or


[08/29/12 - 03:30 PM]
The Weather Channel is #1-Rated Cable Network Tuesday Morning, Aug. 28
The Weather Channel spins the numbers for Tuesday, August 28.

[via press release from The Weather Channel]

The Weather Channel is #1-Rated Cable Network Tuesday Morning, Aug. 28

Consumers Turn to The Leading Weather Authority on All Screens for Hurricane Isaac Coverage

ATLANTA (August 29, 2012) - The Weather Channel (TWC) was the #1 rated cable network among P25-54 on Tuesday morning, Aug. 28 (6a-9a), outperforming Disney, TNT, USA and FOXNC. In addition, Tuesday prime time (8-11pm) had a larger audience than CNN, MSNBC and HLN combined. It is clear from yesterday's ratings that viewers rely on TWC in times of severe weather.**

Both TWC's network viewership and digital usage has seen significant increases during severe weather event coverage of Tropical Storm/Hurricane Isaac.

Network Metrics:

TWC was the #1 rated cable network among P25-54 on Tuesday morning (6a-9a), outperforming Disney, TNT, USA and FOXNC.

During Tuesday prime time (8-11pm), TWC had a larger audience than CNN, MSNBC and HLN combined with a 843.

Isaac's approach and landfall on Tuesday brought a total day average of 464 among P25-54, beating Sunday's performance on the network (386).

TWC's top quarter hour on Tuesday was at 9:30 pm, with a delivery of 941.

Digital Metrics:

Engagement within weather.com's news section has hit a record for PVs/UV at 9.3.

weather.com's Isaac slideshow has captured more than 9MM PVs and still climbing.

For a sixth day in a row, video streams on weather.com were more than 5MM, with streams yesterday (8/28) topping 10.4MM, and today (8/29) already more than 7MM streams.

The live stream of our network coverage on weather.com started Tuesday night as Isaac was making landfall and is at 300K streams to date.

Overall traffic to weather.com continues to be strong with Tuesday's PVS at 64MM (w/refresh) and the site is pacing to top that today.

iPhone continues to be well trafficked with 32MM PVs - up 9% from past 30 day average.

iPhone app downloads are up 50%.

iPad did 7.5MM PVs (+11%) and Android delivered 18MM PVs (+3%) - both increased over the past 30 days.

Mobile video on apps continues to be a strong performer with iPhone up 217% and Android up 197%.

CONTINUED COVERAGE:

Network:

The Weather Channel continues our around-the-clock coverage on the network and will be 24/7 through Friday at 11 p.m. We will begin tomorrow morning, Thursday,Aug. 30, with another extended "Wake Up with Al" from 5 - 7 a.m., with Al Roker and Stephanie Abrams in New Orleans. Jim Cantore and Reynolds Wolf remain in New Orleans, and Paul Goodloe and Eric Fisher continue coverage in Gulfport, MS. Mike Seidel has relocated and will report from the Baton Rouge, LA area and will cover the storm as it moves north. We will continue to utilize NBC correspondents from locations across the Gulf Coast.

weather.com's Hurricane Central: Available at www.weather.com/hurricane, this is a one-stop shop for the most up-to-date news and information on current tropical systems, hurricane preparedness tips, and historical data on past storms.

Mobile: Access the latest updates and severe weather alerts on The Weather Channel apps across smartphone and tablet devices. All mobile users will have access to severe coverage, Hurricane Central, The Weather Channel Social and more via weather.com on mobile browsers. Sign up to receive free email or text message alerts for a local area from www.weather.com/alerts.

Social Media: See who among your Facebook friends and family may be affected by Isaac at www.weather.com/myfriendsweather and follow the latest updates on #Isaac @twc_hurricane.

**Please note that ratings reporting has been impacted in the affected markets, and no local ratings were available for the New Orleans DMA for Tuesday.





  [august 2012]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[07/01/22 - 06:50 AM]
ESPN's Second Quarter Up 22% in Prime Time, Best Since 2014
For the overall audience (P2+), ESPN was up 4% to an average of 612,000, a high-water mark for the network since 2016.

[06/29/22 - 12:20 PM]
Hallmark Channel Claims #1 Most-Watched Network During Weekend Total Day and Weekend Primetime for the Month of June
The June 25 premiere of "Two Tickets to Paradise" starring Ashley Williams and Ryan Paevey delivered especially strong results with 2.2 million total viewers and 235,000 women 25-54.

[06/29/22 - 10:35 AM]
"BET Awards": Culture's Biggest Night Claims #1 Spot as Best Performing Cable Award Show
The event premiered Sunday, June 26, and drew 3.2 million total viewers, as it was simulcast live across 10 Paramount Global networks.

[06/28/22 - 05:05 PM]
"Money Heist: Korea - Joint Economic Area" Pockets Global Top Spot
In the new Top 10 list released today, which covers global audiences from June 20 - June 26, "Money Heist: Korea - Joint Economic Area" debuted at #1 with 33.7M hours viewed.

[06/28/22 - 02:18 PM]
Netflix Top 10 Week of June 20: "The Umbrella Academy" Is This Week's Most Viewed Title, "The Man from Toronto" Is the #1 Film
Ahead of the Volume 2 premiere, "Stranger Things 4" came in second with 76.91M hours viewed, while Seasons 1 to 3 held steady on the list with 29.21M hours viewed, 31.19M hours viewed and 32.23M hours viewed, respectively.

[06/28/22 - 10:44 AM]
ABC Ties as Week's No. 1 Entertainment Network in Adults 18-49
ABC jumped week to week by 16% in Total Viewers (2.9 million vs. 2.5 million) and by 33% with Adults 18-49 (0.4/4 vs. 0.3/3) to deliver its strongest performance so far this summer.

[06/28/22 - 10:02 AM]
"No Demo Reno" Season Two Premieres with Solid Ratings for HGTV
Attracting more than 3.2 million total viewers, the season premiere delivered a .62 L3 rating among upscale P25-54 and a .88 among upscale W25-54.

[06/27/22 - 06:36 AM]
Viewership for "2022 NBA Draft Presented by State Farm" Up 33% From Last Year
The first round across ABC and ESPN averaged nearly four million viewers (3,988,000), up 32 percent from last year's NBA Draft first round, which also aired on ABC and ESPN.

[06/23/22 - 06:00 AM]
"Chrissy's Court" Season 2 Reigns Supreme as the Most Watched Unscripted Roku Original Premiere of All Time
In addition to the strong opening weekend results, Roku also announced that the popular series will exclusively return to The Roku Channel for a third season on Friday, October 21.

[06/21/22 - 12:13 PM]
Netflix Top 10 Week of June 13: "Hustle" Remains the English Films Champ, "Squid Game" Re-Enters the Non-English TV List
After four weeks, "Stranger Things 4" remained in the top spot on the English TV List with 102.26M hours viewed and appeared in the Top 10 in 93 countries.

[06/21/22 - 10:33 AM]
NBC Sports Delivers Most-Watched Final Round for East Coast U.S. Open Since 2013
Viewership of Sunday's final round peaked at 9.2 million viewers from 6:30-6:45 p.m. ET on NBC.

[06/21/22 - 10:00 AM]
"Windy City Rehab" Delivers Big Ratings for HGTV and Scores New Season Order
HGTV has ordered a new eight-episode season, just as the series wrapped a successful nine-episode run on June 16.

[06/17/22 - 02:13 PM]
Viewership for 2022 NBA Finals on ABC Finishes Up 22 Percent from Last Year
The Golden State Warriors victory in Game 6 generated an average of nearly 14 million viewers (13,992,000), up 10 percent from last year's Game 6.

[06/16/22 - 02:14 PM]
ABC's "Jimmy Kimmel Live!" Scores Best Performance Since September 2020 in Adults 18-49
The series also delivered the strongest weekly performance for any late-night talk show on any network since November 2021 among Adults 18-49 (443,000).

[06/15/22 - 06:31 AM]
2022 Scripps National Spelling Bee Programming Seen by 7.5 Million Viewers, Including Most-Watched Finals Since 2015
The live finals broadcast on ION, Bounce, Laff and TrueReal combined to reach 3.7 million viewers, while the semifinals on June 1 reached 3.1 million viewers - the highest audience ever for the semis.