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[12/01/14 - 11:16 AM]
Rudolph Is Saluted by His Fellow CBS Stars in a Network On-Air Campaign Celebrating the Holidays and the 50th Anniversary of the Classic Special "Rudolph the Red-Nosed Reindeer"
These holiday spots, which launched on Thanksgiving and will run through the end of December, feature an array of CBS stars congratulating their four-legged network peer on his impressive milestone.

[via press release from CBS]

RUDOLPH IS SALUTED BY HIS FELLOW CBS STARS IN A NETWORK ON-AIR CAMPAIGN CELEBRATING THE HOLIDAYS AND THE 50th ANNIVERSARY OF THE CLASSIC SPECIAL "RUDOLPH THE RED-NOSED REINDEER"

These Imaginative Spots, a First-Ever Mix of Live-Action and "Animagic" Animation in a Television Promotion, Feature Rudolph and Sam the Snowman With Cast Members from "The Big Bang Theory," "Blue Bloods," "Criminal Minds," "Elementary," "The Good Wife," "Madam Secretary," "The McCarthys," "Mike & Molly," "Mom," "NCIS," "NCIS: Los Angeles," "NCIS: New Orleans," "Scorpion," "Stalker," "Two and a Half Men" and "2 Broke Girls"

CBS Stations Have the Opportunity to Broadcast Customized Spots With Their Own On-Air Talent and Logo

With a beguiling, first-ever mix of "Animagic" animation and live-action footage in a television promotion, stars from a variety of CBS series salute an appreciative Rudolph in a network on-air promotional campaign celebrating the holidays and the 50th anniversary of RUDOLPH THE RED-NOSED REINDEER. These holiday spots, which launched on Thanksgiving and will run through the end of December, feature an array of CBS stars congratulating their four-legged network peer on his impressive milestone, as he and Sam the Snowman make their way backstage at "CBS-Land."

"Each year, we look for a unique way to have the CBS family involved in a holiday campaign," said George Schweitzer, President, CBS Marketing Group. "What a great opportunity this is to celebrate the holidays and the golden anniversary of Rudolph."

In addition to Rudolph and Sam, the participating stars are:

· THE BIG BANG THEORY's Jim Parsons, Kaley Cuoco, Johnny Galecki, Mayim Bialik, Melissa Rauch and Kunal Nayyar

· BLUE BLOODS' Bridget Moynahan

· CRIMINAL MINDS' Kirsten Vangsness and Jennifer Love Hewitt

· ELEMENTARY's Lucy Liu and Jonny Lee Miller

· THE GOOD WIFE's Christine Baranski and Matt Czuchry

· MADAM SECRETARY's Tea Leoni

· THE McCARTHYS' Laurie Metcalf, Jack McGee, Tyler Ritter, Joey McIntyre, Jimmy Dunn and Kelen Coleman

· MIKE & MOLLY's Billy Gardell

· MOM's Allison Janney and Anna Farris

· NCIS' Mark Harmon, Michael Weatherly and Pauley Perrette

· NCIS: LOS ANGELES' Chris O'Donnell and LL COOL J

· NCIS: NEW ORLEANS' Scott Bakula

· SCORPION's Elyes Gabel and Katharine McPhee

· STALKER's Dylan McDermott and Maggie Q

· TWO AND A HALF MEN's Jon Cryer

· 2 BROKE GIRLS' Kat Dennings and Beth Behrs

CBS affiliates will have the opportunity to broadcast customized versions of the holiday promotional spots by inserting their own on-air talent into select moments and adding their station logo.

RUDOLPH THE RED-NOSED REINDEER was produced by "Animagic" pioneers Arthur Rankin, Jr. and Jules Bass and directed by Larry Roemer. Romeo Muller wrote the television adaptation from a story by Robert L. May. It returns for its 50th anniversary broadcast Tuesday, Dec. 9 (8:00-9:00 PM, ET/PT) on the CBS Television Network. (Originally broadcast on CBS on 12/8/72, after an eight-year run on another network.)





  [december 2014]  
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· 2 BROKE GIRLS (CBS)
· BIG BANG THEORY, THE (CBS)
· BLUE BLOODS (CBS)
· CRIMINAL MINDS (CBS)
· ELEMENTARY (CBS)
· GOOD WIFE, THE (CBS)
· MADAM SECRETARY (CBS)
· MCCARTHYS, THE (CBS)
· MIKE & MOLLY (CBS)
· MOM (CBS)
· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)
· NCIS: NEW ORLEANS (CBS)
· SCORPION (CBS)
· STALKER (CBS)
· TWO AND A HALF MEN (CBS)





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