Ratings Report, Week of December 24, 2012
(National Live + Same Day Program Ratings)
"Katie" Finishes as TV's No. 1 Freshman Syndie Talker for 16 Consecutive Weeks
Gaining Audience for the 4th Week Running, "Katie" Scores a
6-Week High in Viewers to Deliver its 2nd-Most-Watched Week Ever
Season to Date, "Katie" Ranks Among the Top Tier of All Syndicated Talk Shows
"Katie" National Ratings - Week 16
Based on National ratings for the week of December 24, 2012, "Katie" continued to lead all freshman syndicated talk shows, outpacing runner-up "Steve Harvey" by wide margins in Households (+38% - 1.8 rating vs. 1.3 rating), Total Viewers (+37% - 2.583 million vs. 1.884 million) and Women 25-54 (+25% - 1.0 rating vs. 0.8 rating).
· "Katie" finished as the No. 1 new talk show for the 16th time in as many weeks among Homes and Total Viewers. On average, "Katie" is trending as TV's strongest new syndicated talk show in 3 years - since "Dr. Oz" in 2009.
· Growing its overall audience for the 4th week running (+8% - 2.583 million vs. 2.395 million), "Katie" pulled in its largest Total Viewer count in 6 weeks (since w/o 11/12/12) to deliver its 2nd-most-watched week ever.
· Of the 18 syndicated talk shows on the market this season, freshman "Katie" stands among the top-tier across all key measures: Households (No. 6 - 1.9 rating), Total Viewers (No. 6 - 2.469 million) and Women 25-54 (No. 6 - 1.0 rating).
"Katie" is executive-produced by Katie Couric and Michael Morrison and is distributed by Disney-ABC Domestic Television. Co-executive producers are Kathy Samuels and Michael Bass and the program is directed by Joseph Terry.
Source: The Nielsen Company, National Live + Same Day Program Ratings, week of 12/24/12. Season to date rankings based on National Most Current Program Ratings 9/10/12-12/30/12.