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[10/22/12 - 08:19 AM]
In Metered-Market Results, "Sunday Night Football" Is Up 43% Versus Same Night Last Year
NBC spins the numbers for Sunday, October 21.

[via press release from NBC]

Sunday Results:

* Currently available fast-affiliate ratings are not time zone-adjusted and typically understate live NFL telecasts. Despite that, NBC is currently #1 for the night among ABC, CBS, NBC and Fox in adults 18-49, adults 18-34, adults 25-54 and other key demos.

* In time zone-adjusted metered-market results, the Pittsburgh Steelers-Cincinnati Bengals game was a dominant #1 in its time period with an 11.7 rating, 18 share in metered-market households from 8:30-11:30 p.m. ET, up 43 percent versus the year-ago week-seven game (8.2/13 for Colts-Saints). It's the highest rated week-seven NBC "Sunday Night Football" game that faced a Major League Baseball League Championship Series telecast and the second-highest week-seven "SNF" game overall.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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