[07/05/13 - 08:48 AM]
"Macy's 4th of July Fireworks Spectacular" Delivers Its Largest Audience in 13 Years from 9-10 p.m. ET
NBC spins the numbers for Thursday, July 4.

[via press release from NBC]

Thursday Results:

NBC is #1 for the night on ABC, CBS, NBC and Fox in 18-49 and total viewers, with the #1 and #2 shows of the night, the 8-10 p.m. ET "Macy's 4th of July Fireworks Spectacular" and the 10-11 p.m. recap special.

· From 8-10 p.m. ET, "Macy's 4th of July Fireworks(R) Spectacular" (1.5/7 in 18-49, 7.1 million viewers overall) rocketed to the night's #1 results in 18-49 and total viewers and won the time period among ABC, CBS, NBC and Fox in every ratings category. This year's 8-10 p.m. coverage is currently running within 0.3 of a point of last year's 1.8 in 18-49 for a 9-10 p.m. telecast and within 1.0 million persons of last year's 8.116 million overall viewership.

· Comparing this year's second hour from 9-10 p.m. ET to last year's 9-10 telecast, the 2013 special is currently up 6% in 18-49 rating (with a 1.9 vs. a 1.8) and up 9% in total viewers (8.835 million vs. 8.116 million).

· Pending updates, the 8.835 million from 9-10 p.m. ET is the biggest "Macy's" audience in that hour in 13 years, since 8.847 million in 2000, the first year NBC televised the "Macy's 4th of July Fireworks Spectacular." .

· From its first half-hour to its fourth, the Macy's 8-10 p.m. ET telecast grew by 167% (to a 2.4 rating from a 0.9). In total viewers, the growth was 109% or 5.6 million persons (10.8 million vs. 5.2 million).

· The annual special, hosted by Nick Cannon of "America's Got Talent," featured performances by Mariah Carey, Tim McGraw, Taylor Swift, Cher, Pitbull and Selena Gomez.

· From 10-11 p.m. ET, a recap telecast of "Macy's 4th of July Fireworks(R) Spectacular" (1.3/6 in 18-49, 5.5 million viewers overall) ranked #1 among ABC, CBS and NBC in adults 18-49, total viewers and all other key demographics. The 10 p.m. "Macy's" encore trails only the 8-10 p.m. original among the night's primetime telecasts on ABC, CBS, NBC and Fox in 18-49 and total viewers.

· Pending updates, the 10 p.m. recap is up versus last year's encore by 8% in 18-49 rating (with a 1.3 vs. a 1.2) and 13% in total viewers (5.488 million vs. 4.876 million).

· In the 10:30 lead-in to local news, the "Macy's 4th of July Fireworks(R) Spectacular" recap delivered a 70 percent margin of victory among ABC, CBS and NBC in the key news demo of adults 25-54 (with a 1.7 rating vs. a 1.0 for CBS's second-place "Elementary" encore). The "Macy's" recap led the 10:30 half-hour among ABC, CBS and NBC in all other key demos.

· NBC is #1 for the night among ABC, CBS, NBC, Fox and CW in adults 18-49, total viewers and all other key categories.

· Note that some local-market 4th of July preemptions on all networks were included in these preliminary fast-affiliate ratings but will be excluded from official national ratings.

In Late-Night Metered Markets Thursday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.2/6 with an encore telecast; CBS's "Late Show with David Letterman," 1.7/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.8/5 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.7/4 with an encore; "Late Show," 0.3/2 with an encore; and "Jimmy Kimmel Live," 0.6/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.1/4 in metered-market households with an encore) beat CBS's "Late Late Show with Craig Ferguson" (0.9/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.4/2 in 18-49 with an encore) topped "Late Late Show" (0.3/2 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

  [july 2013]  


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