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[07/20/10 - 11:08 AM]
CBS Places First in Viewers for the Fourth Consecutive Week
CBS spins the numbers for the week of July 12-18.

[via press release from CBS]

CBS PLACES FIRST IN VIEWERS FOR THE FOURTH CONSECUTIVE WEEK

All Three Editions of "Big Brother" Post Year-to-Year Gains

CBS Has Eight of the Week's Top 10 Scripted Series Led by "NCIS"

"The Big Bang Theory" and "Two and a Half Men" Are the Top Scripted Series in Adults 18-49 and Adults 25-54

CBS placed first in viewers for the fourth consecutive week with eight of the top 10 scripted series and BIG BROTHER, which saw all three editions post year-to-year increases, according to Nielsen live plus same day ratings for the week ending July 18, week 43 of the 2009-2010 television year.

For the week in viewers: CBS (6.03m), FOX (5.60m), NBC (5.13m) and ABC (5.02m). Summer-to-date, CBS (6.47m) leads ABC (6.23m), NBC (5.45m) and FOX (5.20m).

For the week in key demographics, CBS was second in adults 25-54 (1.9/06) and averaged 1.3/04 in adults 18-49.

For the week in households: CBS (3.9/07), FOX (3.5/06), NBC and ABC (3.2/06, each). Summer-to-date, CBS is first (4.2/08), ahead of ABC (3.9/07), NBC (3.4/06) and FOX (3.2/06).

BIG BROTHER

? BIG BROTHER WEDNESDAY (P) was first in adults 25-54 (2.7/09) and adults 18-49 (2.3/08); it was second in households (3.9/07), viewers (6.38m) and adults 18-34 (1.8/07). Compared to the corresponding BIG BROTHER 11 broadcast last year (BIG BROTHER 11 TUESDAY (P) on July 14, 2009 at 9PM), CBS was up +4% in adults 25-54 (from 2.6/07), +10% in adults 18-49 (from 2.1/06), +6% in adults 18-34 (from 1.7/06) and added +200,000 viewers (from 6.18m, +3%).

? BIG BROTHER THURSDAY was first in adults 18-34 (2.2/09) and second in households (4.1/08), viewers (7.10m), adults 25-54 (2.9/09, -0.1 behind ABC) and adults 18-49 (2.4/09, -0.1 behind ABC). Compared to the same night last year (BIG BROTHER 11 THURSDAY), BIG BROTHER THURSDAY was up +11% in households, +21% in adults 25-54, +26% in adults 18-49 and +38% in adults 18-34.

? BIG BROTHER SUNDAY was first in households (4.1/08), viewers (6.92m), adults 25-54 (3.0/09), adults 18-49 (2.3/08) and adults 18-34 (1.8/07) for the second consecutive week. Compared to BIG BROTHER 11 SUNDAY last year, BIG BROTHER SUNDAY was up +17% in households, +30% in adults 25-54, +21% in adults 18-49 and +13% in adults 18-34.

? CBS had eight of the top 10 scripted series: NCIS; NCIS: LOS ANGELES; THE BIG BANG THEORY; TWO AND A HALF MEN; THE MENTALIST; CSI: CRIME SCENE INVESTIGATION; CSI: MIAMI and CRIMINAL MINDS.

? THE BIG BANG THEORY and TWO AND A HALF MEN were the top-rated scripted series in adults 18-49 and adults 25-54.

Top CBS programs of the week: #4 NCIS (R) (an average of 10.21m viewers), #7 NCIS: LOS ANGELES (R) (8.15m), #8 60 MINUTES (R) (7.84m), #10 THE BIG BANG THEORY (R) (7.83m), #12 TWO AND A HALF MEN (R) (7.78m), #13 THE MENTALIST (R) (7.46m), #14 BIG BROTHER 12 THURSDAY (7.10m), #15 BIG BROTHER 12 SUNDAY (6.92m), #18 CSI: CRIME SCENE INVESTIGATION (R) (6.66m), #19 CSI: MIAMI (R) (6.46m), #21 BIG BROTHER 12 WEDNESDAY (P) (6.38m), #22 CRIMINAL MINDS (R) (6.27m), #25 COLD CASE (R) (5.81m) and #26 FLASHPOINT (P) (5.71m).

Prime averages are based on the following hours of rated broadcasts in Week #43:

CBS - 22 hours

NBC - 22 hours

ABC - 22 hours

FOX - 16 hours





  [july 2010]  
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M
T
W
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· 60 MINUTES (CBS)
· BIG BANG THEORY, THE (CBS)
· BIG BROTHER (CBS)
· COLD CASE (CBS)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· FLASHPOINT (ION)
· MENTALIST, THE (CBS)
· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)
· TWO AND A HALF MEN (CBS)





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