or


[06/26/12 - 11:40 AM]
2Q 2012 is ABC Family's Most-Watched 2Q on Record in Women 18-34
ABC Family spins the numbers for the quarter to date.

[via press release from ABC Family]

Primetime Ratings for 2Q 2012 - Final National Ratings

2Q 2012 is ABC Family's Most-Watched 2Q on Record in Women 18-34; Ranks as Cable's #2 Network in Females 12-34 and #3 in Women 18-34; Posts 9th Consecutive Quarter of Year to Year Gains in Women 18-34

"Pretty Little Liars" Ranks as Cable TV's #1 Series in Viewers 12-34 and Females 12-34 and Basic Cable's #1 Scripted Series in Women 18-34

"Bunheads" Bucks the Trend, Surging by Double-Digit Percentages in Week 2; "Baby Daddy" Premieres as the Network's #2 Comedy Launch of All Time; "Melissa & Joey" Hits Series/Season Highs in Target Demographics

"Beauty and the Beast" is the #1 Cable Movie in Adults 18-34 and Women 18-34; "The Blind Side" is the #1 Cable Movie in Women 18-49;

2Q 2012 Prime Highlights:

Driven by established original hits, most notably "Pretty Little Liars" and "The Secret Life of the American Teenager," and newcomers, "Bunheads" and "Baby Daddy," ABC Family recorded its most-watched 2Q in the network's history in Women 18-34 (248,000), posting an impressive 9th consecutive quarter of year over year increases in the target demo, and delivered its 2nd-most-watched 2Q ever in Adults 18-34 (340,000), Women 18-49 (387,000), Viewers 12-34 (518,000) and Females 12-34 (388,000).

ABC Family ranked as cable TV's #2 network in Females 12-34 and the #3 cable TV network in Women 18-34, matching the network's 2nd best competitive showing on record in demos.

2Q 2012 Programming Highlights:

· "Pretty Little Liars" stood as 2Q12's #1 cable TV series in Viewers 12-34 (2.0 million/2.2 rating) and Females 12-34 (1.8 million/4.0 rating) and the #1 scripted basic cable TV series in Women 18-34 (938,000/2.8 rating).

· Newcomer "Bunheads" bucked the trend in its 2nd outing, surged by 18% in Adults 18-34 (480,000 vs. 407,000) and by 28% in Women 18-34 (416,000 vs. 326,000), saw solid increases in Adults 18-49 (+8% - 792,000 vs. 735,000) and Women 18-49 (+5% - 658,000 vs. 626,000), and retained 100% of its Total Viewer audience (1.64 million).

· Also newcomer, "Baby Daddy" (6/20/12) launched as the network's #2 comedy premiere on record in Total Viewers (1.7 million), Adults 18-34 (619,000), Women 18-34 (492,000), Adults 18-49 (935,000) and Women 18-49 (732,000). Moreover, "Baby Daddy" ranked as Wednesday's #1 cable telecast in Prime in Females 12-34 (679,000) and was the #2 cable telecast for the entire day in Women 18-34, right behind "Melissa & Joey."

· Leading into the launch of "Baby Daddy," an all-new "Melissa & Joey" (6/20/12) delivered a series high in Women 18-34 (510,000), and set season two highs in Total Viewers (1.5 million), Adults 18-34 (626,000), Adults 18-49 (937,000), Women 18-49 (730,000), Viewers 12-34 (798,000) and Females 12-34 (646,000), ranking as Wednesday's #1 cable telecast in Women 18-34.

· Theatrical "The Blind Side" (4/15/12) stood as cable TV's #1 movie in Women 18-49 (904,000/1.4 rating), while animated feature, "Beauty & the Beast" (4/14/12) ranked as the #1 cable movie in Adults 18-34 (833,000/1.2 rating) and Women 18-34 (594,000/1.8 rating).

Source: NTI, U.S. ratings, most current, 2Q 2012: 3/26/12 - 6/24/12; 2Q 2011: 3/28/11-6/26/11. Streaks include ties on rating. Series rank based on trackage data.]





  [june 2012]  
S
M
T
W
T
F
S
     


· BABY DADDY (FREEFORM)
· BUNHEADS (ABC FAMILY)
· MELISSA & JOEY (ABC FAMILY)
· PRETTY LITTLE LIARS (FREEFORM)
· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)





most recent ratings | view all posts
[11/24/21 - 02:35 PM]
"The Rookie" Ties Biggest Single Lift for Any Broadcast Show This Season in Viewers
With a jump of 136% in Total Viewers from Live+Same Day to Live+7, ABC's "The Rookie" tied the biggest single lift for any broadcast program on any network so far this season and scored its largest-ever playback increase.

[11/24/21 - 01:21 PM]
Starz Drives Record-Breaking Performance with "BMF" Season One Finale and Debut of "Power Book II: Ghost" Season Two Delivering Almost 6 Million Multiplatform Views on Sunday
The success of both powerhouse series also broke records on the Starz app on Sunday delivering the most-watched day of the year and one of the most-watched days on the Starz app in the network's history.

[11/23/21 - 03:00 PM]
ESPN's "Monday Night Football" Giants-Buccaneers Matchup Delivers 12 Million Viewers
Plus: "Monday Night Football with Peyton and Eli" on ESPN2 delivered an audience of 1,575,000 up from the brothers' Week 10 audience (1,554,000 viewers).

[11/19/21 - 02:30 PM]
"Grey's Anatomy" Season Opener Jumps More Than 6 Times Over L+SD to Hit 4.74 Rating in Adults 18-49 with 35 Days of Multiplatform Viewing
"Grey's Anatomy" ranks as ABC's No. 1 program this season in both Total Viewers (14.2 million) and Adults 18-49 (4.74 rating) after 35 days of cross-platform viewing.

[11/19/21 - 01:15 PM]
"The CMA Awards" Builds Over Year-Ago Broadcast in Adults 18-49 After Seven Days of Multiplatform Viewing
"The CMA Awards" soared to 8.1 million Total Viewers after seven days of multiplatform viewing.

[11/19/21 - 12:28 PM]
"The Freak Brothers" Premiere Delivers Tubi's Most-Watched Episode
Additionally, the series delivered 80% more viewers than the #2 series on the platform.

[11/17/21 - 02:05 PM]
"A Million Little Things" Posts +250% Increase in L+7 Playback for 2nd Time This Season Among Adults 18-49
With another +250% lift this season, "A Million Little Things" tied its biggest playback increase ever among Adults 18-49.

[11/17/21 - 01:31 PM]
Paramount+ Reaches New Heights with Best Week Ever
The company added more than one million new subscribers, setting a new record for total signups since its rebrand.

[11/17/21 - 09:10 AM]
ESPN's "Monday Night Football" Delivers Year-Over-Year Audience Gains for Eighth Consecutive Week, Driving a 15% Season-to-Date Viewership Jump
The audience for the 49ers' 21 point victory (12,325,000 viewers) was up 3 percent from "MNF's" Week 10 2020 matchup (Minnesota-Chicago) across ESPN, ESPN2, ESPN Deportes.

[11/17/21 - 06:11 AM]
Hallmark Channel's "Countdown to Christmas" Continues to Propel Network to Be #1 in Fourth Quarter-to-Date
"Open by Christmas," "My Christmas Family Tree" and "A Holiday in Harlem" were its original offerings last week.

[11/16/21 - 01:31 PM]
"Nightline" Ranks No. 1 in Total Viewers for 2nd Week in a Row
In addition, "Nightline" outperformed CBS' "The Late Late Show with James Corden" in Adults 25-54 and Adults 18-49.

[11/16/21 - 12:50 PM]
Michigan at Penn State Tops Week 11 College Football Viewership, ABC's Most-Watched November Saturday Since 2016
ESPN platforms were responsible for 64% of the minutes watched in Week 11 and aired four of the top six most-watched games on Saturday.

[11/15/21 - 01:30 PM]
"Clifford the Big Red Dog" Is Top Dog on Paramount+
Paramount+ announced today that "Clifford the Big Red Dog," which premiered on the service the same day it hit theaters on Wednesday, November 10, broke a new record as the service's most-watched original film.

[11/12/21 - 08:33 AM]
ABC's "Shark Tank" Grows to Season Highs in Total Viewers and Adults 18-49
ABC's "Shark Tank" ranked as Friday's No. 1 show in Adults 18-49 (0.8/7).

[11/11/21 - 02:21 PM]
ABC Wins Wednesday as "The 55th Annual CMA Awards" Is Night's No. 1 Show
ABC's live broadcast of "The CMA Awards" ranked as Wednesday's No. 1 program in both Total Viewers (6.8 million) and Adults 18-49 (1.1/8).