or


[09/18/09 - 03:18 PM]
CW Viewers Remain Under the Vampires' Spell
The CW spins the numbers for Thursday, September 17.

[via press release from The CW]

CW VIEWERS REMAIN UNDER THE VAMPIRES' SPELL

VAMPIRE DIARIES and SUPERNATURAL Post CW's Second Best Thursday Ever with Young Women

VAMPIRE DIARIES Ranks Second in Hour with Women 18-34, Beating Fox and NBC; Wins Hour with Women 12-34 and Teen Demos; VAMPIRE DIARIES Ranks as Thursdays #1 Show Again with Female Teens

VAMPIRE DIARIES Improves The Time Period Versus Year Ago in Key Demos; SUPERNATURAL Also Builds in Key Demos in Season Five

September 18, 2009 (Burbank, CA) � Against a slew of competitive premieres, The CW delivered another solid Thursday night with its combination of THE VAMPIRE DIARIES and SUPERNATURAL delivering the network's second best Thursday EVER with women 18-34 (2.2/7), behind only last week, according to Live Plus Same Day Nielsen ratings for Thursday, Sept. 17, 2009. The CW retained 92% of last Thursday's premiere ratings in its target demo of women 18-34 and 89% in adults 18-34 (1.6/5).

The CW's new series THE VAMPIRE DIARIES ranked a strong second in the 8pm hour among target women 18-34 (2.6/9-tie), behind only CBS. VAMPIRE DIARIES did especially well with younger viewers, winning the hour with women 12-34 (2.8/10), female teens (3.4/13), teens (2.3/9). VAMPIRE DIARIES was Thursdays #1 show (both broadcast and cable) with female teens for the second consecutive week.

VAMPIRE DIARIES improved the time period by 73% in women 18-34, 6% in adults 18-34 (1.8/6) and 44% in women 18-49 (2.3/7) compared to the second telecast of SMALLVILLE a year ago. VAMPIRE DIARIES matched The CW's second best women 18-34 ratings in the time period ever, holding 84% of its premiere ratings from a week ago.

At 9:00, SUPERNATURAL held 100% of its women 18-34 (1.7/5) premiere audience, matching the show's best performance in the demo since Jan. 2009. In adults 18-34, SUPERNATURAL held 93% of its week ago premiere audience.

Now in its fifth season, SUPERNATURAL continues to build, improving over its year ago performance by +18% in adults 18-34 (1.3/4), 55% in women 18-34 (1.7/5), +17% in women 18-49 (1.4/4). The combination of VAMPIRE DIARIES and SUPERNATURAL have improved The CW's Thursday performance versus a year ago by 47% in women 18-34 (2.2/7) and 6% in women 18-49 (1.8/5).





  [september 2009]  
S
M
T
W
T
F
S
  


· SUPERNATURAL (CW)
· VAMPIRE DIARIES, THE (CW)





most recent ratings | view all posts
[10/15/19 - 08:14 AM]
Monday's Broadcast Ratings: FOX, NBC Share Adults 18-49 Crown
FOX - as well as ABC - got a boost from some local stations carrying Monday's NFL game.

[10/14/19 - 08:19 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Stay on Top
The Peacock once again wins the evening in all categories.

[10/13/19 - 08:55 AM]
Saturday's Broadcast Ratings: FOX, ALCS Snap College Football Win Streak
The network's MLB telecast wins the night in total viewers and adults 18-49.

[10/12/19 - 08:38 AM]
Friday's Broadcast Ratings: "WWE SmackDown" Holds Onto Demo Crown
FOX's telecast is still the adults 18-49 champ, but down over 28% from last week's network debut.

[10/11/19 - 08:12 AM]
Thursday's Broadcast Ratings: FOX Stays on Top with "Thursday Night Football"
The network's NFL coverage continues its reign in total viewers and adults 18-49.

[10/10/19 - 08:43 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Rises in FOX Demo Victory
The network once again takes home the adults 18-49 crown while NBC remains the most-watched network.

[10/09/19 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Hold Onto Demo Crown
CBS likewise remains the most-watched broadcaster on Tuesday nights.

[10/08/19 - 08:29 AM]
Monday's Broadcast Ratings: FOX, "9-1-1" Top Demo Race
The network pulls in front of NBC among adults 18-49.

[10/07/19 - 08:25 AM]
Sunday's Broadcast Ratings: Another Week, Another Victory for "Sunday Night Football"
NBC wins the evening in total viewers and adults 18-49 while FOX gets its own NFL boost.

[10/06/19 - 09:44 AM]
Saturday's Broadcast Ratings: College Football Continues Reign for ABC
The Alphabet takes home top honors in total viewers and adults 18-49.

[10/05/19 - 08:36 AM]
Friday's Broadcast Ratings: FOX Gets Boost from "WWE SmackDown"
The network's premiere installment leads the night among adults 18-49.

[10/04/19 - 08:59 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Keeps FOX on Top
The network's NFL franchise dominates the evening in total viewers and adults 18-49.

[10/03/19 - 08:12 AM]
Wednesday's Broadcast Ratings: FOX, "Masked Singer" Hold Onto Demo Honors
The network's reality hit nevertheless is down 24% from last week's opener.

[10/02/19 - 08:10 AM]
Tuesday's Broadcast Ratings: NBC Tops Demos; CBS Leads Total Viewers
The Eye's "FBI" is the only series to post week-to-week gains among adults 18-49.

[10/01/19 - 01:58 PM]
Viacom's Entertainment Brands Comedy Central, Paramount Network and TV Land All Close Fiscal Year with Overall Growth and Hit Scripted Series
All three brands also featured top-rated and critically acclaimed original programming throughout the fiscal year (October 2018 - September 2019).