or


[09/20/11 - 12:02 AM]
The Futon's Ratings Survival Guide: "Unforgettable" (CBS)
By The Futon Critic Staff (TFC)

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome to The Futon's Ratings Survival Guide, our annual feature which takes each new fall series on the broadcast networks and tells you the numbers it will need to survive for a second season. In general, a show's success isn't so much where it lands on the weekly ratings chart but rather how it performs in two key categories:

1. How much of its lead-in audience it retains. If a show averages 10 million viewers that's a good thing. But if the show that airs before it is averaging 30 million viewers, that's not a good thing. Why? Because 20 of those 30 million viewers decided to turn off that particular channel when the next show came on.

2. How it performs year-to-year in its time period. A new show is usually in its time period because the network thinks it can do better than it did in that slot last year. In other words, do worse than the show that was canceled after three weeks last fall then you too probably are not long for this world.

As you'll see, together these measurements paint a clear picture on how a particular show is doing. So without further ado, let's begin.

UNFORGETTABLE (CBS)
(Tuesdays at 10:00/9:00c)

Sunday-bound "The Good Wife" was the first series to air back-to-back seasons in the Tuesday, 10:00/9:00c hour on CBS since "Judging Amy" in 2005. Along the way the Eye offered up such short-lived fare as "Close to Home," "Love Monkey," "Smith," "3 lbs." and "Cane." Hoping to not share said fate is newcomer "Unforgettable," which will be tasked keeping the sets on after "NCIS: Los Angeles." CBS gave "The Good Wife" a second season despite a middling 77% retention rate, not to mention a third despite that number falling to 66% in season two.

Here's how CBS has fared on Tuesday nights the past two seasons:*

tuesdays in 2009-2011timeviewers
(retention)
adults 18-49
(retention)
NCIS: Season 78:00 PM18.96
(N/A)
4.02
(N/A)
NCIS: Season 88:00 PM19.44
(N/A)
3.94
(N/A)
NCIS: Los Angeles - Season 19:00 PM15.78
(83.23%)
3.46
(86.07%)
NCIS: Los Angeles - Season 29:00 PM16.16
(83.00%)
3.38
(85.35%)
The Good Wife: Season 110:00 PM12.99
(81.49%)
2.70
(77.14%)
The Good Wife: Season 210:00 PM11.69
(72.97%)
2.22
(66.27%)

* Viewers are in millions, adults 18-49 is the percentage of said viewers in the demographic; all are based on fast national data, using only first-run episodes in its regular time period.

COMING TOMORROW: FOX's "The X Factor" & ABC's "Revenge" & "Suburgatory."





  [september 2011]  
S
M
T
W
T
F
S
    


· FUTON'S RATINGS SURVIVAL GUIDES (TFC)
· UNFORGETTABLE (A AND E)





most recent ratings | view all posts
[01/19/20 - 09:12 AM]
Saturday's Broadcast Ratings: ABC Tops Demos with NBA Return
"NBA Saturday Primetime on ABC" wins the night among adults 18-49.

[01/18/20 - 08:22 AM]
Friday's Broadcast Ratings: "WWE SmackDown" Keeps FOX on Top in Demos
The network remains the adults 18-49 champ while CBS is the most-watched broadcaster.

[01/17/20 - 08:13 AM]
Thursday's Broadcast Ratings: FOX Wins Tight Demo Race; CBS Tops Total Viewers
The Eye's "Young Sheldon" is the top program in both categories last night.

[01/16/20 - 01:34 PM]
Paramount Network's "68 Whiskey" is #1 Cable Drama Premiere of the Season Among M25-54 and M18-49
Paramount Network spins the numbers for Wednesday, January 15.

[01/16/20 - 08:13 AM]
Wednesday's Broadcast Ratings: "Chicago" Dramas Top Charts for NBC
The Peacock network takes home top honors in both total viewers and adults 18-49.

[01/15/20 - 08:15 AM]
Tuesday's Broadcast Ratings: ABC's "Jeopardy!" Finale Tops Viewers, Demos
For the night, NBC is the top draw among adults 18-49 while CBS is the most-watched broadcaster.

[01/14/20 - 01:00 PM]
College Football Playoff National Championship Scores More than 25.5 Million Viewers, Up from Last Year
ESPN spins the numbers for Monday, January 13.

[01/14/20 - 08:19 AM]
Monday's Broadcast Ratings: "The Bachelor" Tops Demos for ABC
The Alphabet leads all broadcast networks among adults 18-49 last night.

[01/13/20 - 09:06 AM]
Sunday's Broadcast Ratings: FOX Surges with NFL Playoffs
The Seahawks/Packers showdown puts the network on top in all categories.

[01/12/20 - 01:54 PM]
Saturday's Broadcast Ratings: Titans/Ravens Shocker Puts CBS on Top
The Eye dominates the evening in total viewers and adults 18-49.

[01/11/20 - 08:16 AM]
Friday's Broadcast Ratings: "WWE SmackDown" Pulls FOX Back in Front
FOX wins the night among adults 18-49 while CBS is the most-watched broadcaster.

[01/10/20 - 12:14 PM]
"My Lottery Dream Home" Delivers Strong Performance For HGTV on Friday, Jan. 3
HGTV further spins the numbers for Friday, January 3.

[01/10/20 - 11:05 AM]
HGTV's "Christina on the Coast" Delivered Its Highest-Rated Episode on Jan. 2
HGTV further spins the numbers for Thursday, January 2.

[01/10/20 - 09:30 AM]
Thursday's Broadcast Ratings: "Jeopardy!" Continues Its Reign for ABC
Night three helps wins the evening in both total viewers and adults 18-49.

[01/09/20 - 08:15 AM]
Wednesday's Broadcast Ratings: "Jeopardy!" Sparks Another ABC Victory
The Alphabet takes home the adults 18-49 crown with night two of its game show stunt.