or


[06/01/12 - 08:55 AM]
ABC's "Duets" Dominates Fox's "Touch" Finale/"Rookie Blue" Holds 100% of its Premiere in Adults 18-49
ABC spins the numbers for Thursday, May 31.

[via press release from ABC]

ABC's "Duets" Dominates Fox's "Touch" Finale/"Rookie Blue" Holds 100% of its Premiere in Adults 18-49

Early info on ABC's Thursday, ahead of the regular press release.

From 8-10pm, ABC's Duets beat out Fox by 13% in Adults 18-49 with the season's final two episodes of Touch. The new ABC singing competition stood as the #1 series in its 2-hour slot across all key Women (W18-34/W18-49/W25-54).

· Gaining audience throughout its broadcast, Duets surged by double digits from its first to second hour in Total Viewers (+11%) and Adults 18-49 (+21%). In fact from 9-10pm, Duets beat the season closer of Fox's Touch by a resounding 31% in Adults 18-49.

· Duets scored strong retention of its week-ago series debut across key measures: W18-34 (100%), AD18-34 (92%), W18-49 (92%), AD18-49 (88%) and Total Viewers (87%).

In the 10 o'clock hour, ABC's Rookie Blue finished as the 2nd-most-watched series in its slot for the 2nd week running.

· Similarly to its lead-in, Rookie Blue exhibited impressive retention of its week-earlier premiere. In fact the ABC drama spiked week to week by 13% in Men 18-49, while holding 100% of its opening numbers in Adults 18-49, Adults 18-34 and Women 18-34.

Quick Take for Thursday, May 31, 2012 (Fast Affiliate Live + Same Day Ratings)

ABC's "Duets" Dominates Fox's Season Finale of "Touch" by 31% in Adults 18-49, While Standing as the No. 1 Series in its 2-Hour Time Slot Across All Key Women

ABC's "Rookie Blue" Builds on its Week-Ago Premiere by 13% in Men 18-49 And Retains 100% of its Opening Numbers in Adults 18-49 and Adults 18-34

"Duets" (8:00-10:00 p.m.)

From 8:00-10:00 p.m., ABC's "Duets" beat out Fox by 15% in Adults 18-49 (1.5/5 vs. 1.3/4), with the season's final two episodes of "Touch." The new ABC singing competition stood as the No. 1 series in its 2-hour slot across all key Women (W18-34/W18-49/W25-54).

· Gaining audience throughout its broadcast, "Duets" surged by double digits from its first to second hour in Total Viewers (+11% - 5.6 million to 6.2 million) and Adults 18-49 (+21% - 1.4/5 to 1.7/5). In fact from 9:00-10:00 p.m., "Duets" beat the season closer of Fox's "Touch" by a resounding 31% in Adults 18-49 (1.7/5 vs. 1.3/4).

· "Duets" scored strong retention of its week-ago series debut across key measures: W18-34 (100%), AD18-34 (92%), W18-49 (92%), AD18-49 (88%) and Total Viewers (87%).

"Rookie Blue" (10:00-11:00 p.m.)

In the 10 o'clock hour, ABC's "Rookie Blue" (5.8 million) finished as the 2nd-most-watched series in its slot for the 2nd week running. In addition, "Rookie Blue" ranked as the No. 1 series in the hour with Adults 25-54 (tie) and key Women (W18-49/W25-54).

· Similarly to its lead-in, "Rookie Blue" exhibited impressive retention of its week-earlier premiere. In fact the ABC drama spiked week to week by 13% in Men 18-49, while holding 100% of its opening numbers in Adults 18-49, Adults 18-34 and Women 18-34.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 44% currently, from 41% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 05/31/12.





  [june 2012]  
S
M
T
W
T
F
S
     


· DUETS (ABC)
· ROOKIE BLUE (ABC)
· TOUCH (FOX)





most recent ratings | view all posts
[02/26/21 - 12:48 PM]
Hallmark Channel's "When Calls the Heart" Becomes #1 Most-Watched Scripted Series of 2021
Hallmark Channel spins the numbers for Sunday, February 21.

[02/23/21 - 01:19 PM]
BET Continues Its Ratings Takeover with Close to 3 Million Total Viewers Tuning in to Tyler Perry's Slate of Engaging Originals During Last Tuesday Night's Television Event
On the heels of the ratings win, BET greenlights season three of "Tyler Perry's The Oval," slated to start production at Tyler Perry Studios in Atlanta later this year.

[02/22/21 - 07:01 AM]
"Daughter from Another Mother": Connecting 23 Million Households Through Dramedy
Since launching in January, 23 million households chose to watch the series during its first 28 days.

[02/20/21 - 08:01 AM]
Friday's Broadcast Ratings: ABC, CBS & FOX Share Demo Honors
The Eye however remains the night's most-watched broadcaster overall.

[02/19/21 - 08:42 AM]
Thursday's Broadcast Ratings: ABC, CBS & FOX Split Demo Honors
The Eye's "Young Sheldon" and the Alphabet's "Celebrity Wheel of Fortune" lead a competitive Thursday.

[02/18/21 - 08:22 AM]
Wednesday's Broadcast Ratings: "Chicago" Dramas Keep NBC on Top
The network takes home top honors in both total viewers and adults 18-49.

[02/17/21 - 08:42 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Claim Demo Honors
The network's new lineup holds off the competition among adults 18-49.

[02/16/21 - 09:07 AM]
Monday's Broadcast Ratings: "The Bachelor" Claims Demo Crown for ABC
The Alphabet leads the night among adults 18-49 while FOX is the most-watched network overall.

[02/15/21 - 08:28 AM]
Sunday's Broadcast Ratings: "American Idol" Return Tops Demos for ABC
The Alphabet leads the night among adults 18-49 while CBS is the most-watched broadcaster overall.

[02/14/21 - 09:09 AM]
Saturday's Broadcast Ratings: ABC Tops Demos; CBS Leads Total Viewers
"NBA Saturday Primetime on ABC" wins the night among adults 18-49.

[02/13/21 - 09:36 AM]
Friday's Broadcast Ratings: ABC Leads Demo Race with "Shark Tank"
CBS and its mainstay "Blue Bloods" however remain the most-watched overall on the night.

[02/12/21 - 08:15 AM]
Thursday's Broadcast Ratings: ABC, CBS & FOX All Share Demo Crown
The Eye's "Young Sheldon" tops the night in adults 18-49.

[02/11/21 - 08:29 AM]
Wednesday's Broadcast Ratings: "Chicago" Trio Keeps NBC on Top
The network easily wins the evening among total viewers and adults 18-49.

[02/10/21 - 08:33 AM]
Tuesday's Broadcast Ratings: CBS Tops Charts in Both Viewers, Demos
A new "NCIS" helps the Eye pull in front among said categories.

[02/09/21 - 05:10 PM]
"Puppy Bowl XVII" Takes the Gridiron to Deliver Double-Digit Year Over Year Ratings Gains
Animal Planet spins the numbers for Sunday, February 7.