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[07/17/12 - 08:44 AM]
"American Ninja Warrior" Jumps Week to Week by 21% in 18-49 Rating and by 12% in Total Viewers
NBC spins the numbers for Monday, July 16 plus the week of July 9-15.

[via press release from NBC]

Monday Results:

· From 8-9 p.m. ET, "Fear Factor" (1.5 rating, 5 share in adults 18-49, 4.2 million viewers overall) grew week to week by 7 percent in 18-49 rating (to a 1.5 from a 1.4) and by 5 percent in total viewers (4.206 million vs. 4.007 million). Versus NBC's average in this time period last summer, "Fear Factor" is up 36 percent in 18-49 rating (to a 1.5 from a 1.1, "live plus same day," non-sports).

· From its first half-hour to its second, "Fear Factor" grew by 31 percent in 18-49 rating (to a 1.7 from a 1.3) and by 21 percent in total viewers (4.6 million vs. 3.8 million).

· From 9-10 p.m. ET, "American Ninja Warrior" (1.7/5 in 18-49, 4.5 million viewers overall) jumped week to week by 21 percent in 18-49 rating (to a 1.7 from a 1.4) and by 12 percent in total viewers (4.455 million vs. 3.993 million). In the time period, "American Ninja Warrior" tied for #1 among ABC, CBS, NBC and Fox in men 18-34 (with a 1.7 rating). Last night's telecast built on its 18-49 lead-in by 13 percent in 18-49 rating and 6 percent in total viewers.

· Versus NBC's average in this time period last summer, "American Ninja Warrior" is up 55 percent in 18-49 rating (to a 1.7 from a 1.1, "live plus same day," non-sports).

· At 10 p.m. ET, an encore telecast of "Grimm" (0.8/2 in 18-49, 2.6 million viewers overall) is up 33 percent week to week in adults 18-49 (to a 0.8 rating from a 0.6), up 25 percent in adults 25-54 (1.0 vs. 0.8) and up 23 percent in total viewers (2.631 million vs. 2.134 million).

· Last night's "Grimm" encore grew from its first half-hour to its second (to a 0.9 in 18-49 from a 0.8) to rank #2 at 10:30 among ABC, CBS and NBC ahead of ABC's original "Glass House" and within 0.2 of a point of CBS's "Hawaii Five-0" encore from 10:30-11.

In Late-Night Metered Markets Monday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.6/6; CBS's "Late Show with David Letterman," 2.1/5; and ABC's combo of "Nightline," 2.7/6; and "Jimmy Kimmel Live," 1.3/4.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.4/2; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3.

· At 12:35 a.m., "Late Night with Jimmy Fallon" (1.2/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.2/1).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

For the Week:

· With "America's Got Talent" tying for the #1 among non-sports telecast on ABC, CBS, NBC and Fox, marking the seventh week in a row it's ranked #1 or tied for #1 on that list, NBC has averaged a 1.1 rating, 3 share in adults 18-49 and 4.4 million viewers overall for the week of July 9-15, according to "live plus same day" viewing figures from Nielsen Media Research. "Talent" was also #1 in total viewers for the week among non-sports telecasts on ABC, CBS, NBC and Fox, marking the seventh week in a row it's been #1 outright on that list.

· Among NBC's top-ranked programs for the week, Tuesday's "America's Got Talent" tied for #2 in adults 18-49 on ABC, CBS, NBC and Fox among all programs (and tied for #1 among non-sports programs), Wednesday's "Talent" tied for #10 and Monday's "American Ninja Warrior" and "Fear Factor" tied for #19 (rankings exclude sports pre-and post-game shows).

· "America's Got Talent" has delivered the eight highest 18-49 ratings among all primetime non-sports telecasts on ABC, CBS, NBC and Fox since the end of the May sweep on May 23, as well as the top 10 non-sports telecasts in total viewers.

· Primetime averages for the week of July 9-15 in adults 18-49 were: Fox (1.7/6), ABC (1.3/4), CBS (1.1/4), NBC (1.1/4) and CW (0.3/1). In overall total viewers, the weekly averages were: CBS (5.5 million), Fox (4.9 million), ABC (4.5 million), NBC (4.4 million) and CW (0.7 million).

· For the 2011-12 broadcast year to date, NBC is tied for #3 among ABC, CBS, NBC and Fox in adults 18-49 rating and is #3 outright ahead of ABC in viewers 18-49. NBC is the only network among ABC, CBS, NBC and Fox that's up versus one year ago in viewers 18-49. NBC is also #2 in adults 18-34 for the broadcast year to date. Averages for the broadcast year through 43 weeks are: Fox (2.9/8), CBS (2.7/8), NBC (2.3/7), ABC (2.3/7) and CW (0.7/2). In overall total viewers, the broadcast-year averages are: CBS (10.7 million), Fox (8.2 million), ABC (7.9 million), NBC (7.1 million) and CW (1.5 million).

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."





  [july 2012]  
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· AMERICAN NINJA WARRIOR (NBC)
· AMERICA'S GOT TALENT (NBC)
· FEAR FACTOR (MTV)
· GRIMM (NBC)





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