IT'S GOING TO BE A GREEN TUESDAY -
DISCOVERY DONATES FOR EVERY VIEWER OF UPCOMING SPECIAL FEATURING YOUTUBE PHENOMS
(LOS ANGELES) - Before you chop down that tree for the holidays, why not help plant one? Tune in for '#TeamTrees,' airing Tuesday, December 3 at 11 PM ET/PT on Discovery, where viewers will be able to part in a "Watch and Plant" event. For every viewer who tunes in, Discovery will make a donation up to $100,000 in total to TeamTrees.org.
#TeamTrees started when the Internet challenged YouTube influencer MrBeast to plant 20 million trees to celebrate hitting the 20 million subscriber milestone on YouTube. At his audience's suggestion, MrBeast teamed up with fellow YouTube phenom Mark Rober.
For months they developed the campaign with the Arbor Day Foundation and organized their influencer friends and colleagues in order to help achieve their lofty goal - to plant 20 million trees by 2020. Discovery was given exclusive behind-the-scenes access to document the project.
Join the conversation on social media by using #TeamTrees. Want to do more? Visit TeamTrees.org to learn more about the cause and help the team make it to 20 million trees by 2020.
About Discovery Channel
Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.8 million U.S. homes, can be seen in 224 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the leader in global entertainment reaching 3 billion cumulative viewers in more than 220 countries and territories. Discovery satisfies curiosity, entertains and inspires viewers with high-quality content through global brands, led by Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as U.S. joint venture network OWN: Oprah Winfrey Network, and through the Discovery Digital Networks portfolio, including Seeker and SourceFed. Discovery owns Eurosport, the leading pan-regional sports entertainment destination across Europe and Asia-Pacific. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education. For more information, please visit www.discoverycommunications.com.