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[05/22/20 - 07:00 AM]
HBO Max Celebrates May 27th Platform Launch with a "Week of So Much More"
To celebrate the nationwide launch of HBO Max on May 27th, the streamer has teamed up with a collection of fan-favorite brands to offer so much more to households, every day, for an entire week.

[via press release from WarnerMedia]

HBO Max Celebrates May 27th Platform Launch With A "Week Of So Much More"

HBO Max To Provide So Much More Food, Drink, Coffee, Companionship, Cooking And More For Fans To Enjoy During Its Week-Long Celebration From May 27 - June 3

Featuring Custom Fitness Classes With Obé To Best Friend Animal Society's First-Ever Virtual Adoption Event

NEW YORK, NY - May 22, 2020 - To celebrate the nationwide launch of HBO Max on May 27th, the streamer has teamed up with a collection of fan-favorite brands to offer so much more to households, every day, for an entire week. The effort is part of HBO Max's launch campaign, Where HBO Meets So Much More. Throughout the Week of So Much More (May 27-June 3), HBO Max is joining forces with Blue Apron, obé Fitness, Bluestone Lane, Best Friends Animal Society, FreshDirect, and Van Leeuwen Ice Cream to provide custom, curated and complimentary food, drink, fitness classes and family-friendly activities to pair with some of the most iconic and beloved content streaming on HBO Max, including Friends, Sesame Street, Doctor Who, Game of Thrones, and more.

"We are thrilled to kick off the launch of HBO Max with A Week of So Much More, bringing our beloved shows and movies to some of consumers' favorite brands. Our original vision for our launch week was to excite fans by integrating with their daily lives through physical retail partnerships and activations" said Jason Mulderig, SVP Brand Marketing, HBO and HBO Max. "Following stay-at-home orders, we quickly pivoted to partners who could create similar experiences in a safe way for consumers to enjoy from home. We were so impressed with our partners' existing give back initiatives that we decided to amplify those through our partnerships as well. From pet adoption, to coffee, to at-home fitness, this So Much More campaign has something for everyone, and we are so excited for the week to roll out."

For so much more companionship, Best Friends Animal Society will host its first-ever national virtual adoption event - the Best Friends Virtual Super Adoption - kicking off May 27 and running through May 31. On the first day of the event, HBO Max will help offset adoption costs for anyone who submits an application to adopt (whether it's a curious pup like Scooby-Doo or a sly cat like Sylvester).

With obé as the fitness partner, fans can enjoy so much more burn in daily workout classes inspired by their favorite shows and movies available on HBO Max, including The Fresh Prince of Bel-Air, Euphoria, Wonder Woman and Friends.

Blue Apron will feature HBO Max pairing suggestions on recipe cards in subscribers' boxes for a week of so much more flavor highlighting complementary titles such as Aquaman, The Sopranos and The Big Bang Theory. The brand will also offer live virtual cooking tutorials for any level on its Instagram, featuring the perfect snacks for streaming.

While its users engage in so much more sharing, Venmo will debut HBO Max-inspired stickers themed to trending topics and keywords on the platform featuring favorite icons from titles like Friends, The Wizard of Oz and Doctor Who.

Van Leeuwen Ice Cream customers who place a local delivery order through Postmates on May 27 can get so much more scoops with a special offer, compliments of HBO Max. Social content amplifies the partnership with suggestions for fun pairings of ice cream and HBO Max titles.

For so much more giving, HBO Max will support FreshDirect in its existing efforts with New York Common Pantry by matching ongoing consumer donations through June 2 and Bluestone Lane on its "Shout A Coffee" initiative, doubling local coffee deliveries to hospitals in New York City, Los Angeles, Boston and Washington D.C. throughout the week. Latte art celebrating the iconic worlds of HBO Max will also be featured across Bluestone Lane's social channels.

HBO Max is WarnerMedia's direct-to-consumer offering debuting May 27, 2020. With 10,000 hours of curated premium content anticipated at launch, HBO Max will offer powerhouse programming for everyone in the home, bringing together HBO, a robust slate of new original series, key third-party licensed programs and movies, and fan favorites from Warner Media's rich library including Warner Bros., New Line, DC, CNN, TNT, TBS, truTV, Turner Classic Movies, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth, Looney Tunes and more. Sign up for updates at HBOMax.com.





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[05/27/20 - 02:32 PM]
Kristen Wiig, Maya Rudolph, Ike Barinholtz, Jillian Bell and Their "Bless the Harts" Castmates Unite for Virtual Table Read to Benefit Feeding America
Said event will take place Monday, June 1 on Animation Domination's YouTube channel.

[05/27/20 - 02:01 PM]
Video: "Secret Society of Second-Born Royals" - Official Trailer - Disney+
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[05/27/20 - 01:31 PM]
Animal Planet Premieres Special Episode of "The Aquarium" Featuring the Much Aniticipated Birth of a Baby Beluga Whale
Said installment premieres this Saturday, May 30 at 10:00/9:00c.

[05/27/20 - 12:01 PM]
USA Network and Syfy Partner with GLAAD to Celebrate National Pride Month This June
Between the two networks, this campaign will feature Pride-themed marathons, custom short-form videos, fan testimonials, PSAs, all-new podcast episodes and a variety of fresh editorial.

[05/27/20 - 09:57 AM]
Comcast to Bring WarnerMedia's HBO Max to Xfinity Customers
As part of the deal, existing Xfinity HBO customers will have access to HBO Max beginning today at no additional cost via the HBO Max app and website.

[05/27/20 - 09:21 AM]
Reelz Adds New Specials, New Series and New Episodes of Returning Original Series to June 2020 Lineup
Highlights include the premiere of new series "Serial Psyche."

[05/27/20 - 08:30 AM]
HGTV's Smash Hit "Celebrity IOU" Is the Highest Rated First-Year Series in Network History Access Multiple Demos
HGTV further spins the numbers for the series to date.

[05/27/20 - 08:14 AM]
Tuesday's Broadcast Ratings: NBC Tops Charts with "America's Got Talent"
The show's season opener easily wins the night in both total viewers and adults 18-49.

[05/27/20 - 08:01 AM]
Apocalyptic Weather, Sudden Explosions and Unidentified Creatures Caught on Camera in a New Season of "Strange Evidence" on Science Channel
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[05/27/20 - 08:01 AM]
Video: "Lenox Hill" - Official Trailer - Netflix
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[05/27/20 - 06:21 AM]
"Lifetime Presents Variety's Power of Women: Frontline Heroes" Special Honoring Women in the Face of the Pandemic Premiering Tuesday, June 9 on Lifetime and Facebook
Virtually hosted by Robin Roberts, the special will be simultaneously broadcast from Variety's Facebook page, and cross-posted on Lifetime's Facebook page at 10PM ET/7PM PT.

[05/27/20 - 06:01 AM]
Six-Episode Limited Series "Stateless" Premieres July 8 on Netflix
Yvonne Strahovski, Jai Courtney, Asher Keddie, Fayssal Bazzi, Dominic West, and Cate Blanchett star in the project.

[05/27/20 - 06:00 AM]
HBO Max Launches Today
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[05/27/20 - 12:48 AM]
"Whispers" First Saudi Thriller Set to Launch on Netflix June 11th
The eight-episode series tells the story of a family who face the death of the family patriarch, Hassan, whose mysterious past resurfaces days before the expected launch of his company's new smart application.

[05/26/20 - 05:08 PM]
Hulu Issues Date for Corrections "Maxxx" & "In My Skin"
The two exclusively licensed British series will now launch on July 28 and July 30, respectively.