or


[09/16/16 - 07:23 AM]
CBS Launches an Innovative Social Activation for Its New Drama "Bull"
The network has partnered with Vigiglobe, a specialist in real-time social media analytics, for its "What Type of Juror Are You?" digital activation.

[via press release from CBS]

WHAT TYPE OF JUROR ARE YOU?

CBS LAUNCHES A SPECIAL SOCIAL ACTIVATION FOR ITS NEW SERIES "BULL," UTILIZING INNOVATIVE ALGORITHMS TO PROFILE AND INTERACT WITH USERS IN REAL TIME ON TWITTER

Tweet to @BullCBS with Tag #DrBullReadsYou to Find Out What Kind of Juror You Are

To promote its new drama series BULL, CBS has launched a digital experience, which, in a first for a U.S. entertainment company, utilizes an innovative algorithm that profiles and interacts with users in real time on Twitter.

The Network has partnered with Vigiglobe, a specialist in real-time social media analytics, for its "What Type of Juror Are You?" digital activation for BULL on Twitter. The activation mirrors the profiling prowess and high-tech approach applied by the character Dr. Jason Bull, the extraordinarily successful trial consultant on CBS's new Tuesday night series.

To participate, people simply send a tweet to the Bull Twitter handle (@BullCBS) with the tag #DrBullReadsYou. "Dr. Bull" scans the participant's previous tweets and tweets back a personalized analysis about the kind of juror the person might be. The categories of jurors are BelievaBULL, GulliBULL, ReasonaBULL, DependaBULL, NoBULL or SwayaBULL. The user can click to share the results on Twitter, Facebook or Google+.

BULL premieres Tuesday, Sept. 20 (9:00-10:00 PM, ET/PT). The drama stars Michael Weatherly as the brilliant, brash and charming Dr. Jason Bull, who combines psychology, human intuition and high tech data to learn what makes jurors, attorneys, witnesses and the accused tick and to create winning strategies that steer high-stakes trials in his clients' favor. BULL is inspired by the early career of Dr. Phil McGraw, the founder of one of the most prolific trial consulting firms of all time. Freddy Rodriguez, Geneva Carr, Jaime Lee Kirchner, Annabelle Attanasio and Chris Jackson also star.

About Vigiglobe:

Vigiglobe specializes in real-time social media analytics. With WIZR(TM), its cutting edge technology that uses proprietary machine learning algorithms that analyze social media interactions in real time, Vigiglobe helps the media, brands, agencies and institutions leverage the power of social media content.

About CBS:

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company that creates and distributes industry-leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media. CBS owns the most-watched television network in the U.S. and one of the world's largest libraries of entertainment content, making its brand - "the Eye" - one of the most recognized in business. The Company's operations span virtually every field of media and entertainment, including cable, publishing, radio, local TV, film, and interactive and socially responsible media. CBS's businesses include CBS Television Network, The CW (a joint venture between CBS Corporation and Warner Bros. Entertainment), CBS Television Studios, CBS Studios International, CBS Television Distribution, CBS Consumer Products, CBS Home Entertainment, CBS Interactive, CBS Films, Showtime Networks, CBS Sports Network, Pop (a joint venture between CBS Corporation and Lionsgate), Smithsonian Networks, Simon & Schuster, CBS Television Stations, CBS Radio and CBS EcoMedia. For more information, go to www.cbscorporation.com.





  [september 2016]  
S
M
T
W
T
F
S
    


· BULL (CBS)





[01/17/20 - 09:41 AM]
Hulu Presents Upcoming Original Series "Little Fires Everywhere," "High Fidelity," "Normal People," and "The Great" at the 2020 Television Critics Association Winter Press Tour
Plus: "Wu-Tang: An American Saga" and "Dollface" to return for second seasons.

[01/17/20 - 09:33 AM]
Discovery's Multi-Platform Series "Gold Rush: Dave Turin's Lost Mine" Returns for a Second Season
The series returns for its second season on Friday, February 21 at 9:00/8:00c.

[01/17/20 - 08:13 AM]
Thursday's Broadcast Ratings: FOX Wins Tight Demo Race; CBS Tops Total Viewers
The Eye's "Young Sheldon" is the top program in both categories last night.

[01/17/20 - 07:34 AM]
Animal Planet's "The Aquariuim" Season Two Premieres Sunday, Feb. 9 at 8PM ET/PT
The series sheds light on the underwater life of fascinating fish, marine mammals and aquatic birds who call the aquarium's 10 million gallons of water home.

[01/16/20 - 05:18 PM]
AMC and Sony Pictures Television Renew "Better Call Saul" for Sixth and Final Season
The final 13-episode season will go into production later this year and air in 2021.

[01/16/20 - 02:48 PM]
BBC America Announces "Disability Monologues" (wt), A New Short-Form Series About the Perception of Disability, Co-Produced with BBC Studios
Through fictional monologues, the series will portray the very real experiences of people with disabilities over the last 50 years in Britain.

[01/16/20 - 02:47 PM]
BBC America Announces New Additions to Nature Programming Slate
"She Walks with Apes" and "Meerkat Manor: Rise of the Dynasty" are the latest entries.

[01/16/20 - 02:46 PM]
Sherman's Showcase to Return to IFC for Hour-Long "Black History Month Spectacular"... This Summer
Self-dubbed the "blackest show in the history of television," the acclaimed Sherman's Showcase will roll out its "Black History Month Spectacular" over the summer because, as the creators said, "Sherman McDaniels needed a little extra time to get everything just right."

[01/16/20 - 02:45 PM]
Emmy(R) Award-Winner Courtney B. Vance to Topline AMC's "61st Street"
Produced by AMC Studios, the series, which has been ordered as a two-season television event with eight episodes per season, is set to debut in 2021.

[01/16/20 - 02:44 PM]
AMC Networks and AMC Studios Announce Projects in Development
Scott Z. Burns, Katie Couric, Owen and Stephen King, Megan Mostyn Brown, Armadu Garba, Eliza Clark, Mark Johnson, Zack Whedon, Scott Gold, Ilana Glazer, and T Bone Burnett are among the auspices.

[01/16/20 - 02:43 PM]
Charlie Heaton, Malin Akerman, Betsy Brandt and JJ Feild Join the Cast of AMC's "Soulmates"
In a first-ever format for AMC, each of the six episodes will feature a different cast and explore an entirely new story.

[01/16/20 - 02:42 PM]
AMC Networks Announces Spring 2020 Premiere Dates for New and Returning Original Series
New highlights include "The Walking Dead: World Beyond" on Sunday, April 12 and "Quiz" on Monday, May 25.

[01/16/20 - 01:34 PM]
Paramount Network's "68 Whiskey" is #1 Cable Drama Premiere of the Season Among M25-54 and M18-49
Paramount Network spins the numbers for Wednesday, January 15.

[01/16/20 - 01:00 PM]
NBCUniversal Unveils Peacock, A Free Premium Ad-Supported Streaming Service with Subscription Tiers
Taking a different strategic approach, the company announced a tiered offering that gives consumers broad access to Peacock across web, mobile and connected-TV devices.

[01/16/20 - 12:56 PM]
Actor Rob Riggle Sets Out to Solve the World's Greatest Mysteries in Brand-New Series "Rob Riggle: Global Investigator" Premiering March 8 on Discovery Channel
"Traveling the world to investigate some of the greatest legends and mysteries proved to be a thrilling adventure and I can't wait to bring Discovery Channel viewers along for the ride this spring," said Rob Riggle.