or


[01/09/13 - 11:21 AM]
NBC Partners with Sprinkles Cupcakes to Bring a Little Sweetness to the Launch of New Comedy Series "1600 Penn"
The branded cupcakes will be available free of charge in their 11 bakeries - located in New York, Los Angeles, Chicago and Dallas, among others.

[via press release from NBC]

NBC PARTNERS WITH SPRINKLES CUPCAKES TO BRING A LITTLE SWEETNESS TO THE LAUNCH OF NEW COMEDY SERIES "1600 PENN"

Famed Cupcake Bakery Has Designated New Show's January 10 Premiere Date as "Gilchrist Inauguration Day" and Will Distribute Free Specialized "1600 Penn" Cupcakes in Their 11 Nationwide Bakeries

NBC Will Also Award Year's Supply of Cupcakes Through Social Media Contest Half; Hour Comedy Stars Bill Pullman as U.S. President Dale Gilchrist with Josh Gad and Jenna Elfman

UNIVERSAL CITY, Calif. - January 9, 2013 - NBC is partnering with national cupcake bakery Sprinkles to celebrate the launch of the network's newest comedy "1600 Penn." In honor of the show's premiere on January 10, Sprinkles is declaring the day "Gilchrist Inauguration Day" and will mark the special occasion with branded "1600 Penn" cupcakes, which will be available free of charge in their 11 bakeries - located in New York, Los Angeles, Chicago and Dallas, among others. In addition, one lucky winner will receive a year's supply of cupcakes by entering a sweepstakes via Twitter and Instagram using the hashtag #1600Cupcakes.

The half-hour contemporary family comedy starring Bill Pullman ("Independence Day") as U.S. President Dale Gilchrist, Josh Gad (Broadway's "The Book of Mormon") as first son Skip and Jenna Elfman ("Dharma and Greg") as First Lady, Emily, premieres Thursday, January 10 (9:30-10 p.m. ET).

In addition to free cupcakes in the 11 Sprinkles locations (one per customer), NBC will also provide a virtual "cupcake" that will be available to fans and viewers through the show's social media handles (Facebook, Twitter, Instagram and Tumblr) beginning today through January 10. Viewers that post the virtual cupcake with hashtag #1600Cupcakes on Twitter or Instagram will be entered for a chance to win a year's supply of Sprinkles cupcakes. Visitors to the Sprinkles locations may also enter by posting an original photo of their cupcake to Twitter or Instagram using the same hashtag.

NBC will promote this sweepstakes across all social channels. Social handles are as follows - Twitter: @NBC1600Penn; Facebook: https://www.facebook.com/1600penn; Instagram: @NBCTV; YouTube: www.youtube.com/1600Penn; and Tumblr: http://1600penn.tumblr.com/.

From Emmy Award-winning executive producer/director Jason Winer ("Modern Family"), Jon Lovett (former White House speechwriter) and Gad, "1600 Penn" focuses on the Gilchrists - an average American family with one big exception; they live in the White House. President Dale Gilchrist (Pullman), is trying to perform the important duties of his job, while also doing right by his family. First son Skip (Gad), is one of the administration's biggest liabilities and despite his well-intentioned but misguided efforts, is the glue that holds the family together. Stepmom Emily (Elfman) is desperately trying to win over the affections of the kids - including Becca (Martha MacIsaac, "Superbad"), Xander (Benjamin Stockham, "Sons of Tucson") and Marigold (Amara Miller, "The Descendants"). Always in the President's corner is the savvy and loyal White House Press Secretary Marshall Malloy (Andre Holland, "Friends with Benefits"), whose biggest challenge is trying to stay one step ahead of the Gilchrists.

Whether it's entertaining foreign dignitaries, sneaking away for a night out, dealing with middle-school crushes or putting out fires, there is never a dull moment inside the Gilchrist White House. Executive producers are Winer, Gad, Lovett and Mike Royce ("Men of a Certain Age," "Everybody Loves Raymond"). "1600 Penn" is produced by 20th Century Fox Television.

About Sprinkles

Sprinkles Cupcakes opened "the world's first cupcake bakery" in Beverly Hills, as reported by the Food Network, and is credited by the Los Angeles Times as "the progenitor of the haute cupcake craze." Founded by Candace Nelson, judge on Food Network's hit show "Cupcake Wars," and husband Charles, Sprinkles has inspired long lines of devoted Hollywood stars and serious epicureans alike. From Tom Cruise to Oprah Winfrey, Blake Lively to Ryan Seacrest, celebrities are abuzz about Sprinkles! Baked fresh in small batches throughout the day, Sprinkles Cupcakes are handcrafted from the finest ingredients and contain no preservatives, trans fats or artificial flavors. Sprinkles has 11 locations nationwide, a traveling Sprinklesmobile - the world's first cupcake truck, and sells its cupcake mixes at over 250 Williams-Sonoma stores throughout the US and Canada. In 2012, Sprinkles debuted the world's first Cupcake ATM and continued its foray into classic American desserts with the launch of Sprinkles Ice Cream. For additional information and a list of future locations, please visit www.sprinkles.com.





  [january 2013]  
S
M
T
W
T
F
S
  


· 1600 PENN (NBC)





[12/10/19 - 01:05 PM]
Hulu Premieres Historic Docuseries "Hillary" at Sundance Film Festival
The new captivating four-part docuseries premieres exclusively on Hulu Friday, March 6.

[12/10/19 - 12:17 PM]
Food Network Orders a Second, Bigger Serving of the Year's Top-Rated Series "Buddy vs. Duff"
Production begins this week on the eight-episode second season of the competition will challenge every aspect of what it means to be a true pastry artist and cake master.

[12/10/19 - 12:01 PM]
Showtime(R) Announces Features on Two Legendary Groups: New Order and Duran Duran
Look for both films to air back-to-back on Friday, December 27.

[12/10/19 - 11:59 AM]
Video: "Spinning Out" - Official Trailer - Netflix
After a devastating fall threatens her competitive skating career, Kat Baker seizes an opportunity to pursue her Olympic dreams, but at the risk of losing everything.

[12/10/19 - 10:30 AM]
"The Irishman" Was Watched by 26,404,081 Accounts Globally - Within Its First 7 Days on Netflix
The streaming service dropped another viewership number on social media this morning.

[12/10/19 - 10:13 AM]
Oxygen Premieres New Series "Murdered by Morning" Sunday, January 19 at 7PM ET/PT
Each episode follows the true story of a victim whose night took an unexpected turn, resulting in a horrific homicide.

[12/10/19 - 10:02 AM]
Video: "The Circle" - A Netflix Reality-Competition - Official Trailer - Netflix
Truth, lies, and influencer ties - players will be whoever and do whatever it takes to win in "The Circle," a new reality-competition series, streaming January 1.

[12/10/19 - 10:01 AM]
Jennifer Hudson, John Legend, Raphael Saadiq, Sting, Stormzy, Chris Martin and H.E.R. to Perform on NBC's "Global Citizen Prize" Special
Connie Britton, Emma Bunton, Nikolaj Coster-Waldau, Jason Derulo, Chiwetel Ejiofor, Leona Lewis, Himesh Patel and Kal Penn will be among those presenting awards throughout the special and acknowledging the world's most inspiring people.

[12/10/19 - 09:00 AM]
Literary Giants Michael Chabon and Ayelet Waldman Sign Overall Production Agreement with CBS Television Studios
Chabon is currently attached to "Star Trek: Picard" as executive producer and will remain with the series until he transitions full-time to showrunner of "Kavalier and Clay" sometime next year.

[12/10/19 - 08:31 AM]
Video: "Disenchantment" - Part 3 Announcement - Netflix
The streaming service teases the animated comedy's return in 2020.

[12/10/19 - 08:20 AM]
Bravo Media Renews Emmy(TM) Award-Nominated "Watch What Happens Live with Andy Cohen" Through 2021
"I keep waiting to stop having fun - or run out of guests, stories or booze; but the party rolls on and I couldn't be more excited!" said Cohen.

[12/10/19 - 08:16 AM]
Multiplatinum Selling Artists Sheryl Crow and Usher to Perform Live From the Allstate(R) Fan Fest in New Orleans During "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2020"
As previously announced, Billy Porter will host the Central Time Zone celebration from New Orleans, providing viewers with exclusive performances and interviews leading up to the countdown, plus stunning fleur-de-lis drop at midnight to ring in the New Year.

[12/10/19 - 08:15 AM]
Monday's Broadcast Ratings: NBC, "The Voice" Hold Onto Top Spots
The network takes home top honors in total viewers and adults 18-49.

[12/10/19 - 07:33 AM]
NBC Drops Digital Exclusive Series "New Amsterdam: Day 1," The Origin Story of Dr. Goodwin's 'How Can I Help? Mantra
Meet the other doctors and staff through these short vignettes and uncover the hopes and struggles of our soon-to-be Dam Fam while also getting a front row seat on how a life can change in a split second and when least expected.

[12/10/19 - 06:03 AM]
Paul McCartney's "High in the Clouds" to Be Adapted by Netflix and Gaumont
The animated feature is based on the popular children's adventure novel of the same title by McCartney and Geoff Dunbar, and Philip Ardagh.