[11/25/08 - 10:48 AM]
ABC Wins Among Adults 18-49, Ranking No. 1 for the 2nd Time in 3 Weeks
ABC spins the numbers for the week of November 17-23.

[via press release from ABC]

Primetime Ratings Report For the week of November 17, 2008 (Based on National Live + Same Day Program Ratings)

ABC Wins Among Adults 18-49, Ranking No. 1 for the 2nd Time in 3 Weeks

Net Airs the Week's No. 1 TV Shows in Both Adults 18-49 and Viewers, With "Grey's Anatomy" and "Dancing with the Stars," Respectively

ABC Marks its 4th Straight November Sweep at No. 1 in Adults 18-49, The Net's Longest Winning Streak for the Month Since the Early 1990's

"Dancing with the Stars" Is Monday's Most-Watched TV Program for the 9th Consecutive Telecast and Logs it Biggest Audience Since its Season Premiere

"Samantha Who?" Beats CBS' "Worst Week" Across the Women Demos and Wins its Slot in Women 18-49 and Women 25-54 for the 5th Time in 6 Telecasts

"Dancing with the Stars Results" Hits Season Highs in Viewers and Adults 18-49, Finishing No. 1 its Time Period with Viewers for the 5th Consecutive Telecast

"Ugly Betty" Outdraws NBC's Comedies Thursday at 8pm by 2.3 Million Viewers, Ranking No. 1 in Adults 18-34 and Winning Women 18-34 for the 9th Straight Week

Thursday's No. 1 TV Show in Adults 18-49 for the 4th Straight Week, "Grey's Anatomy" Posts Best-Since-Premiere Results with Total Viewers and Adults 18-49

"20/20" Earns its Top Numbers Since February in Viewers and All Key Adult Demos, The ABC Newsmagazine's Second-Most-Watched Telecast in More Than 1-1/2 Years

ABC Wins the Evening with "Saturday Night Football" for the 4th Time in 5 Weeks

"American Music Awards" Marks its Second Consecutive Year of Growth, Posting its Strongest Performance in 4 Years with Viewers and Young Adults

WEEK No. 9:

ABC won the week (w/o 11/17/08) among Adults 18-49 (3.2/8), beating the second-place networks by 7% (3.0/8 - Fox and CBS tied) and fourth-place NBC by 23% (2.6/7). It was the Net's 2nd time 3 weeks to hold the No. 1 position in the key young adult sales demographic. ABC also took first place for the week in Adults 18-34 (2.7/8), and for the 9th straight week this season registered as the No. 1 net in Women 18-34 (3.3/9) and Women 18-49 (3.9/10).

� ABC posted best-since-premiere ratings among Adults 18-49 (tie), Adults 18-34, Women 18-34 and Teens 12-17 � since w/o 9/22/08. Boosted by "Saturday Night Football" (Texas Tech-Oklahoma) and the "American Music Awards," the Net tallied its highest Men 18-34 number in more than 5 months � since the w/o 6/9/08, with its carriage of the 2008 NBA Finals.

� 2008 November Sweep to date (26 of 28 nights � 10/30-11/24/08), ABC is No. 1 in Adults 18-49 (3.2/8), leading second-place CBS by 7% (3.0/8), third-place NBC by 10% (2.9/8) and fourth-place Fox by 19% (2.7/7). ABC will rank No. 1 for the 4th straight November Sweep, the Network's longest winning streak during the month since the early 1990s � since a streak going back to the start of the Nielsen electronic database from 1991-1994. Season to date, based on all programming, ABC ranks No. 1 among Adults 18-49 in both the Program Ratings (3.4/9 � tied w/CBS) and Commercial (C3) Ratings (2.9 - Commercial Ratings + 3 Days of Playback).

Rankings: ABC claimed the week's No. 1 TV shows in both Total Viewers and Adults 18-49, with "Dancing with the Stars" and "Grey's Anatomy," respectively. The Net delivered 4 of the Top 15 TV shows in Adults 18-49: "Grey's Anatomy" � No. 1, "American Music Awards" � No. 5, "Dancing with the Stars" � No. 10 and "DWTS Results" � No. 15. ABC aired 3 of the Top 6 most-watched television shows overall for the week: "Dancing with the Stars" � No. 1. "DWTS Results" � No. 4 and "Grey's Anatomy" � No. 6. In addition, "Grey's" stood as the week's No. 1 TV show across each of the key Adult demographics (AD18-34/AD18-49/AD25-54). ABC's Sunday night telecast of the "American Music Awards," which posted its best numbers in 4 years (best since 2004), finished out the week as a Top 5 TV show among key Adults, Women and Teens: A18-49 (No. 5), A18-34 (No. 5), W18-49 (No. 3), W18-34 (No. 3) and T12-17 (No. 3).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to more than 28% currently, from 21% at the same point in 2007. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.


Standing as the night's most-watched network for the 8th time in the last 9 weeks, ABC's Monday lineup was up over the previous week in Total Viewers (14.5 million vs. 14.1 million), posting week-to-week increases for the 2nd week in a row. In fact, the Net registered its largest audience on the night in 6 weeks � since 10/06/08.

"Dancing with the Stars" (8:00-9:32 p.m.)

Monday's most-watched program in all 9 of its telecasts so far this season, ABC's "Dancing with the Stars" saw gains over the previous week for the 2nd week running in both Total Viewers (19.7 million vs. 18.7 million) and Adults 18-49 (4.3/10 vs. 4.2/10). In fact, "DWTS," featuring the semifinal round of the dance competition, drew its largest audience since its season premiere and highest young adult rating in 6 weeks � since 9/22/08 and 10/6/08, respectively. In addition to being the night's most-watched telecast, "DWTS" ranked as Monday's No. 1 program among Women 18-49 (6.1/14) and Women 25-54 (7.7/17).

"Samantha Who?" (9:32-10:02 p.m.)

TV's second-most watched half-hour comedy of the season (behind CBS' "Two and a Half Men"), ABC's "Samantha Who?" beat its comedy competition in the time slot, CBS' "Worst Week," across each of the key women demos (W18-34/W18-49/W25-54) for the 5th straight head-to-head airing.

� "Samantha Who?" won its time period among Women 18-49 (4.1/9) and Women 25-54 (5.0/10) for the 5th time in its 6 telecasts this season.

"Boston Legal" (10:02-11:00 p.m.)

ABC's "Boston Legal" beat its NBC drama competition in the hour, "My Own Worst Enemy," in both Total Viewers (8.1 million vs. 3.9 million) and Adults 18-49 (2.1/6 vs. 1.8/5).


ABC's Tuesday lineup posted increases over the previous week of 5% in Total Viewers (12.0 million vs. 11.4 million) and 8% in Adults 18-49 (2.7/7 vs. 2.5/6). Excluding the nights of the second Presidential debate and the Presidential election, the Net delivered its largest audience since season premiere Tuesday � since 9/23/08.

"Dancing with the Stars Recap" (8:00-9:00 p.m.)

ABC's "Dancing with the Stars Recap" built on the previous week's telecast by 1.3 million viewers (11.6 million vs. 10.3 million) and by 14% in Adults 18-49 (2.4/6 vs. 2.1/5).

"Dancing with the Stars Results" (9:00-10:02 p.m.)

ABC's "Dancing with the Stars Results" hit season highs in both Total Viewers (17.6 million) and Adults 18-49 (4.0/10). The penultimate episode won the 9 o'clock hour in viewers, while standing in a near tie for first place in the key adult sales demo (with Fox's "Fringe" � 4.1/10). "DWTS Results" finished No. 1 in its time period with Viewers for the 5th consecutive telecast. "DWTS Results" defeated its unscripted competition in the time period, NBC's second hour of "The Biggest Loser: Families," by 9.2 million viewers and by 11% in Adults 18-49 ("Loser" = 8.4 million & 3.6/9 in Adults 18-49). Actor Cody Linley was the ninth celebrity dancer to leave the competition this season.


"Pushing Daisies" (8:00-9:00 p.m.)

During the 8 o'clock hour, ABC's "Pushing Daisies" defeated NBC's "Knight Rider" for the first time in Adults 18-49, by 13% (1.7/5 vs. 1.5/4). "Daisies" also bested its NBC drama competition for the 2nd straight telecast with Adults 18-34, by 29% (1.8/6 vs. 1.4/4).

"Private Practice" (9:00-10:01 p.m.)

Surging from its lead-in, ABC's "Private Practice" earned second place during the 9 o'clock hour in Total Viewers (7.2 million) and Adults 18-49 (2.4/6), while winning its time period for the 5th time in 6 telecasts this season among Women 18-34 (3.5/9).

"Dirty Sexy Money" (10:01-11:00 p.m.)

During the final hour of the evening against veteran dramas on CBS ("C.S.I.: NY") and NBC ("Law & Order"), ABC's "Dirty Sexy Money" earned second place ahead of "Law & Order for the 2nd straight telecast among Women 18-34 (2.0/6).


Growing week to week, ABC earned second place on Thursday to CBS in Total Viewers (10.7 million) and finished in a near-tie for No. 1 on the night with CBS among Adults 18-49 (3.8/10 vs. 3.9/10). The Network won the night in Adults 18-34 (3.5/10) for the 3rd week in a row, delivering the No. 1 position for the 5th time in 6 weeks. In addition, ABC took first place with Women 18-49 (5.3/13) for the 6th week in a row, and marked its 9th consecutive week this season as Thursday's No. 1 net with Women 18-34, outdelivering its closest competition by 44% on the latter measure (4.9/13 vs. 3.4/8 - NBC).

� ABC's Thursday results were up week to week in both Total Viewers and in Adults 18-49 (11/13/08 = 10.4 million and 3.6/9).

"Ugly Betty" (8:00-9:00 p.m.)

ABC's "Ugly Betty" took second place in the 8 o'clock hour in Total Viewers (8.3 million) and Adults 18-49 (2.5/7), outdrawing NBC's comedies in the time period for the 7th week straight week, by 2.3 million viewers ("My Name is Earl"/"Kath & Kim" = 6.0 million). "Betty" ranked No. 1 in the hour with Adults 18-34 (2.3/7) and dominated its slot in Women 18-34, beating CBS' "Survivor: Gabon" by 27% (3.3/9 vs. 2.6/7). In fact the ABC series marked its 9th straight telecast this season as the No. 1 TV show in the hour in Women 18-34.

� Retaining all of its Total Viewers and Adults 18-49, "Ugly Betty" was up week to week in Adults 18-34 (2.3/7 vs. 2.2/7) and achieved a best-since-premiere number in Men 18-34 (1.3/4 � best since 9/25/08).

"Grey's Anatomy" (9:00-10:01 p.m.)

For the 4th week in a row and the 5th time in the last 6 weeks, ABC's "Grey's Anatomy" qualified as Thursday's No. 1 TV show in the key Adult 18-49 sales demo. The ABC medical drama defeated CBS' drama competition in the 9 o'clock hour, "C.S.I.," by a best-of-season margin of 24% in Adults 18-49 (6.2/15 vs. 5.0/12) and by 91% in Adults 18-34 (6.1/16 vs. 3.2/8). "Grey's" qualified as the night's No. 1 show with Adults 18-34 for the 5th time in 6 weeks.

� "Grey's" marked best-since-season-premiere results in Total Viewers (15.9 million) and Adults 18-49 (6.2/15) � since 9/25/08.

"Life on Mars" (10:01-11:00 p.m.)

During the 10 o'clock hour, ABC's "Life on Mars" ranked No. 2 among Women 18-49 (3.2/8-tie) and W25-54 (4.0/10-tie).


ABC earned second place on Friday in both Total Viewers (6.0 million) and Adults 18-49 (2.0/6), posting its highest-rated Friday night in the key young adult sales demo in nearly 1 year � since 11/30/07.

"Wife Swap" (8:00-9:00 p.m.)

Matching its highest-ever rating in its new time period in Adults 18-49 (1.7/5), ABC's "Wife Swap" qualified as the dominant No. 1 its unscripted program in the 8 o'clock hour, defeating NBC's "Deal or No Deal" by 42% (1.2/4) and Fox's "Are You Smarter than a 5th Grader?" by 31% (1.3/4).

"Supernanny" (9:00-10:00 p.m.)

"Supernanny" defeated its unscripted competition in the 9 o'clock hour among young adults, outpacing Fox's "Don't Forget the Lyrics" by 13% in Adults 18-49 (1.8/5 vs. 1.6/5) and by 31% in Adults 18-34 (1.7/6 vs. 1.3/5).

� Achieving a season-high in Adults 18-34, "Supernanny" generated ABC's best number in the hour since last November � since 11/30/07.

"20/20" (10:00-11:00 p.m.)

Featuring Diane Sawyer's exclusive first television interview of Ashley Dupre, the high-end escort at the center of the scandal involving former New York Governor Eliot Spitzer, ABC News' "20/20" marked in its strongest performance of the season and ranked No. 1 in the 10 o'clock hour among Adults 18-49 (2.5/8-tied w/CBS). It was ABC's 2nd consecutive week to hold the top spot in the hour in the key young adult sales demo. The ABC newsmagazine also delivered the No. 1 position in the hour with Adults 18-34 (1.9/6), Women 18-49 (3.2/9) and Women 18-34 (2.4/8).

� Marking season-highs, "20/20" achieved its best numbers in 9 months (best since 2/22/08) among Total Viewers (8.3 million) and across all key Adult demographics: AD18-34 (1.9/6), AD18-49 (2.5/7) and AD25-54 (3.0/8). In fact it was "20/20's" second-most-watched telecast in the last 20 months � since 3/16/07.


"Saturday Night Football: Texas Tech at Oklahoma" (8:00-11:00 p.m.)

ABC's "Saturday Night Football," featuring the No. 5 Oklahoma Sooners' rout of the No. 2 Texas Tech Red Raiders, took the Net to the top spot for the 4th time in the last 5 weeks in Total Viewers (8.2 million) and across each of the key adult demographics [Adults 18-34 (3.6/12), Adults 18-49 (3.8/11) and Adults 25-54 (4.0/11)].

� "Saturday Night Football" stood as the night's No. 1 TV program in both Total Viewers (10.7 million) and Adults 18-49 (3.6/11) for the 4th time in the last 5 weeks


"2008 American Music Awards" (8:00-11:03 p.m.)

Opposite stiff competition on the evening, including NBC's "Sunday Night Football" (Colts-Chargers) and an NFL prime overrun-boosted (Redskins-Seahawks) Fox with the premiere of the "24: Redemption Prequel" movie, ABC's telecast of the "2008 American Music Awards" ranked No. 1 in its time period among Adults 18-49 (5.1/12 - tied w/NBC). "AMAs" also won its 3-hour time period in other key Adult, Women and Teen demographics: Adults 18-34 +4% (4.7/12 vs. 4.5/12 � NBC), Women 18-34 +91% (6.1/16 vs. 3.2/9 � NBC), Women 18-49 +80% (6.3/15 vs. 3.5/8 � NBC), Women 25-54 +56% (6.4/14 vs. 4.1/9 � Fox) and Teens 12-17 +90% (4.0/12 vs. 2.1/7 � Fox).

� Growing year to year by 3% in Total Viewers (12.2 million vs. 11.8 million), by 6% in Adults 18-49 (5.1/12 vs. 4.8/12) and by 18% in Adults 18-34 (4.7/12 vs. 4.0/11), the "American Music Awards" attracted its largest audience and top young adult numbers in 4 years � best since the 2004 telecast. In fact it was the second consecutive year of growth for the telecast. Despite facing Fox's "24: Redemption Prequel" and the NFL, the biggest year-to-year gain for the "AMAs" came among hard-to-reach Men 18-34, as the Jimmy Kimmel-hosted show jumped by 31% over last year (3.4/9 vs. 2.6/7). In fact it was the "AMAs'" second-highest Men 18-34 rating in the last 6 telecasts � second-highest since the 1/13/03 broadcast.

� Excluding the "Academy Awards" telecasts, the "AMAs" generated ABC's highest Adult 18-34 number in the Sunday 8:00-11:00 p.m. time period in more than 1 year and matched its best rating since March 2007 � since 10/28/07 and 3/4/07, respectively. The music-awards show gave the Net its highest non-"Oscar" Teen 12-17 rating in the 3-hour time period in well over 2 years � since 9/24/06.

� With musical acts including Miley Cyrus and Jonas Brothers, ABC's "2008 AMAs" topped CBS' "2008 Grammy Awards" by 5% in Teens 12-17 (4.0/12 vs. 3.8/12) and by 11% in Kids 2-11 (2.0/8 vs. 1.8/8).

Source: Nielsen Media Research (National Live+Same Day Program Ratings), week of 11/17/08, unless stated otherwise. Season to date, Most Current Program = 9/22-11/16/08 and C3 Ratings = 9/22-11/2/08. 2008 November Sweep = Live + Same Day, 10/30-11/24/08.

  [november 2008]  

· 20/20 (ABC)
· 24 (FOX)

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