or


[08/25/10 - 03:52 PM]
One Million Viewers Tune-In to Oxygen to Watch Fantasy Hair Designers Battle It Out on "Hair Battle Spectacular"
Oxygen spins the numbers for Tuesday, August 24.

[via press release from Oxygen]

ONE MILLION VIEWERS TUNE-IN TO OXYGEN TO WATCH FANTASY HAIR DESIGNERS BATTLE IT OUT ON "HAIR BATTLE SPECTACULAR"

Oxygen Out-Delivers CBS Network in W18-34 Demo for 10pm Hour

New York, NY - August 25, 2010 - Oxygen's new competition series "Hair Battle Spectacular" delivered one million viewers for the first time this season; and in the 10 PM hour beat broadcast network CBS among W18-34 (it's key demo). The program continues to experience weekly growth with last night's episode reaching hair-raising heights with double-digit growth in all key demos, W18-34 (up + 36%), A18-34 (up + 50%), W18-49 (up + 30%), A18-49 (up +40%) and total viewers (up +26%) vs. the prior week's episode, according to Nielsen Media Research. The digital front is growing as well with www.Oxygen.com enjoying double-digit growth from the "Hair Battle Spectacular" show site, increasing in daily uniques (up +21%), page views (up +10%) and video streams (up +89%) vs. last week.

In the 10pm hour, Oxygen was the second most watched cable network among W18-34 (behind USA) and was ranked the #4 television network among W18-34 (out-delivering CBS). It finished in the Top 5 most watched cable networks among both W18-49 and A18-34.

Last night's episode of "Hair Battle Spectacular" featured "Bad Girls Club" alum Natalie Nunn as a guest judge. She joined show judges Derek J and Lindsay Albanese, voicing her opinions on the stylists' whimsical candy and toy-themed creations. "Hair Battle Spectacular" is produced by 3 Ball Productions with JD Roth, Todd Nelson, Adam Greener, and Mike Nichols serving as executive producers.

Source: Nielsen Media Research, Omniture Catalyst 8/24/10

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular features online including OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Oxygen is available in 76 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Oxygen Media is a service of NBC Universal.





  [august 2010]  
S
M
T
W
T
F
S


· BAD GIRLS CLUB, THE (OXYGEN)
· HAIR BATTLE SPECTACULAR (OXYGEN)





most recent ratings | view all posts
[11/25/20 - 08:12 AM]
Tuesday's Broadcast Ratings: "The Bachelorette" Keeps ABC on Top in Demos
The Alphabet takes home the adults 18-49 crown while CBS leads the night in total viewers.

[11/24/20 - 08:18 AM]
Monday's Broadcast Ratings: ABC Tops Demos with "Dancing with the Stars" Finale
The Alphabet edges NBC among adults 18-49 however the Peacock network leads the night in total viewers.

[11/23/20 - 03:20 PM]
"Dateline NBC" Wins November Sweep Period
NBC spins the numbers for the November sweeps period.

[11/23/20 - 03:20 PM]
For the First Time in 5 Years, "20/20" Is Friday's No. 1 Newsmagazine During November 2020 Sweep in Adults 18-49 and Adults 25-54
ABC spins the numbers for the November sweeps period.

[11/23/20 - 08:19 AM]
Sunday's Broadcast Ratings: NBC Tops Night with "Sunday Night Football"
The network cruises to another victory in total viewers and adults 18-49.

[11/23/20 - 08:02 AM]
A Record-Setting 62 Million Households Chose to Watch "The Queen's Gambit" in Its First 28 Days
Said numbers make it Netflix's biggest scripted limited series to date.

[11/22/20 - 09:56 AM]
Saturday's Broadcast Ratings: College Football Lifts ABC to Victory
The Alphabet once again takes home top honors in total viewers and adults 18-49.

[11/21/20 - 08:51 AM]
Friday's Broadcast Ratings: ABC, FOX Share in Adults 18-49 Honors
Said duo tops demos while NBC is the most-watched network last night.

[11/20/20 - 08:13 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Delivers Another FOX Win
The network once again takes home top honors in total viewers and adults 18-49.

[11/19/20 - 08:10 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Rises in Latest FOX Demo Victory
The network takes home the adults 18-49 honors while NBC is the most-watched network overall.

[11/18/20 - 08:12 AM]
Tuesday's Broadcast Ratings: ABC Tops Demos in Latest Wave of Premieres
"The Bachelorette" leads the night among adults 18-49 while CBS tops total viewers with the return of its drama trio.

[11/17/20 - 08:15 AM]
Monday's Broadcast Ratings: ABC, NBC Top Competitive Night
Said duo leads the evening in adults 18-49 with a slim margin.

[11/16/20 - 08:18 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Stay in Front
The network takes home another victory in total viewers and adults 18-49.

[11/15/20 - 10:37 AM]
Saturday's Broadcast Ratings: ABC Reclaims Top Spot with College Football
The Alphabet's weekly telecast leads the evening in both total viewers and adults 18-49.

[11/14/20 - 08:16 AM]
Friday's Broadcast Ratings: "Shark Tank" Pushes ABC to Top Spot
The Alphabet leads the night in total viewers, shares the demo crown with FOX.