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[09/21/12 - 08:46 AM]
ABC's "Wipeout" Spikes to a 5-Week High in its Season Finale
ABC spins the numbers for Thursday, September 20.

[via press release from ABC]

ABC's "Wipeout" Spikes to a 5-Week High in its Season Finale

Early info on ABC's Thursday night, ahead of the regular press release.

Spiking week to week in viewers (+26%) and young adults (+27%) against stiff competition from The X Factor and NBC's season premiere, in its season finale ABC's Wipeout drew its biggest audience in a month and equaled a 5-week high in the hour with Adults 18-49 - since 8/23/12 and 8/16/12, respectively.

· Jumping by 25% from its first half-hour to its second half-hour in Adults 18-49, Wipeout beat out NBC's sophomore season premiere of Up All Night by 15% from 8:30-9pm. In addition, the ABC unscripted series finished as the #2 broadcast program in its hour with Teens 12-17 and Kids 2-11, behind only The X Factor.

Quick Take for Thursday, September 20, 2012 (Fast Affiliate Live + Same Day Ratings)

Shooting Up by Double Digits Week to Week in its Season Closer, ABC's "Wipeout" Finishes with its Biggest Audience in a Month and at a 5-Week High in Adults 18-49

Jumping Up 25% from its First Half-Hour to its Second Half-Hour in Adults 18-49, "Wipeout" Beats Out NBC's Season Premiere of "Up All Night" by 15% at 8:30pm

"Wipeout" (8:00-9:00 p.m.)

Spiking week to week in viewers (+26%) and young adults (+27%) against stiff competition from Fox's "The X Factor" and NBC's season premiere, in its season finale ABC's "Wipeout" drew its biggest audience (4.4 million) in a month and equaled a 5-week high in the hour with Adults 18-49 (1.4/4) - since 8/23/12 and 8/16/12, respectively.

· Jumping by 25% from its first half-hour to its second half-hour in Adults 18-49, "Wipeout" beat out NBC's sophomore season premiere of "Up All Night" by 15% (1.5/4 vs. 1.3/4) from 8:30-9:00 p.m. In addition, the broad-appealing ABC unscripted series finished as the No. 2 broadcast program in its slot with Teens 12-17 (0.8/3-tie) and Kids 2-11 (1.2/4), behind only "The X Factor."

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 45% currently, from 42% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 09/20/12.





  [september 2012]  
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· UP ALL NIGHT (NBC)
· WIPEOUT (ABC)
· X FACTOR, THE (FOX)





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