ABC FAMILY EXPANDS ITS SOCIAL DOMINANCE WITH THE LAUNCH OF
THE "PRETTY LITTLE LIARS" SNAPCHAT ACCOUNT, WITH A SOCIAL SNEAK PEAK
OF THE WINTER PREMIERE, ON TUESDAY, JANUARY 6TH
The Winter Premiere of "Pretty Little Liars" will be on Tuesday, Jan. 6th at 8:00 - 9:00 ET/PT
Burbank, CA (January 5, 2014) - As the leader in the television social space, ABC Family is expanding its social dominance with a "Pretty Little Liars" first for Snapchat. ABC Family will launch their new Pretty Little Liars Snapchat account (PLL) on Tuesday, January 6th by giving fans a sneak peek of the first three minutes of the January 6th winter premiere - a first for ABC Family and Pretty Little Liars on Snapchat. Fans will be able to see the first three minutes of the January 6th premiere in short snaps throughout the day until 7:00 PM ET. The Snapchat story will begin at 10:00 AM ET and will disappear at 7:15 PM ET, just in time for the start of the "Pretty Little Liars" winter premiere.
ABC Family's "Pretty Little Liars" has created a revolution by bringing social media TV watching to the forefront and continues to be a leader in the social space. The series is the #1 scripted show on Instagram, the #1 scripted show on Pinterest, has 14.5 million Facebook fans, has the top 6 most tweeted episode of a scripted series, and the March 18th, 2014 season four finale stands as the most social hour of scripted television in 2014.
In the January 6th winter premiere of "Pretty Little Liars," three months have passed, and Mona's friends and family are still mourning their loss and more adamant than ever that Alison had something to do with Mona's death. Ready to put "A's" game to an end and get justice for Mona, the PLLs ramp up their search for evidence that could prove Alison killed Mona. But with Alison claiming her innocence and having a seemingly airtight alibi, the Liars may have to resort to more shady tactics to put Ali away.
Meanwhile, Emily and Paige reach a crossroad in their relationship, and Aria starts to worry about her future.
"Pretty Little Liars" is produced by Alloy Entertainment in association with Warner Horizon Television and is executive produced by I. Marlene King, Oliver Goldstick, Leslie Morgenstein and Joseph Dougherty. The series stars Troian Bellisario, Ashley Benson, Tyler Blackburn, Lucy Hale, Ian Harding, Laura Leighton, Shay Mitchell, Janel Parrish and Sasha Pieterse.
Part of the Disney/ABC Television Group, ABC Family is distributed in over 97 million homes. ABC Family features programming reflecting today's families, entertaining and connecting with adults through relatable programming about today's relationships - told with a mix of diversity, passion, humor and heart. ABC Family's programming is a combination of network-defining original series and original movies, quality acquired series and blockbuster theatricals. For 2014, ABC Family has launched the "WATCH ABC Family" authenticated service which allows viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on demand access to such popular series at home and on the go via a wide array of devices. ABC Family is also the destination for annual Holiday events with "13 Nights of Halloween" and "25 Days of Christmas." ABC Family. A New Kind of Family.