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[08/28/12 - 10:10 AM]
Scorching "Dog Days of Summer" Event Drives Best-Ever Week on the Hub TV Network, Capping Best-Ever Month of Audience Deliveries
The Hub spins the numbers for the week of August 20-26 plus the summer to date.

[via press release from The Hub]

SCORCHING "DOG DAYS OF SUMMER" EVENT DRIVES BEST-EVER WEEK ON THE HUB TV NETWORK, CAPPING BEST-EVER MONTH OF AUDIENCE DELIVERIES

Network Closes Summer Season with Significant Across-the-Board Growth And Momentum in Key Demographics

LOS ANGELES - The success of Hub TV Network's "Dog Days of Summer" programming event during the week of August 20-26 drove the network to its best weekly audience delivery in the history of the network and capped an August that delivered the best-ever monthly performance among all key demographics. The record-setting week and month closed a summer that saw significant progressive growth every month throughout the season.

The Hub TV's "Dog Days of Summer" event (Monday-Friday, 8-10 p.m. and Saturday, 9 a.m.-1 p.m.), featured a prime time lineup of popular dog-related movies including "Hotel For Dogs," "Air Bud 3: World Pup," "Scooby-Doo," "Air Bud 4: Seventh Inning Fetch," "Scooby-Doo 2: Monsters Unleashed," and a Saturday marathon of the series "Pound Puppies" and the movie "Air Bud 3: World Pup."

For the month of August The Hub earned the best-ever audience deliveries in the history of the network in both Total Day and Prime Time, with high double-digit increases among key demographics versus one year ago. (See below.)

For the week of August 20-26, The Hub earned the best-ever audience deliveries in the history of the network in both Total Day and Prime Time with outstanding double and triple-digit increases among key demographics versus one year ago. (See below.)

With this week's strong performance, in Total Day (Monday-Sunday, 6 a.m.-6 a.m.), The Hub has demonstrated year-to-year gains for 34 consecutive weeks among Kids 2-11, Persons 2+ and Households.

August 2012 (All times ET)

· August 2012 marked The Hub's best-ever month in Total Day (Monday-Sunday, 6 a.m.-6 a.m.) among all key demographics including Kids 2-11 (63,000), Kids 6-11 (34,000), Women 18-49 (27,000), Adults 18-49 (50,000), Persons 2+ (141,000) and Households (97,000).

· In Total Day, The Hub earned year-to-year delivery gains among Kids 2-11 (+80%, 63,000), Kids 6-11 (+70%, 34,000), Women 18-49 (+80%, 27,000), Adults 18-49 (+79%, 50,000), Persons 2+ (+81%, 141,000) and Households (+76%, 97,000).

· August 2012 marked The Hub's best-ever month in Prime (Monday-Sunday, 8-11 p.m.) among key demographics including Kids 2-11 (62,000), Kids 6-11 (39,000), Persons 2+ (193,000) and Households (134,000).

· In Prime (Monday-Sunday, 8-11 p.m.), The Hub earned year-to-year delivery gains among Kids 2-11 (+59%, 62,000), Kids 6-11 (+44%, 39,000), Women 18-49 (+84%, 46,000), Adults 18-49 (+83%, 77,000), Persons 2+ (+79%, 193,000) and Households (+84%, 134,000).

Week of 8/20/12 (All times ET)

· This week marked The Hub's best- ever week in Total Day among Kids 2-11, Kids 6-11 and Households.

· In Total Day, The Hub earned year-to-year delivery gains among Kids 2-11 (+112%, 72,000), Kids 6-11 (+95%, 37,000), Women 18-49 (+87%, 28,000), Adults 18-49 (+79%, 50,000), Persons 2+ (+101%, 153,000) and Households (+98%, 107,000).

· This week marks The Hub's best-ever Prime (Monday - Sunday, 8 p.m. - 11 p.m.) average among Kids 2-11, Kids 6-11, Persons 2+ and Households, and tied the best Prime average among Women 18-49.

· In Prime, The Hub earned year-to-year delivery gains among Kids 2-11 (+255%, 103,000), Kids 6-11 (+245%, 69,000), Women 18-49 (+155%, 56,000), Adults 18-49 (+153%, 91,000), Persons 2+ (+218%, 267,000) and Households (+197%, 187,000).

· In Total Day (Monday-Sunday, 6 a.m.-6 a.m.), The Hub has demonstrated year-to-year gains for 34 consecutive weeks among Kids 2-11, Persons 2+ and Households.

Week of 8/20/12 Programming Highlights (All times ET)

· The Hub's "Dog Days Of Summer" event (Monday-Friday, 8-10 p.m. and Saturday, 9 a.m.-1 p.m.), earned year-to-year delivery gains among Kids 2-11 (+213%, 141,000), Kids 6-11 (+291%, 86,000), Women 18-49 (+146%, 59,000), Adults 18-49 (+87%, 86,000), Persons 2+ (+160%, 294,000) and Households (+141%, 190,000).

· "Pound Puppies" (Saturday, 9:30 a.m.) was the series' best-ever telecast with Kids 6-11 (156,000), tying for the best-ever series telecast with Kids 2-11 (236,000).

· Sunday's "Scooby-Doo 2: Monsters Unleashed" (5-7 p.m.) was The Hub's best movie airing ever among Kids 2-11 (317,000), Kids 6-11 (218,000), Persons 2+ (625,000) and Households (372,000).

· A new episode of "Pound Puppies" (Saturday, 10:30 a.m.) earned year-to-year delivery gains among Kids 2-11 (+120%, 220,000), Kids 6-11 (+287%, 120,000), Women 18-49 (+33%, 28,000), Persons 2+ (+71%, 277,000) and Households (+43%, 152,000).

· A new episode of "Kaijudo: Rise of the Duel Masters" (Saturday, 2 p.m.) earned year-to-year delivery gains among Kids 2-11 (+336%, 48,000), Kids 6-11 (+178%, 25,000), Persons 2+ (+91%, 90,000) and Households (+29%, 58,000).

Summer 2012 (All times ET)

· For the summer season (June-August), The Hub generated consecutive growth each month among Kids 2-11 (June, 51,000; July, 55,000; August, 63,000), Kids 6-11 (June, 26,000; July; 29,000; August, 34,000), Persons 2+ (June, 113,000; July; 120,000; August, 141,000) and Households (June, 78,000; July; 82,000; August, 97,000) in Total Day.

· In Total Day, The Hub's summer schedule earned year-to-year delivery gains among Kids 2-11 (+60%, 56,000), Kids 6-11 (+38%, 29,000), Women 18-49 (+53%, 23,000), Adults 18-49 (+43%, 43,000), Persons 2+ (+53%, 124,000) and Households (+52%, 85,000).

· In Prime (Monday - Sunday, 8-11 p.m.), The Hub's summer schedule earned year-to-year delivery gains among Kids 2-11 (+40%, 49,000), Kids 6-11 (+29%, 31,000), Women 18-49 (+38%, 33,000), Adults 18-49 (+42%, 61,000), Persons 2+ (+47%, 157,000) and Households (+51%, 110,000).

(Source: Nielsen; program based dayparts; most current; 5/28/12-8/26/12 vs. 5/30/11-8/28/11; 7/30/12-8/26/12 vs. 8/1/11-8/28/11; 8/20/12-8/26/12 vs. 8/22/11-8/28/11; growth by delivery)

About The Hub

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in more than 64 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork





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· KAIJUDO (HUB)





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