[06/29/10 - 03:56 PM]
ABC Family Ranks as Monday's No. 1 Cable Network in Key Women Demos
ABC Family spins the numbers for Monday, June 28.

[via press release from ABC Family]

Ratings Highlights for Monday, June 28, 2010 Final National Ratings

ABC Family's Blockbuster Summer Continues

ABC Family Ranks as Monday's No. 1 Cable Network in Key Women Demos, Core 12-34 Demos, Teens and Female Teens

ABC Family is Home to the Night's Top 3 Telecasts in Female Teens, Top 3 Cable Telecasts in Females 12-34 and Top 3 Scripted Cable Telecasts in Women 18-34

"Huge" Stands as ABC Family's No. 1 Series Launch on Record in Women 18-49 and No. 2 in Adults 18-49 and Women 18-34

Claims Cable's No. 2 Series Debut of the Summer in Females 12-34, Teens and Female Teens, behind only "Pretty Little Liars"

Posts ABC Family's Best Monday 9 O'clock Numbers on Record in Women 18-34, in Over 18 Months in Adults 18-34 and in Nearly 6 Months with Key 18-49 Demos

"Huge" Ranks as Cable's No. 1 Program in the Hour in Key Women Demos, Core 12-34 Demos, Teens and Female Teens

At 8 O'clock, "Secret Life" Posts Week to Week Gains in All Key Demos, Delivering its Second Best Numbers This Season

"Secret Life" Easily Sweeps Cable's 8 O'clock Hour Across All Key Demos, Topping Runners-Up by Double-Digit Percentages

Moving to 10 O'clock this season, "Make It or Break It" Posts the Hour's Best Numbers Ever in Teens, Female Teens and Key 12-34 Demos

"Make It or Break It's" Second Season Opener Qualifies as Cable's No. 1 Program at 10 O'clock in Females 12-34 and Female Teens

Monday, June 28, 2010

Powered by an original "Secret Life," the series launch of "Huge" and the second season premiere of "Make It or Break It," ABC Family ranked as the No. 1 cable network on Monday night in Women 18-34 (655,000), Women 18-49 (916,000), Viewers 12-34 (1.5 million), Females 12-34 (1.2 million), Teens (660,000) and Female Teens (563,000).

· On Monday, with "Secret Life," "Huge" and "Make It or Break It," ABC Family was home to the Top 3 TV Telecasts in Female Teens, the top 3 cable telecasts in Females 12-34 and the top 3 scripted cable telecasts in Women 18-34.

"Secret Life of the American Teenager" (8:00-9:00 p.m.)

"Secret Life" posted week to week gains across all key targets, including by 7% in Total Viewers (3.0 million vs. 2.8 million), by 9% in Adults 18-34 (1.2 million vs. 1.1 million), by 7% in Adults 18-49 (1.6 million vs. 1.5 million) and by 11% in Viewers 12-34 (2.0 million vs. 1.8 million). Last night's episode marked "Secret Life's" second most-watched episode so far this season.

· At 8 o'clock, "Secret Life" was hands down the top cable program in Monday's 8 o'clock hour among core 18-49, 18-34, 12-34 demos, Teens and Female Teens, besting runner-up History by 33% in Adults 18-49 (1.6 million vs. 1.2 million) and doubling runner-up TBS in Adults 18-34 (1.2 million vs. 611,000).

"Huge" (9:00-10:00 p.m.)

ABC Family's latest original series, "Huge," launched as the net's No. 1 series debut ever in Women 18-49 (912,000). Moreover, "Huge" stood as the net's second most-watched series premiere on record in Adults 18-49 (1.2 million), behind "Secret Life's" debut (7/01/08), and in Women 18-34 (635,000), behind the June 8 debut of "Pretty Little Liars."

Impressively, "Huge" now stands as cable's No. 2 original series debut of the summer in Females 12-34 (1.2 million), Teens (704,000) and Female Teens (585,000), behind ABC Family's "Pretty Little Liars."

· "Huge" generated ABC Family's best deliveries in the hour ever in Women 18-34, in more than a year and a half in Adults 18-34 (818,000) - since 12/1/08 - and in almost 6 months with both Adults 18-49 and Women 18-49 - since 1/4/10.

· At 9 o'clock, "Huge" easily ranked as the No. 1 cable program in the hour in Women 18-34, Women 18-49, Viewers 12-34 (1.5 million), Females 12-34, Teens and Female Teens.

"Make It or Break It" (10:00-11:00 p.m.)

Moving to 10 o'clock, the second season opener of ABC Family's hit original series "Make It or Break It" posted ABC Family's best deliveries in the hour ever in Teens (547,000), Female Teens (505,000), Viewers 12-34 (1.2 million) and Females 12-34 (982,000).

· "Make It or Break It" was the night's top rated cable program at 10 O'clock in Females 12-34 and Female Teens.

Source: Nielsen Media Research, National Ratings, 6/28/10, Live + SD. Summer 10=5/27/10-6/28/10. ABC Family: Nov. '01- to date.

  [june 2010]  


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