Lifetime Television's Powerhouse Sunday Night Dramas Propel Network Into First Place Among Households, W18-49, W25-54, and W18+
'ARMY WIVES' TRUMPS BROADCAST NETS AMONG W18-34 AND W18-49 FOR SECOND
'STATE OF MIND' BUILDS ON PREMIERE IN W18-34 AND W18-49
THREE NEW DRAMAS CUME 16 MILLION VIEWERS IN FIRST TWO WEEKS
- Lifetime Up 17% YTD in W18-34 -
NEW YORK, July 24 -- For the second straight week,
Lifetime Television's new powerhouse Sunday night drama lineup "Side Order
of Life," "State of Mind" and smash hit "Army Wives" propelled the network
to the top spot in primetime (8-11 p.m., ET/PT) on July 22 among
households, W18-49, W25- 54, and W18+.
Driving the network's year-long increase in younger viewers -- Lifetime
is up 17% YTD among W18-34 -- "State of Mind" followed in the bootprints of
sibling "Army Wives" record-setting episode-to-episode growth by leaping
11% in W18-34 (1.0 rating) and 8% in W18-49 (1.4 rating) in its second
outing at 9 p.m. (ET/PT), compared to its July 15 premiere.
"Side Order of Life" finished #1 among W18-49 (1.1) as well as #1 among
W25-54 (1.4) in its 8 p.m. (ET/PT) time period.
For the second week in a row, "Army Wives" beat the three broadcast
networks (ABC, CBS, NBC) in its 10 p.m. (ET/PT) time period among W18-34
and W18-49. The ratings juggernaut "Army Wives" was also the #1
ad-supported cable program for the entire week (July 16-22) among W18-34
Said Susanne Daniels, President, Entertainment, Lifetime Networks: "We
feel these ratings demonstrate that in just two short weeks our new
original programming has clearly resonated with women. With their engaging
and intelligent perspectives on the modern dilemmas all women juggle in
their lives, Side Order of Life and State of Mind, along with our water
cooler hit "Army Wives," have stamped Lifetime as the place for women to
turn on Sunday nights."
For the week ending July 22, the critically acclaimed "Side Order of
Life," "State of Mind" and "Army Wives" were in the top 20 basic cable
shows among W25-54 and W18+. The three dramas have delivered a cumulative
audience of 16 million P2+ viewers (unduplicated audience 8 p.m. - 11 p.m.)
in their first two weeks.
Details on Lifetime Television Sunday, July 22:
- "Army Wives" 3.0 HH rating, 3.5 million P2+, 1.4 million W18-49, 1.4
- "State of Mind" 1.6 HH rating, 1.9 million P2+, 279,570 W18-34, 766,660
- "Side Order of Life" 1.5 HH rating, 1.7 million P2+, 194,593 W18-34,
A quirky, thought-provoking and new comedic drama series centering on a
young magazine photographer who suddenly re-evaluates her life and
impending nuptials after receiving "a wake-up call from the universe,"
"Side Order of Life" stars Marisa Coughlan, Jason Priestley, Christopher
Gartin and Diana Maria Riva. Academy Award(R)-winning producers Dan Jinks
and Bruce Cohen ("American Beauty") of The Jinks/Cohen Company serve as
executive producers. Directed by James Frawley ("Ally McBeal") and written
by Margaret Nagle (HBO's "Warm Springs"), who created the series and serves
as executive producer. The series is produced by The Jinks/Cohen Company in
association with Warner Horizon Television for Lifetime Television.
Starring Lili Taylor as a brilliant, take-charge therapist whose
personal problems rival those of her eclectic and offbeat patients, the
"State of Mind" cast also includes Derek Riddell ("No Angels"), Mido Hamada
("The Path to 9/11"), Theresa Randle ("Bad Boys"), Devon Gummersall
("Relativity," "My So- Called Life") and Kevin Chamberlin ("Heroes,"
two-time Tony(R) Award nominee, Broadway's "Dirty Blond," "Seussical").
Greer Shephard and Michael Robin, executive producers of "The Closer" and
"nip/tuck," executive produce the series, which was written by best-selling
author and practicing psychotherapist Amy Bloom, who also created the
series and is co-executive producer. Bernie Caulfield serves as producer.
"State of Mind" is produced by Shephard/Robin Productions in association
with Warner Horizon Television for Lifetime Television.
Filmed on location in Charleston, South Carolina, "Army Wives" stars
Emmy(R) Award winner Kim Delaney ("NYPD Blue"), Sally Pressman ("Shark"),
Brigid Brannagh ("Over There"), Brian McNamara ("The O.C."), Sterling K.
Brown ("Starved"), Wendy Davis ("Commander in Chief"), Drew Fuller
("Charmed") and Catherine Bell ("JAG"). Mark Gordon ("Grey's Anatomy,"
"Criminal Minds") and The Mark Gordon Company's President of Production,
Deborah Spera ("Criminal Minds"), serve as executive producers. Jeff
Melvoin ("Alias") serves as executive producer and show runner. Katherine
Fugate ("The Prince & Me") created the series and also serves as executive
producer and writer. The series is based on the book Under the Sabers: The
Unwritten Code of Army Wives by Tanya Biank, who serves as a consultant.
"Army Wives" is produced by ABC Studios.
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