUT UP, among other FOX series, will offer tips on greening practices and information on environmental issues. Examples include:
"Insulating your home's attic, pipes, ductwork, and floors can save 25 percent on your energy bill. Ask a professional to help make your home more energy efficient."
"Creating a greener planet will require us to change the goods we use and the ways we live and work. Making this transition will require the skills of contractors, electricians, engineers and entrepreneurs. Search the internet for job sites that post opportunities in this growing global business."
"A cleaner planet needs the brightest of minds. Put your gifts to use by encouraging legislators, utility companies, employers and manufacturers to support green initiatives. Doing so will help curb pollution, create new jobs and change our future."
FOX series HOUSE, THE SIMPSONS and PRISON BREAK will feature special themes inspired by Earth Day.
FOX.com will host a dedicated microsite (www.fox.com/greenitmeanit) featuring the "Green Tips" from FOX talent, a "Green Tip" of the Day, as well as information and links to eco-friendly resources. Tips and information will also be distributed daily via Twitter, MySpace and other social networking and new media sites.
FOX has partnered with the Bonneville Environmental Foundation (BEF), E-Village Solar and the Los Angeles Department of Water & Power (LADWP) to donate a solar-electric system similar to the one used to power the red carpet at the 2008 AMERICAN IDOL finale to Camino Nuevo Charter Academy. The 1.36-kilowatt solar-electric system, which will be unveiled on Friday, April 17, is being installed on the roof of the school to teach students about photovoltaic technology. Students will be able to monitor the system's power output and compare it to nearly 100 other systems in BEF's Solar 4R Schools program nationwide. The donation also includes classroom activities such as solar cars, solar ovens and wind turbine kits.
In a special Earth Day themed mailing, FOX will send a dozen vegetable seed packets to radio personalities in the Top 25 markets. The vegetable seed packets will accompany the network's monthly mailer honoring THE SIMPSONS "Best. 20 Years. Ever." campaign.
FOX All Access radio show, syndicated to more than 120 radio stations across the country, will host Earth Day-themed radio shows on Saturday, April 18 and Sunday, April 19.
To raise further awareness and engage employees, FOX will host an Earth Day Fair Friday, April 17 on the FOX lot for News Corporation employees and guests. During the fair, employees can interact with a variety of vendors that provide environmentally friendly products and services. On Earth Day, and in partnership with The Surfrider Foundation, FOX talent and employees can volunteer to participate in a beach clean-up in Santa Monica, CA.