[10/01/19 - 10:50 AM] Lifetime Celebrates the 25th Anniversary of Award-Winning Public Affairs Initiative, Stop Breast Cancer for Life Across the A+E Networks Portfolio The initiative will also be supported across the portfolio's social platforms throughout the month that will include facts, tips and other information to fight breast cancer.
[via press release from Lifetime]
LIFETIME CELEBRATES THE 25TH ANNIVERSARY OF AWARD-WINNING PUBLIC AFFAIRS INITIATIVE, STOP BREAST CANCER FOR LIFE ACROSS THE A+E NETWORKS PORTFOLIO
Campaign Includes New PSA Featuring
Journalist and Breast Cancer Survivor and Thriver Robin Roberts
And Stars Megan Hilty And Jessie Mueller From New Movie Patsy & Loretta,
In Support of The Breast Cancer Research Foundation on Lifetime
PSAs Featuring Sargent Sean "Sticks" Larkin from A&E's Live PD
And PSA with HISTORY's Mike Wolfe from American Pickers
Will Air Throughout the Month Driving Viewers to Resources
Breast Cancer Themed Movies Will Air Every Sunday in October on Lifetime
Los Angeles, CA (October 1, 2019) - As part of the Lifetime's ongoing commitment to inform, support and empower women, Lifetime celebrates the 25th anniversary of its annual Stop Breast Cancer for Life initiative launching today, October 1 for National Breast Cancer Awareness Month. In honor of the campaign's milestone of supporting women's health for over 25 years, Stop Breast Cancer for Life stretches across the flagship brands of the A+E Network's Portfolio, with new PSAs customized for Lifetime, A&E and HISTORY. The initiative will also be supported across the portfolio's social platforms throughout the month that will include facts, tips and other information to fight breast cancer.
"Every October, people across the nation from all backgrounds, backstories and backyards come together to raise awareness about the importance of breast cancer research," said Paul Buccieri, President, A+E Networks Group. "They do it because they have been touched by breast cancer, whether it's a mother, a sister, a daughter, a friend, a neighbor, a colleague, or even themselves. This strikes a personal chord with many of us here at A+E Networks, including myself. That is why I am particularly proud that Lifetime is celebrating 25 years in support of a cure."
"The Breast Cancer Research Foundation has been proud to collaborate with Lifetime on these efforts for many years now," said Myra Biblowit, President and CEO, Breast Cancer Research Foundation. "Together, we have reached millions of people and helped drive tangible change. We applaud Lifetime's unwavering commitment to breast cancer research."
All month long on Lifetime, the PSA features award-winning journalist and breast cancer survivor and thriver Robin Roberts, and stars of the new film Patsy & Loretta debuting October 19, Tony nominee Megan Hilty and Grammy and Tony winner Jessie Mueller, in support of the Breast Cancer Research Foundation. In addition to a major social push on Facebook, Instagram and Twitter, MyLifetime.com will also feature breast cancer resources, treatment plan guides, doctor check lists, facts about breast cancer, ad stories of survivors and thrivers. Lifetime's efforts on air and on social will be sponsored by Estée Lauder.
Live PD's Sargent Sean "Sticks" Larkin will also be featured in a PSA airing on A&E and on the live show on October 18th, the Live PD crew will discuss the importance of breast cancer awareness. American Pickers star Mike Wolfe, whose mother is a breast cancer survivor, is also featured in a new PSA that will air on HISTORY that will drive to mylifetime.com/StopBreastCancerForLife.
In addition to the PSAs, every Sunday morning in October at 10am ET/PT, Lifetime will air original movies from its' rich history of stories centering on real-life stories of survivors and everyday heroes working to end breast cancer. The movies, Olivia Newton John: Hopelessly Devoted to You, Why I Wore Lipstick to My Mastectomy, Living Proof and Five will also be available all month long on the Lifetime Movie Club App. The schedule for the lineup includes:
Olivia Newton John: Hopelessly Devoted To You (2019, starring Delta Godrem)
This movie tells the remarkable personal and professional journey of international superstar Olivia Newton-John, illustrated through her music. Covering her lasting power across more than five decades in one of the world's toughest industries, the film delves into both Olivia's public persona as well as the private woman behind-the-scenes, including her multiple battles with cancer and her intense fight to survive.
Why I Wore Lipstick to My Mastectomy (2006, starring Sarah Chalke)
Emmy-nominated movie based on a memoir of the same name by Geralyn Lucas, chronicles her journey to recovery after she learns she has breast cancer.
Living Proof (2008, Starring Harry Connick Jr., Angie Harmon, Regina King, Amanda Bynes, Jennifer Coollidge, Swoosie Kurtz, Tammy Blanchard)
From executive producers Renee Zellweger, Craig Zadan and Neil Meron, Living Proof is the moving true story of Dr. Dennis Slamon, the UCLA doctor who helped develop the revolutionary breast cancer drug, Herceptin, and his effort to keep the drug trials afloat and save the lives of thousands of women.
Five (2011, starring Jeanne Tripplehorn, Patricia Clarkson, Rosario Dawson, Ginnifer Goodwin, Jennifer Morrison, Tony Shalhoub, Kathy Najimy, Bob Newhart, Jeffrey Tambor, Jenifer Lewis, Tracee Ellis Ross, Annie Potts, Josh Holloway, Taylor Kinney)
From Directors Jennifer Aniston, Alicia Keyes, Demi Moore, Patti Jenkins and Penelope Spheeris, FIVE is a collection of interwoven short films exploring the impact of breast cancer.
One in eight women in the US will be diagnosed with breast cancer in her lifetime. Every two minutes, a woman is the US is diagnosed with breast cancer. Over 40,000 Americans die from breast cancer each year. But thanks to research, there are over 3.5 million survivors. Research is the reason millions of women are not just surviving from breast cancer, but now also thriving.
Long at the forefront in the ongoing battle to fight breast cancer for more than 25 years, Lifetime's Stop Breast Cancer for Life initiative has been dedicated to offering women the most up-to-date, comprehensive information about the disease. Reaching women and families through continued support from Lifetime's distribution partners, advertising sponsors and leading non-profit organization, Lifetime has been a leading advocate for women and for the fight against breast cancer.
About The BCRF
The Breast Cancer Research Foundation (BCRF) is dedicated to ending breast cancer by advancing the world's most promising research. Founded by Evelyn H. Lauder in 1993, BCRF-funded investigators have been involved in every major breakthrough in breast cancer prevention, diagnosis, treatment, survivorship and metastasis. This year, BCRF is the largest private funder of breast cancer research worldwide, awarding $66 million to support nearly 275 scientists at leading medical and academic institutions across 14 countries. BCRF is the highest-rated breast cancer organization in the U.S.
Celebrating 35 years of entertaining audiences, Lifetime is a premier entertainment destination for women dedicated to offering the highest quality original programming spanning award-winning movies, high-quality scripted series and breakout non-fiction series. Lifetime has an impressive legacy in public affairs, bringing attention to social issues that women care about with initiatives such as the long running Stop Breast Cancer for Life now in its 25th year, Stop Violence Against Women which relaunched in 2018, and Broader Focus, a major global initiative dedicated to supporting and hiring female directors, writers and producers, including women of color, to make its content. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.