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[04/26/05 - 12:00 AM]
Cartoon Network Posts Its Highest-Ever April Kid's Total Day Delivery, Ratings with Kids 6-11, Kids 2-11 and Tweens 9-14

[via press release from Cartoon Network]

Cartoon Network Posts Its Highest-Ever April Kid�s Total Day Delivery, Ratings with Kids 6-11, Kids 2-11 and Tweens 9-14

Also Smashed April Delivery Records for Boys 2-11, Boys 6-11 and Girls 6-11

Cartoon Network Also Ranks #3 in Total Programming Day Delivery Among All Basic Cable

In an all-around record-setting month, Cartoon Network completed April with its highest kids� total day delivery ever (Monday-Sunday, 6 a.m.-6 a.m.) for each of its target demos�kids 6-11, kids 2-11, tweens 9-14, boys 6-11, girls 6-11 and boys 2-11�ranking #3 overall (total programming day, persons 2+) among ad-supported basic cable networks, according to Nielsen Media Research. Similarly, the network�s prime time delivery and ratings in April also earned double-digit gains, helping Cartoon Network rank #1 in delivery of kids 6-11 and kids 2-11, and #4 in prime time delivery of persons 2+.

Highlights of April�s average delivery and ratings growth claims vs. the same time period last year include the following:

Kids� Total Day (April 2005, Monday-Sunday, 6 a.m. - 6 a.m., kids� programming)

- Kids 6-11 delivery (486,000) increased by 21% and ratings (2.0) by 18%.

- Kids 2-11 delivery (803,000) improved by 16% and ratings (2.0) by 11%.

- Tweens 9-14 delivery (330,000) jumped by 17% and ratings (1.3) by 18%.

Prime Time (April 2005, Monday-Sunday, 8-11 p.m.)

- Kids 6-11 delivery (681,000) expanded by 14% and ratings (2.8) by 12%.

- Kids 2-11 delivery (1,099,000) grew by 11% and ratings (2.8) by 12%.

- Tweens 9-14 delivery (483,000) advanced by 20% and ratings (2.0) by 25%.

Standouts among Cartoon Network�s exclusive programming line-up include the prime time destination FRIDAYS, the network�s 7 p.m.-12 a.m. franchise for original animated series. Among its offerings, The Grim Adventures of Billy & Mandy, Foster�s Home for Imaginary Friends and Hi Hi Puffy AmiYumi attracted the largest April audience averages:

FRIDAYS (April 2005, 7 p.m. � 12 a.m.)

- Kids 6-11 delivery (868,000) increased by 35% and ratings (3.6) by 33%.

- Kids 2-11 delivery (1,295,000) improved by 33% and ratings (3.3) by 32%.

The Grim Adventures of Billy & Mandy (April 2005, Friday, 8:30 p.m.)

- Kids 6-11 delivery (990,000) and rating (4.1) both catapulted by 86%.

- Kids 2-11 delivery (1,459,000) and ratings (3.7) both mushroomed by 76%.

Foster�s Home for Imaginary Friends (April 2005, Friday, 7 p.m.)

- Kids 6-11 delivery (744,000) advanced by 37% and ratings (3.1) by 35%.

- Kids 2-11 delivery (1,148,000) raced ahead by 30% and ratings (2.9) by 32%.

Hi Hi Puffy AmiYumi (April 2005, Friday, 7:30 p.m.)

- Kids 6-11 delivery (694,000) grew by 23% and ratings (2.9) by 21%.

- Kids 2-11 delivery (1,095,000) leapt by 23% and ratings (2.8) by 22%.

Additional April performance highlights for Cartoon Network�s key franchise programming vs. the same time periods last year include the following:

MIGUZI (April 2005, Monday-Sunday, 5-7 p.m.)

- Kids 6-11 delivery (601,000) lifted by 24% and ratings (2.5) by 25%.

- Kids 2-11 delivery (942,000) rose by 27% and ratings (2.4) by 26%.

TOONAMI (April 2005, Saturday, 7-11 p.m.)

- Tweens 9-14 delivery (506,000) bounded ahead by 39% and ratings (2.1) by 40%.

- Kids 6-11 delivery (582,000) and ratings (2.4) both surged by 20%.

Cartoon Network (CartoonNetwork.com), currently seen in 87.8 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.�s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 3/28/05-4/24/05

SOURCE: Turner Entertainment Research from Nielsen Media Research data. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 109,600,000 homes.





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