or


[10/23/12 - 10:23 AM]
Strong Performances of Original Series and Movies Continue The Hub TV Network's Audience Growth Momentum
The Hub spins the numbers for the week of October 15-21.

[via press release from The Hub]

STRONG PERFORMANCES OF ORIGINAL SERIES AND MOVIES CONTINUE THE HUB TV NETWORK'S AUDIENCE GROWTH MOMENTUM

Network Demonstrates Success in Delivering Family Audiences, Posting Best-Ever Weekly Performance Among Adult Family Members

LOS ANGELES - The Hub TV Network continued its audience growth trajectory among its key target kids and adult demographics for the week of October 15-21, and delivered the network's best-ever performance in Total Day among Women 18-49 and Adults 18-49. The record adult audiences are a significant demonstration of success for the network in meeting its goal of being a destination for kids and their families.

For the week, The Hub led all kid cable networks in co-viewing among Kids 2-11 watching with Adults 18-49.

Overall, the strong week was paced by the continued solid performances of The Hub's original series "Family Game Night," "Transformers Prime," "R.L. Stine's The Haunting Hour: The Series," "Care Bears: Welcome to Care-a-Lot," and "Kaijudo: Rise of the Duel Masters."

The Hub also scored with its lineup of popular family movies with broad appeal. In particular, the network delivered outstanding strength among Kids 2-11 with its presentations of the feature films Alvin and The Chipmunks Meet The Wolfman (330,000), Alvin and The Chipmunks Meet Frankenstein (326,000) and The Sandlot (200,000).

Week of 10/15/12

Weekly Highlights:

Daypart Performance (All times ET)

· In Total Day (Monday - Sunday, 6 a.m. - 6 a.m.), The Hub has demonstrated year-to-year gains among Kids 2-11, Persons 2+ and Households for 42 consecutive weeks, among Women 18-49 for 16 consecutive weeks and among Adults 18-49 for 15 consecutive weeks.

· In Total Day (Monday - Sunday, 6 a.m. - 6 a.m.), this was The Hub's best week ever among Women 18-49 (36,000) and Adults 18-49 (65,000). In addition, it was The Hub's best weekend ever among Women 18-49 (50,000) and Persons 2+ (262,000).

· In Total Day, The Hub earned year-to-year delivery gains among Kids 2-11 (+23%, 58,000), Kids 6-11 (+43%, 30,000), Women 18-49 (+50%, 36,000), Adults 18-49 (+44%, 65,000), Persons 2+ (+34%, 160,000) and Households (+39%, 111,000).

· In Prime (Monday - Sunday, 8 - 11 p.m.), The Hub earned year-to-year delivery gains among Kids 2-11 (+46%, 60,000), Kids 6-11 (+67%, 40,000), Women 18-49 (+71%, 53,000), Adults 18-49 (+75%, 96,000), Persons 2+ (+74%, 228,000) and Households (+76%, 158,000).

Program Performance

· A new episode of "Family Game Night" (Sunday, 7 p.m.) earned year-to-year delivery gains among Kids 2-11 (+327%, 188,000), Kids 6-11 (+281%, 122,000), Women 18-49 (+475%, 69,000), Adults 18-49 (+250%, 91,000), Persons 2+ (+355%, 391,000) and Households (+297%, 242,000).

· A new episode of "R.L. Stine's The Haunting Hour: The Series" (Saturday, 6 p.m.) earned year-to-year delivery gains among Kids 2-11 (+452%, 171,000), Kids 6-11 (+669%, 123,000), Women 18-49 (+308%, 53,000), Adults 18-49 (+200%, 105,000), Persons 2+ (+158%, 336,000) and Households (+217%, 209,000).

· A new episode of "Transformers Prime" (Friday, 7 p.m.) earned year-to-year delivery gains among Kids 2-11 (+18%, 104,000), Kids 6-11 (+4%, 58,000), Women 18-49 (+261%, 83,000), Adults 18-49 (+234%, 177,000), Persons 2+ (+95%, 319,000) and Households (+82%, 220,000).

· A new episode of "Care Bears: Welcome to Care-a-Lot" (Saturday, 8 a.m.) earned year-to-year delivery gains among Kids 2-11 (+89%, 87,000), Kids 6-11 (+321%, 59,000), Women 18-49 (+43%, 30,000), Adults 18-49 (+1%, 72,000), Persons 2+ (+33%, 196,000) and Households (+131%, 155,000).

· A new episode of "Kaijudo: Rise of the Duel Masters" (Saturday, 2 p.m.) earned year-to-year delivery gains among Kids 2-11 (+85%, 48,000), Kids 6-11 (+110%, 21,000), Women 18-49 (+667%, 23,000), Adults 18-49 (+1400%, 60,000), Persons 2+ (+300%, 132,000) and Households (+340%, 110,000).

· "Dan Vs." (Saturday, 4:30 p.m.) earned year-to-year delivery gains among Kids 2-11 (+5%, 114,000), Women 18-49 (+9%, 24,000) and Adults 18-49 (+20%, 71,000).

· "The Aquabats! Super Show!" (Saturday, 12 p.m.) earned year-to-year delivery gains among Kids 2-11 (+54%, 106,000), Kids 6-11 (+100%, 48,000), Women 18-49 (+12%, 28,000), Adults 18-49 (+5%, 43,000), Persons 2+ (+77%, 197,000) and Households (+82%, 138,000).

· Sunday's "Alvin and The Chipmunks Meet The Wolfman" movie (3 - 5 p.m.) earned year-to-year delivery gains among Kids 2-11 (+131%, 330,000), Kids 6-11 (+112%, 165,000), Women 18-49 (+309%, 131,000), Adults 18-49 (+284%, 219,000), Persons 2+ (+192%, 692,000) and Households (+138%, 372,000).

· Sunday's "Alvin and The Chipmunks Meet Frankenstein" movie (5 - 7 p.m.) earned year-to-year delivery gains among Kids 2-11 (+165%, 326,000), Kids 6-11 (+177%, 172,000), Women 18-49 (+163%, 129,000), Adults 18-49 (+118%, 170,000), Persons 2+ (+122%, 632,000) and Households (+102%, 370,000).

· Saturday's "The Sandlot" movie (7 - 9:30 p.m.) earned year-to-year delivery gains among Kids 2-11 (+335%, 200,000), Kids 6-11 (+505%, 133,000), Women 18-49 (+222%, 58,000), Adults 18-49 (+265%, 124,000), Persons 2+ (+284%, 399,000) and Households (+252%, 236,000).

(Source: The Nielsen Company, program based dayparts, most current, 10/15/12-10/21/12 vs. 10/17/11-10/23/11, growth by delivery)

About The Hub TV Network

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in more than 70 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork





  [october 2012]  
S
M
T
W
T
F
S
 


· DAN VS (HUB)
· FAMILY GAME NIGHT (HUB)
· KAIJUDO (HUB)
· RL STINE'S THE HAUNTING HOUR: THE SERIES (DFC)
· TRANSFORMERS: PRIME (HUB)





most recent ratings | view all posts
[07/05/20 - 08:18 AM]
Saturday's Broadcast Ratings: NBC Tops Holiday with "Macy's 4th of July Fireworks Spectacular"
The network's annual telecast leads the evening in all categories.

[07/04/20 - 08:47 AM]
Friday's Broadcast Ratings: ABC, FOX & NBC Split Demo Crown
Meanwhile, CBS is the most-watched network last night.

[07/03/20 - 08:11 AM]
Thursday's Broadcast Ratings: Repeats Put ABC, CBS on Top
The Eye wins the night in total viewers while both networks share the adults 18-49 crown.

[07/02/20 - 08:38 AM]
Wednesday's Broadcast Ratings: NBC Repeats Top Viewers; Share Demo Crown
CBS and FOX split the adults 18-49 honors with the network last night.

[07/01/20 - 08:30 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Once Again Puts NBC on Top
The network coasts to another victory in total viewers and adults 18-49.

[06/30/20 - 08:15 AM]
Monday's Broadcast Ratings: "The Wall" Tops Viewers, Demos for NBC
The Peacock network's originals hold off the competition last night.

[06/29/20 - 02:57 PM]
"Greenleaf" Fifth and Final Season Premiere on OWN Delivers 1.9 Million Viewers and Ranks as #1 Cable Telecast for Women 25-54
OWN further spins the numbers for Tuesday, June 23.

[06/29/20 - 08:12 AM]
Sunday's Broadcast Ratings: ABC Stays on Top with Originals
"Celebrity Family Feud" helps the Alphabet lead the night in both total viewers and adults 18-49.

[06/28/20 - 09:32 AM]
Saturday's Broadcast Ratings: ABC Tops Modest Night in Demos
A repeat of "Shark Tank" leads the night in adults 18-49 while a second run "48 Hours" on CBS is the most-watched program overall.

[06/27/20 - 08:51 AM]
Friday's Broadcast Ratings: ABC, FOX Share Adults 18-49 Crown
The Alphabet however leads the evening among total viewers.

[06/26/20 - 01:23 PM]
"Yellowstone" Season Three Returns with 9.3 Million Total Viewers
Paramount Network further spins the numbers for Sunday, June 21.

[06/26/20 - 08:11 AM]
Thursday's Broadcast Ratings: ABC Originals Remain on Top
"Holey Moley" and "Don't" once again spark a victory for the Alphabet.

[06/25/20 - 08:12 AM]
Wednesday's Broadcast Ratings: NBC Tops Viewers; Shares Demo Crown with FOX
A new "Ultimate Tag" helps FOX lead the night among adults 18-49.

[06/24/20 - 08:13 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Stays on Top for NBC
The network once again leads the evening in total viewers and adults 18-49.

[06/23/20 - 08:12 AM]
Monday's Broadcast Ratings: Originals Keep NBC in Front
The Peacock network remains the top draw in total viewers and adults 18-49.