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[02/11/18 - 09:14 AM]
Saturday's Broadcast Ratings: Winter Olympics Continue NBC's Reign
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks last night (2/10/18):

[EDITOR'S NOTE: Due to the nature of live events, Fast Nationals for NBC are approximate.]

NBC (19.755 million viewers, #1; adults 18-49: 4.5, #1) cruised to victory on Saturday with its nightly coverage of the "2018 Winter Olympics" (19.755 million viewers, #1; adults 18-49: 4.5, #1).

Second place then went to ABC (2.161 million viewers, #3; adults 18-49: 0.6, #2) with "NBA Countdown" (1.736 million viewers, #6; adults 18-49: 0.4, #T3) and "NBA Saturday Primetime on ABC" (2.246 million viewers, #5; adults 18-49: 0.7, #2).

Next up was CBS (2.749 million viewers, #2; adults 18-49: 0.3, #T3) and its mix of "MacGyver" (2.507 million viewers, #4; adults 18-49: 0.3, #T5), "Hawaii Five-0" (2.758 million viewers, #3; adults 18-49: 0.3, #T5) and a new "48 Hours" (2.983 million viewers, #2; adults 18-49: 0.4, #T3).

And finally, repeats of "Lethal Weapon" (1.292 million viewers, #7; adults 18-49: 0.3, #T5) and "The Resident" (1.122 million viewers, #8; adults 18-49: 0.3, #T5) on FOX (1.207 million viewers, #4; adults 18-49: 0.3, #T3) rounded out the night.

In late-night metered market ratings (via NBC's press release):

Late-night metered market ratings will return following NBC's Olympics coverage.


Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/11/17):

ABC (4.677 million viewers, #1; adults 18-49: 1.7, #1) was the network to beat on Saturday with its weekly coverage of "NBA Countdown" (4.028 million viewers, #4; adults 18-49: 1.3, #2) and "NBA Saturday Primetime on ABC" (4.807 million viewers, #1; adults 18-49: 1.8, #1).

NBC (4.161 million viewers, #2; adults 18-49: 0.7, #2) then was the silver draw with "Dateline Saturday Night Mystery" (4.458 million viewers, #2; adults 18-49: 0.7, #4) and "SNL Vintage" (3.568 million viewers, #5; adults 18-49: 0.8, #3).

Next up was CBS (3.362 million viewers, #3; adults 18-49: 0.4, #3) with a new "Ransom" (3.156 million viewers, #6; adults 18-49: 0.4, #T6) followed by "48 Hours" (2.535 million viewers, #7; adults 18-49: 0.4, #T6) and second "48 Hours" (4.395 million viewers, #3; adults 18-49: 0.6, #5).

And finally, encores of "24: Legacy" (1.240 million viewers, #9; adults 18-49: 0.3, #T8) and a second "24: Legacy" (1.378 million viewers, #8; adults 18-49: 0.3, #T8) closed out the night for FOX (1.309 million viewers, #4; adults 18-49: 0.3, #4).

In late-night metered market ratings (via NBC's press release):

· "Saturday Night Live" has scored the show's highest metered-market household rating since January 2011.

· The Feb. 11 telecast, with host Alec Baldwin and musical guest Ed Sheeran, scored a 7.2 rating, 18 share in "live plus same day" household results from the 56 local markets metered by Nielsen Media Research and a 3.6/18 in adults 18-49 in the 25 markets with local people meters.

· The 7.2 in metered-market households is the highest for "Saturday Night Live" since Jan. 8, 2011, when the telecast hosed by Jim Carrey and featuring musical guest The Black Keys averaged a 7.8 on the night of an NFL overrun. The 3.6 in 18-49 is the strongest "SNL" rating in the local people meters since the Nov. 12, 2016 edition (with host Dave Chappelle and musical guest A Tribe Called Quest, 3.9).

· The 3.6 in 18-49 is also the #1 rating of the week to date in the local people meters, topping all primetime programs thus far this week.

Source: Nielsen Media Research





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