RAGS-TO-RICHES BILLIONAIRE GOES UNDERCOVER AND ATTEMPTS TO MAKE A MILLION-DOLLAR COMPANY IN JUST 90 DAYS
All-New Series 'Undercover Billionaire' Premieres Tuesday, August 6 at 10 PM ET/PT on Discovery
(LOS ANGELES) - Billionaire Glenn Stearns still believes in the American Dream. In order to prove that anybody in this country can be successful with the right knowledge, he's attempting a monumental challenge that most would claim is impossible. UNDERCOVER BILLIONAIRE, premiering Tuesday, August 6 at 10 PM ET/PT on Discovery, follows this self-made mogul to see if he can build a million-dollar company in just 90 days.
With just $100 in his pocket, Glenn will ditch his private jet and yacht and head to Erie, Pa., where he will assume the alias "Glenn Bryant" - a regular guy who's spent the last 30 years in corporate America but always dreamed to have a business of his own. To make things fair, he won't use his real name, contacts or wealth - just the principles, methods and process that made him the billionaire he is today. Along the way, he'll share practical tips and the knowledge on how to build a fortune from his three decades in business. But in order to succeed, Glenn will need to come up with a million-dollar idea and find a team to help him build it.
Glenn's roots prove just how far he's come. Born to a struggling working-class family, he was diagnosed dyslexic and fathered a child at the young age of 14. The cards were stacked against him. Despite all this, he forged ahead and became the first in his family to graduate from college and fought for everything he's earned. Today, Glenn is worth a fortune and is part of some of the most influential circles in the world. But can he earn that same trust in working-class Erie, Pennsylvania?
After 90 days, Glenn will reveal his true identity and share an added twist - the top performing team members will earn a stake in the company and a key role running it. An independent financial evaluator will also assess the value of the new company to see whether it has hit the mark. If it's a penny short of $1 million, Glenn will put $1 million of his own money into the business. So regardless of whether or not Glenn hits the mark, the people who helped him build the business from scratch will win.
In addition to watching the series on Discovery, viewers can check out new episodes each week on DiscoveryGO. Viewers can join the conversation on social media by using the hashtag #UndercoverBillionaire and follow Discovery on Facebook, Instagram, and Twitter for the latest updates.
UNDERCOVER BILLIONAIRE is produced for Discovery Channel by This is Just a Test. For This is Just a Test, Aengus James, Colin King Miller, Tim Warren and Cynthia Childs are executive producers and Melinda Cea is co-executive producer. For Discovery Channel, Joseph Boyle and Carter Figueroa are executive producers and Jessica Mollo is associate producer.
About Discovery Channel
Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 88.3 million U.S. homes, can be seen in 224 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.
Discovery, Inc. (Nasdaq: DISCA, DISCB, DISCK) is a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains. Discovery delivers over 8,000 hours of original programming each year and has category leadership across deeply loved content genres around the world. Available in 220 countries and territories and nearly 50 languages, Discovery is a platform innovator, reaching viewers on all screens, including TV Everywhere products such as the GO portfolio of apps; direct-to-consumer streaming services such as Eurosport Player and MotorTrend OnDemand; digital-first and social content from Group Nine Media; a landmark natural history and factual content partnership with the BBC; and a strategic alliance with PGA TOUR to create the international home of golf. Discovery's portfolio of premium brands includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, MotorTrend, Animal Planet, and Science Channel, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. For more information, please visit corporate.discovery.com and follow @DiscoveryIncTV across social platforms.
About This is Just a Test
This is Just a Test is a leading innovator of storytelling for every screen. TIJAT creates television, film, commercials, documentaries, and interactive content. Founded by Aengus James and Colin King Miller almost a decade ago, TIJAT has produced more than 30 TV series and films to date. TIJAT began and continues to operate as an experiment.