ABC FAMILY GIVES "PRETTY LITTLE LIARS" FANS THE REINS WITH THE CREATION OF A NEVER-BEEN-DONE-BEFORE FAN-DRIVEN MARKETING CAMPAIGN
Marketing Campaign Will Be for the Season-Six Launch of the Hit Series
Burbank, CA (March 23, 2015) - With Season Five of the ABC Family series "Pretty Little Liars" coming to a close, tomorrow, Tuesday, March 24th, ABC Family is already looking ahead to the launch of Season Six. The network is doing something that has never been done before: letting the fans co-create the 10-week marketing campaign. From designing the Season Six key art to voting for magazines and websites they think ABC Family should use to promote the show, to creating promos and gifs for use in the social space, PLL fans will play a major role in developing the campaign.
Starting tomorrow during the Season Five finale airing at 8:00 - 9:00 PM ET/PT, the multi-phase campaign will kick off with a snipe and promo, inviting fans to submit their art to PrettyLittleCampaign.com for the chance to have it featured in ABC Family's summer ad campaign - including a one-page ad in the June/July issue of Seventeen Magazine.
Each week leading up to the Season Six premiere, fans can go to PrettyLittleCampaign.com to vote on different aspects of the marketing campaign, including where PLL ads will appear on TV, in magazines and on websites. They can also participate in multiple opportunities to create the tactics that will be used in the campaign - including promos, social graphics and gifs that will be used to promote the summer premiere in the digital space.
"Recognizing the deep, unique and personal relationship PLL fans have to the series and inspired by the creativity and dedication they share with us week after week, we know they'll set an incredible marketing campaign for the summer season," said Nigel Cox-Hagan, Senior Vice President, Marketing, Creative and Branding, ABC Family. "We want our promos and ads to be where the fans are, so the best way to make that happen is to ask them."
NO PURCHASE NECESSARY. Void where prohibited. Open only to persons, who are, as of Entry, 13 years of age or older, legal residents of, and physically located within, the 50 U.S. or D.C. Minors must get parent's permission to enter. Starts 12:00 AM (PT) on 3/24/15, and entries must be received by 11:59 PM (PT) on 4/7/15. Click here for Official Rules.
In the explosive Season Five finale, airing Tuesday, March 24th at 8:00 - 9:00 PM ET/PT, "A" has always had fun playing with Aria, Emily, Hanna and Spencer, but now "they" have the biggest game to date in store for the girls. As shocking secrets come to light, and the biggest clue to the "A" mystery is revealed. Is this one plAydate the Liars can survive?
"Pretty Little Liars" is produced by Alloy Entertainment in association with Warner Horizon Television and is executive produced by I. Marlene King, Oliver Goldstick, Leslie Morgenstein and Joseph Dougherty. The series stars Troian Bellisario, Ashley Benson, Tyler Blackburn, Lucy Hale, Ian Harding, Laura Leighton, Shay Mitchell, Janel Parrish and Sasha Pieterse.
Part of the Disney/ABC Television Group, ABC Family is distributed in over 97 million homes. ABC Family features programming reflecting today's families, entertaining and connecting with adults through relatable programming about today's relationships - told with a mix of diversity, passion, humor and heart. ABC Family's programming is a combination of network-defining original series and original movies, quality acquired series and blockbuster theatricals. For 2014, ABC Family has launched the "WATCH ABC Family" authenticated service which allows viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on demand access to such popular series at home and on the go via a wide array of devices. ABC Family is also the destination for annual Holiday events with "13 Nights of Halloween" and "25 Days of Christmas." ABC Family. A New Kind of Family.