Ratings Highlights Oct. 29 - Nov. 4, 2012 - Final National Ratings
Disney Channel's Record Streak as TV's #1 Total Day Network
Reaches 73 Consecutive Weeks in Kids 6-11 and Tweens 9-14
~Home to TV's Top 8 Telecasts in Kids 6-11, Led by Friday's Original
"Jessie" and Sunday's All-New "Dog With A Blog," "Austin & Ally,"
"Shake It Up" and "Good Luck Charlie"
Disney Channel: Total Day and Prime Highlights
For the week of October 29, 2012, Disney Channel once again emerged as the TV destination for kids and Tweens, extending its record-streak as the #1 Total Day TV network to 73 consecutive weeks in Kids 6-11 (569,000/2.4 rating) and Tweens 9-14 (484,000/2.0 rating), surpassing Nickelodeon by double digits for a respective 52nd (+32%, vs. 430,000) and 54th (+55%, vs. 313,000) consecutive week.
In Prime, Disney Channel reigned supreme yet again, ranking as the #1 cable TV network for the 389th straight week in Kids 6-11 (968,000/4.1 rating - nearly 7 1/2 years), and was #1 for the 124th week in a row in Tweens 9-14 (838,000/3.5 rating - more than 2 years).
· Disney Channel delivered the week's Top 8 TV Telecasts in Kids 6-11:
· Disney Channel held the week's Top 2 TV Telecasts in Tweens 9-14, and 8 of the Top 9 overall:
[Source: NTI, U.S. ratings. Week of 10/29/12-11/4/12: Live + Same Day.
Ratings Highlights Disney Junior of Disney Channel
Final National Ratings - Oct. 29 - Nov. 4, 2012
Disney Junior's "Jake and the Never Land Pirates" and "Doc McStuffins"
Rank as the Week's Top 2 Cable TV Series in Boys 2-5;
Place Among Top 3 Preschool Series in Kids 2-5
~Owns Top 3 Preschool Cable TV Series with Moms for 5th Straight Week with
"Doc McStuffins," "Jake and the Never Land Pirates" and "Mickey Mouse Clubhouse"
For the week of October 29, 2012, Disney Channel's daily programming block for kids age 2-7 and their caregivers, Disney Junior, owned the week's Top 2 cable TV series in Boys 2-5 with "Jake and the Never Land Pirates" and "Doc McStuffins," and held the Top 3 preschool cable TV series among Moms for the 5th consecutive week with "Doc McStuffins," "Jake and the Never Land Pirates" and "Mickey Mouse Clubhouse."
· Disney Junior block delivered the week's Top 2 cable TV series in Boys 2-5:
· Disney Junior block owned the week's Top 2 preschool cable TV series in Women 18-49:
Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior's series blend Disney's unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior launched in February 2011 with a daily programming block on Disney Channel. In its first year, Disney Junior posted the network's biggest yearly audience in the daypart in Total Viewers, Kids 2-5, Boys 2-5 and Women 18-49,
increasing by double-digit margins among preschooler demographics over year-ago levels. On March 23, 2012 Disney Junior added a cable and satellite channel in the U.S. Disney Junior India launched in October 2012, bringing the total number of channels to 32 worldwide.
Source: NMR, U.S. ratings, 10/29/12 - 11/4/12, and as dated. Moms=Women 18-49.