[09/27/11 - 11:25 AM]
ABC Family Posts its Biggest Quarter and Highest Competitive Ranks Ever
ABC Family spins the numbers for the quarter to date.

[via press release from ABC Family]

Primetime Ratings Highlights for 3Q11 - Final National Ratings

ABC Family Posts its Biggest Quarter and Highest Competitive Ranks Ever

~Ranks No. 2 in Women 18-34 and Females 12-34; No. 3 in Adults 18-34 and Women 18-49

~Posts its Sixth Consecutive Quarter of Year-to-Year Growth in Key 18-34s

"Pretty Little Liars," "The Secret Life of the American Teenager" and "Switched at Birth" Are Basic Cable's Top 3 Scripted Series in Women 18-34 and Females 12-34

Original Movie "Cyberbully" Ranks as Cable's No. 1 Movie in Females 12-34 and the No 2 Movie in Women 18-34 and Women 18-49

3Q 2011 Highlights:

Powered by its arsenal of hit original series, "Pretty Little Liars," "The Secret Life of the American Teenager" and "Switched at Birth," cable's top-rated series launch of the quarter in core female demos, ABC Family delivered its No. 1 quarter on record in 3Q11 in Adults 18-34 (427,000), Women 18-34 (306,000), Women 18-49 (481,000), Viewers 12-34 (693,000) and Females 12-34 (524,000), and its best 3Q ever in Total Viewers (1.43 million) and Adults 18-49 (687,000), surging by double-digit percentages year to year in target measures. In fact, 3Q11 marked the network's sixth straight quarter growing its Prime audience year to year.

· Year to year, ABC Family posted double-digit percent increases in key demos, including Adults 18-34 (+12% - 427,000 vs. 381,000), Women 18-34 (+13% - 306,000 vs. 272,000), Viewers 12-34 (+13% - 693,000 vs. 614,000) and Females 12-34 (+16% - 524,000 vs. 452,000).

· ABC Family earned its highest competitive quarter ranks in the network's history, placing No. 2 in Women 18-34, and No. 3 in Adults 18-34 and Women 18-49.

· ABC Family closed out 3Q11 delivering its most-watched September ever in Prime in Adults 18-34 (358,000), Women 18-34 (261,000), Adults 18-49 (574,000), Women 18-49 (405,000) and Females 12-34 (424,000).

· Notably, ABC Family has grown its audience year to year for 8 consecutive months in key 18-34s, and for 7 straight months in Women 18-49 and Females 12-34.

Programming Highlights:

· In Women 18-34, "Pretty Little Liars" (1.12 million/3.3 rating), "The Secret Life of the American Teenager" (1.10 million/3.2 rating) and "Switched at Birth" (992,000/2.9 rating) were the Top 3 scripted series across all basic cable.

· In Females 12-34, "Pretty Little Liars" (2.21 milion/4.8 rating), "The Secret Life of the American Teenager" (1.74 million/3.8 rating) and "Switched at Birth" (1.67 million/3.6 rating) ranked as basic cable's Top 3 scripted series.

· Original movie "Cyberbully" stood as cable's No. 1 movie in Females 12-34 (1.72 million/3.7 rating) and Female Teens (1.04 million/8.7 rating), and the No. 2 cable movie in Women 18-34 (678,000/2.0 rating) and Women 18-49 (1.10 million/1.7 rating).

Source: Nielsen Media Research, US ratings, most current. 3Q 11: 6/27/11-9/25/11; September 11: 8/29/11-9/25/11. Series ranks based on trackage data, sorted by 000s, then rating.

  [september 2011]  


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