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[10/09/12 - 02:44 PM]
ABC Family's "Switched at Birth" Hits Season High in Women 18-34; Is Monday's #1 Scripted Cable Telecast Across Target Females
ABC Family spins the numbers for Monday, October 8.

[via press release from ABC Family]

Ratings Highlights for Monday, October 8, 2012 Final National Ratings

ABC Family's "Switched at Birth" Hits Season Highs in Women 18-34; Is Monday's #1 Scripted Cable TV Telecast in Women 18-34, Women 18-49 and Females 12-34

"Switched at Birth" (8:00-9:00 p.m.)

Monday's all-new "Switched at Birth" rose to a season high in Women 18-34 (492,000/1.5 rating), and posted double-digit percent increases over last week's outing in target demos, including by 14% in Adults 18-34 (546,000 vs. 481,000), by 13% in Adults 18-49 (867,000 vs. 767,000), by 16% in Women 18-49 (725,000 vs. 625,000), by 16% in Viewers 12-34 (814,000 vs. 701,000) and by 26% in Females 12-34 (746,000 vs. 591,000).

· Against all Monday cable TV telecasts, "Switched at Birth" stood as the #1 scripted cable TV telecast in Women 18-34, Women 18-49 and Females 12-34.

· In its Monday 8pm time period, "Switched at Birth" was the #1 cable TV telecast in Females 12-34, and the #1 scripted cable TV telecast in Adults 18-34, Women 18-34 and Women 18-49.

Source: NTI, 10/08/12, Live + Same Day.





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