E! RETURNS AS EXCLUSIVE MULTI-PLATFORM MEDIA PARTNER OF NEW YORK FASHION WEEK
E!, IMG & TRESEMMÉ CELEBRATE THE KICK-OFF OF NYFW: THE SHOWS
E! NEWS OFFERS EXCLUSIVE FASHION AND CELEBRITY CONTENT FEATURING GIGI HADID, KENDALL JENNER, KAIA GERBER AND MORE ON-AIR, ONLINE AND ACROSS SOCIAL
NEW YORK February 8, 2018 - Only E! puts fans at the crossroads of fashion and pop culture, and you're with us as E! returns as the official multi-platform media partner of NYFW: The Shows, featuring extensive coverage including backstage access to the biggest runways, star-studded red carpets, hottest parties, and most coveted fashion collections across platforms (on-air, online and across mobile and social).
This year, E! sets up headquarters at Spring Studios in the heart of Tribeca, bringing viewers an exclusive and inside look at one of the year's biggest fashion events. E!'s on-air segments feature coverage on "E! News" and "Daily Pop," including exclusive hair styling pro tips from partner TRESemmé. Paired with the digital and social influence of E! News, E!'s digital and social coverage brings fans extensive video, digital look books and round-the-clock editorial on the hottest celebrity-inspired style and beauty at eonline.com, along with daily social feeds from on-site at Spring Studios, and so much more. A NYFW-themed episode of E!'s new Snapchat show "What the Fashion" will also debut. Tune-in on-air, online and across mobile and social as E! gives fans around the globe their front row ticket to all things New York Fashion Week.
E! Fashion Lab at Spring Studios
E! is bringing all of Fashion Week to the fans, setting up HQ closest to the action of NYFW: The Shows at its chic new venue, Spring Studios. Throughout Fashion Week, E! will broadcast across multiple platforms as Spring Studios transforms into the luxe E! Fashion Lab, which will feature an interactive photo activation sponsored by TRESemmé.
"Model Squad: Fashion Week"
Viewers will get a front row seat to NYFW when "Model Squad: Fashion Week" airs Monday, February 12th at 10 PM ET/PT. Follow along as this squad takes viewers off the runway and shows what life as a model is really like during Fashion Week, then learn insider tips and tricks from the Supermodels themselves on everything from skincare to the latest trends. Cast includes: Daniela Braga, Olivia Culpo, Hannah Ferguson, Ping Hue, Nadine Leopold, Caroline Lowe, Ashley Moore, Shanina Shaik and Devon Windsor. The series airs later this year.
"What the Fashion"
E! News brings a NYFW-themed episode of its new weekly Snapchat show "What the Fashion" found on Snapchat Discover, featuring E! News correspondents Zuri Hall and Morgan Stewart along with comedian Justin Martindale as they humorously break down the hottest celebrity fashion trends directly from the stylish streets of New York during NYFW.
Across Digital, Social and On-Air Weeknights at 7:00pm and 11:00pm ET/PT
E! News' signature multiplatform coverage captures all the front row VIPs and runway magic, offering coveted access into the star studded shows and stylish red carpet parties, bringing fans the celebrity fashion and beauty secrets they need to know about - directly from Fashion Week. Plus E! News is taking viewers inside NYFW with celebs, bloggers and designers, revealing all the fashion and beauty secrets E! insiders need to know about and how to incorporate the looks into your own street style.
E! News' coverage will include breakout style segments and highlights of the most newsworthy show moments and attendees at the top runway shows and events. Plus "E! News" has exclusive interviews with NYFW's hottest models from Kaia Gerber to Kendall Jenner and Gigi Hadid, and front row seats to all the biggest fashion shows from Alexander Wang to Calvin Klein to Jeremy Scott.
E! Digital and Social Content
E!'s digital properties are bringing this star-studded week to the fans like never before with unprecedented video content on Facebook, Snapchat and Instagram, including "Necessary Realness," featuring E! News correspondent Morgan Stewart and her unfiltered and outspoken take on the best of celeb street style at NYFW.
E!'s "Front Five" takes you closer to the fashion with an inside look at NYFW as shown through the lens of an exclusive Instagram story docu-series, featuring a collection of five up-and-comers from in and around the fashion industry, including model and star of E!'s new series "Model Squad" Caroline Lowe; celebrity stylist Rox Brown; high-profile fashion publicist Sydney Reising; New York based-and-bred designer Sandy Liang; and DJ and entrepreneur Brendan Fallis.
Additionally, coverage includes video pieces from E! Style Collective contributors to help fans recreate the trending looks from New York Fashion Week with the ultimate how-to-guides for makeup, hair, and styling, and provide insight into what's next on the scene. Take part in all of the action at www.eonline.com, on the E! News mobile app, @enews across social platforms (Facebook, Twitter, Instagram) as well as @estylecollective (Facebook) and @stylecollective (Instagram).
About E! News
E! News' is a leading multiplatform content brand serving high quality, engaging entertainment and lifestyle content driven through the lens of celebrity and pop culture. The brand's robust programming slate includes one of the first fully produced weekly shows for Snapchat with "The Rundown," which recently expanded to three times a week, one of the first professional studio-based productions created exclusively for Facebook Live with "Live From E!," in addition to the nightly show on the network and our live daytime series, "Daily Pop."
About E! Entertainment
E! is the only global, multi-platform brand for all things pop culture. The network is currently available to 91 million cable and satellite subscribers in the U.S. "E! News" airs nightly on the network and is the leading multi-platform publisher delivering breaking entertainment news and pop culture coverage 24/7 across all digital and social media. E! programming includes popular series "Keeping Up with the Kardashians," "Total Divas," "Botched," "Hollywood Medium with Tyler Henry," "WAGS," and "Fashion Police," as well as the network's scripted series "The Royals" and "The Arrangement." Additionally, E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on pop culture's biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. For more corporate information, visit www.nbcuniversal.com.