or


[07/11/12 - 01:30 PM]
MLB All-Star Game Reaffirmed as Premier Annual TV Event of Summer as Total Viewership Increases
FOX spins the numbers for Tuesday, July 10.

[via press release from FOX]

MLB ALL-STAR GAME REAFFIRMED AS PREMIER ANNUAL TV EVENT OF SUMMER AS TOTAL VIEWERSHIP INCREASES

Ratings Surge Among Younger Viewers; Men 18-34 & Key Adult Demographics Improve vs. '11

Social Media Activity on FOX Platforms Soars 262%

Kansas City, MO - As the biggest All-Star Game audience since 2009 was still settling in to watch the 83rd MAJOR LEAGUE BASEBALL ALL-STAR GAME, the National League raced out to a five-run lead before the American League even came to bat en route to an 8-0 rout last night amidst the soaring fountains at beautiful Kauffman Stadium.

Despite the N.L. onslaught and lopsided victory in the 83rd MAJOR LEAGUE BASEBALL ALL-STAR GAME - the third-widest margin of victory ever - the game broadcast on FOX delivered 27.7 million total viewers (persons age 2+ watching all or part of the game), +7% compared to a year ago, reaffirming it as the premier annual television event of the summer. The 7% surge matches the biggest increase in total viewership for an All-Star Game since 1998. The game earned a 6.8/12 household rating/share, averaging 10.9 million viewers, narrowly missing last year's 6.9/12 by -1% in rating and average audience (11 million). In fact, the margin between the 2012 rating and last year is razor thin, just four hundredths of a ratings point, according to figures released today by Nielsen Media Research.

Initial tune-in for the 2012 MLB All-Star Game was very strong. The game opened at a 6.5/12, +7% over last year's 6.1/11 and was the best first-pitch tune-in for an All-Star Game since 2009, which was driven by a pregame appearance by President Obama.

Perhaps intrigued by the presence of blossoming young stars like Mike Trout, teammates Bryce Harper and Stephen Strasburg, younger viewers tuned-in to this year's All-Star Game in better numbers. Last night's Midsummer Classic earned a 4.0 among Men 18-34, a +5% bump over last year, and FOX was also up across the key adult demographics including Adults 18-34 (+11%, 3.0 vs. 2.7), Adults 18-49 (+3%, 3.2 vs. 3.1) and Adults 25-54 (+3%, 3.8 vs. 3.7).

Riding the All-Star Game, FOX won the night effortlessly. Last night's 8:00-11:00 PM ET primetime average made this FOX's highest-rated night since the American Idol finale, and the highest-rated night of broadcast network television since Game 5 of this year's NBA Finals on ABC.

St. Louis topped all markets for the All-Star Game for the sixth consecutive year with a 20.5/33, followed by host market Kansas City (18.7/31), nearly doubling the 10.6/19 earned by host market Phoenix last year. Other markets of note included Washington, whose young stars drove a +36% increase locally, and Dallas, whose eight Rangers All-Stars provided a +22% lift there. Ratings in top ten markets include: New York - 9.7; LA - 7.0; Chicago - 8.0; Philadelphia - 9.4; Dallas - 11.6; SF - 9.8; Boston - 7.7; Washington, DC - 8.7; Atlanta - 8.6; and Houston - 5.2.

Social media metrics issued today as measured by Bluefin Labs indicate that the All-Star Game on FOX's Facebook and Twitter platforms was up 262% in unique users (439K vs. 121K) vs. 2011, and +261% in total comments (808K vs. 224K), with each unique user averaging two comments during the broadcast. Total comments and unique users refer to public Twitter tweets and public Facebook posts about the broadcast.





  [july 2012]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[11/25/20 - 08:12 AM]
Tuesday's Broadcast Ratings: "The Bachelorette" Keeps ABC on Top in Demos
The Alphabet takes home the adults 18-49 crown while CBS leads the night in total viewers.

[11/24/20 - 08:18 AM]
Monday's Broadcast Ratings: ABC Tops Demos with "Dancing with the Stars" Finale
The Alphabet edges NBC among adults 18-49 however the Peacock network leads the night in total viewers.

[11/23/20 - 03:20 PM]
"Dateline NBC" Wins November Sweep Period
NBC spins the numbers for the November sweeps period.

[11/23/20 - 03:20 PM]
For the First Time in 5 Years, "20/20" Is Friday's No. 1 Newsmagazine During November 2020 Sweep in Adults 18-49 and Adults 25-54
ABC spins the numbers for the November sweeps period.

[11/23/20 - 08:19 AM]
Sunday's Broadcast Ratings: NBC Tops Night with "Sunday Night Football"
The network cruises to another victory in total viewers and adults 18-49.

[11/23/20 - 08:02 AM]
A Record-Setting 62 Million Households Chose to Watch "The Queen's Gambit" in Its First 28 Days
Said numbers make it Netflix's biggest scripted limited series to date.

[11/22/20 - 09:56 AM]
Saturday's Broadcast Ratings: College Football Lifts ABC to Victory
The Alphabet once again takes home top honors in total viewers and adults 18-49.

[11/21/20 - 08:51 AM]
Friday's Broadcast Ratings: ABC, FOX Share in Adults 18-49 Honors
Said duo tops demos while NBC is the most-watched network last night.

[11/20/20 - 08:13 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Delivers Another FOX Win
The network once again takes home top honors in total viewers and adults 18-49.

[11/19/20 - 08:10 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Rises in Latest FOX Demo Victory
The network takes home the adults 18-49 honors while NBC is the most-watched network overall.

[11/18/20 - 08:12 AM]
Tuesday's Broadcast Ratings: ABC Tops Demos in Latest Wave of Premieres
"The Bachelorette" leads the night among adults 18-49 while CBS tops total viewers with the return of its drama trio.

[11/17/20 - 08:15 AM]
Monday's Broadcast Ratings: ABC, NBC Top Competitive Night
Said duo leads the evening in adults 18-49 with a slim margin.

[11/16/20 - 08:18 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Stay in Front
The network takes home another victory in total viewers and adults 18-49.

[11/15/20 - 10:37 AM]
Saturday's Broadcast Ratings: ABC Reclaims Top Spot with College Football
The Alphabet's weekly telecast leads the evening in both total viewers and adults 18-49.

[11/14/20 - 08:16 AM]
Friday's Broadcast Ratings: "Shark Tank" Pushes ABC to Top Spot
The Alphabet leads the night in total viewers, shares the demo crown with FOX.