or


[08/24/10 - 10:44 AM]
ABC Is No. 1 on Monday in Adults 18-49 Among the Major Nets for the 12th Consecutive Week
ABC spins the numbers for Monday, August 23.

[via press release from ABC]

Quick Take for Monday, August 23, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC is No. 1 on Monday in Adults 18-49 Among the Major Nets for the 12th Consecutive Week and Up on the Year-Ago Night for the 4th Week in a Row

ABC's "Bachelor Pad" is No. 1 in its Time Period and Stands as Monday's No. 1 Program Among Key Women Demos

"Dating in the Dark" is Up Week to Week and Over ABC's Year-Ago 10pm Performance in Both Total Viewers and Adults 18-49

Monday Night (8:00-11:00 p.m.)

With its lineup of "Bachelor Pad" and "Dating in the Dark," ABC ranked No. 1 on Monday among the major networks in Adults 18-49 (1.9/5-tie) for the 12th consecutive week. ABC was a solid No. 1 overall, topping NBC with its broadcast of the "2010 Miss Universe Pageant", across all key Women demographics: W18-34 (2.4/7), Women 18-49 (2.6/7) and Women 25-54 (2.9/7).

· ABC improved on the same Monday last summer (8/24/09) by 46% in Adults 18-49 (1.9/5 vs. 1.3/4), up year to year for the 4th Monday in a row and for the 10th time on the last 11 weeks.

"Bachelor Pad" (8:00-10:00 p.m.)

"Bachelor Pad" posted week-to-week increases of 7% in Total Viewers (5.9 million vs. 5.5 million) and 5% in Adults 18-49 (2.0/6 vs. 1.9/6). The freshman unscripted series won its 2-hour time period for the 3rd week in a row among Women 18-49 (2.9/8) and Women 25-54 (3.2/8).

· "Bachelor Pad" was Monday's No. 1 TV program in Women 18-34 (2.7/8) and 18-49 (2.9/8-tie).

· "Bachelor Pad" improved on ABC's year-ago performance in the time period by 2.2 million viewers (5.9 million vs. 3.7 million) and by 43% in Adults 18-49 (2.0/6 vs. 1.4/4).

"Dating in the Dark" (10:00-11:00 p.m.)

ABC's "Dating in the Dark" saw gains over the prior week by 11% in Total Viewers (4.1 million vs. 3.7 million) and by 7% in Adults 18-49 (1.6/4 vs. 1.5/4).

· "Dating in the Dark" was up over ABC's year-ago time period performance in Total Viewers (+17% - 4.1 million vs. 3.5 million) and Adults 18-49 (+60% - 1.6/4 vs. 1.0/3).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 37% currently, from 32% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 8/23/10.





  [august 2010]  
S
M
T
W
T
F
S


· BACHELOR PAD, THE (ABC)
· DATING IN THE DARK (ABC)





most recent ratings | view all posts
[06/03/20 - 08:12 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Keeps NBC on Top
The network's summer mainstay leads the evening in both total viewers and adults 18-49.

[06/02/20 - 08:15 AM]
Monday's Broadcast Ratings: Originals Push NBC in Front
The Peacock network leads the night in both total viewers and adults 18-49.

[06/01/20 - 08:22 AM]
Sunday's Broadcast Ratings: ABC Tops Demos; CBS Leads Total Viewers
Breaking news coverage was featured in various markets on all networks during primetime.

[05/31/20 - 09:08 AM]
Saturday's Broadcast Ratings: ABC Leads Night of Repeats
Second runs of "The Last Dance" and "The Rookie" put the Alphabet on top last night.

[05/30/20 - 08:33 AM]
Friday's Broadcast Ratings: ABC Tops Viewers; Shares Demo Crown with FOX
A repeat of "Shark Tank" sparks the Alphabet to victory in both categories.

[05/29/20 - 08:10 AM]
Thursday's Broadcast Ratings: ABC Stays on Top with "Who Wants to Be a Millionaire?"
The Alphabet once again wins the night in total viewers and adults 18-49.

[05/28/20 - 08:13 AM]
Wednesday's Broadcast Ratings: "Game On!" Opens on Top for CBS
The Eye's new summer entry leads the night in both total viewers and adults 18-49.

[05/27/20 - 08:30 AM]
HGTV's Smash Hit "Celebrity IOU" Is the Highest Rated First-Year Series in Network History Access Multiple Demos
HGTV further spins the numbers for the series to date.

[05/27/20 - 08:14 AM]
Tuesday's Broadcast Ratings: NBC Tops Charts with "America's Got Talent"
The show's season opener easily wins the night in both total viewers and adults 18-49.

[05/26/20 - 12:40 PM]
History's "Grant" Debuts with 3.0 Million Total Viewers, The Network's Best Non-Fiction Miniseries Launch in Six Years and #2 Miniseries Launch of the Year in All of Cable
History spins the numbers for Monday, May 25.

[05/26/20 - 08:11 AM]
Monday's Broadcast Ratings: "The Titan Games" Returns on Top for NBC
The network takes home the adults 18-49 crown while ABC edges out the race among total viewers.

[05/25/20 - 11:08 AM]
Sunday's Broadcast Ratings: FOX Tops Competition with NASCAR
The network's primetime coverage leads the evening in both total viewers and adults 18-49.

[05/24/20 - 08:15 AM]
Saturday's Broadcast Ratings: NBC Tops Demos, CBS Leads Viewers
Said victories come on an all-repeat night for the broadcast networks.

[05/23/20 - 09:20 AM]
Friday's Broadcast Ratings: FOX, "WWE SmackDown" Top Demos
The network leads the repeat heavy night among adults 18-49 while CBS is the most-watched broadcaster.

[05/22/20 - 12:18 PM]
37.6 Million Families Met "The Willoughbys" Over the Last 4 Weeks
Netflix releases another audience figure, this time for the animated film.