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[03/12/14 - 08:31 AM]
ABC's "SHIELD," "Trophy Wife" and "Mind Games" Grow; "The Goldbergs" Beats Fox's "New Girl" by 15% in Adults 18-49
ABC spins the numbers for Tuesday, March 11.

[via press release from ABC]

ABC's SHIELD Grows/Goldbergs Beats New Girl in AD18-49/Trophy Wife Outdraws Brooklyn 9-9/Mind Games is Up 50%

Marvel's Agents of S.H.I.E.L.D. (8-9pm - 5.8 million and 2.0/7 in AD18-49):

During the 8 o'clock hour, ABC's Marvel's Agents of S.H.I.E.L.D. grew week to week in Total Viewers (+5%) and Adults 18-49 (+11%), while spiking 25% in Adults 18-34. In its time slot, the new ABC drama more than doubled the delivery of Fox's Glee (2.3 million and 0.9/3) in Total Viewers (+152%) and Adults 18-49 (+122%). In addition, S.H.I.E.L.D. tied The Voice for the lead in the hour with Men 18-34 and finished as the #1 scripted series in its slot for its 15th-consecutive original telecast with young men.

· S.H.I.E.L.D. continued to improve the hour year to year, up by 25% in Adults 18-49 over the year-ago night with original programming. Season to date in the key young adult sales demo, the freshman series has boosted its time period by 60% for ABC.

The Goldbergs (9-9:30pm - 4.3 million and 1.5/5 in AD18-49):

In the 9pm half-hour, ABC freshman The Goldbergs continued to outdraw Fox's New Girl (2.4 million and 1.3/4), leading by 1.9 million viewers and by 15% in Adults 18-49. The Goldbergs boosted its half-hour for ABC over the same night last year with original programming by 23% in Total Viewers and by 25% in Adults 18-49. The show held steady week to week in Adults 18-49 and gained 2% in Total Viewers.

Trophy Wife (9:30-10pm - 2.9 million and 0.9/3 in AD18-49):

In the 9:30pm half-hour, ABC's Trophy Wife was up by double digits week to week in Total Viewers (+12%) and Adults 18-49 (+13%). The ABC freshman comedy outdrew Fox's freshman Brooklyn Nine-Nine by its biggest margin yet of 16% in Total Viewers (2.9 million vs. 2.5 million).

Mind Games (10-11pm - 2.5 million and 0.9/3 in AD18-49):

In the 10pm hour, ABC's Mind Games was the biggest week-to-week gainer among the broadcast nets, growing 50% in Adults 18-49 from the prior Tuesday.

Quick Take for Tuesday, March 11, 2014 (Fast Affiliate Live + Same Day Ratings)

"S.H.I.E.L.D." is Up 5% in Viewers, 11% in Adults 18-49 and 25% in Adults 18-34

At 9pm, ABC's "The Goldbergs" Beats Fox's "New Girl" by 15% in Adults 18-49

"Trophy Wife" Grows by Double Digits Week to Week in Viewers and Young Adults

"Mind Games" Improves 50% in Adults 18-49 to Rank as Tuesday's Biggest Gainer

"Marvel's Agents of S.H.I.E.L.D." (8:00-9:00 p.m. - 5.8 million and 2.0/7 in AD18-49):

During the 8 o'clock hour, ABC's "Marvel's Agents of S.H.I.E.L.D." grew week to week in Total Viewers (+5%) and Adults 18-49 (+11%), while spiking 25% in Adults 18-34. In its time slot, the new ABC drama more than doubled the delivery of Fox's "Glee" (2.3 million and 0.9/3) in Total Viewers (+152%) and Adults 18-49 (+122%). In addition, "S.H.I.E.L.D." tied NBC's "The Voice" for the lead in the hour with Men 18-34 and finished as the No. 1 scripted series in its slot for its 15th-consecutive original telecast with young men.

· "S.H.I.E.L.D." continued to improve the hour year to year, up by 25% in Adults 18-49 over the year-ago night with original programming. Season to date in the key young adult sales demo, the freshman series has boosted its time period by 60% for ABC.

"The Goldbergs" (9:00-9:30 p.m. - 4.3 million and 1.5/5 in AD18-49):

In the 9:00 p.m. half-hour, ABC freshman "The Goldbergs" continued to outdraw Fox's "New Girl" (2.4 million and 1.3/4), leading by 1.9 million viewers and by 15% in Adults 18-49. The show gained 2% in Total Viewers week to week and held steady in Adults 18-49.

· "The Goldbergs" boosted its half-hour for ABC over the same night last year with original programming by 23% in Total Viewers and by 25% in Adults 18-49.

"Trophy Wife" (9:30-10:00 p.m. - 2.9 million and 0.9/3 in AD18-49):

In the 9:30 p.m. half-hour, ABC's "Trophy Wife" was up by double digits week to week in Total Viewers (+12%) and Adults 18-49 (+13%). The ABC freshman comedy outdrew Fox's freshman "Brooklyn Nine-Nine" by a best-yet margin of 16% in Total Viewers (2.9 million vs. 2.5 million).

"Mind Games" (10:00-11:00 p.m. - 2.5 million and 0.9/3 in AD18-49):

In the 10:00 p.m. hour, ABC's "Mind Games" was the biggest week-to-week gainer on the broadcast nets, growing 50% in Adults 18-49 from the prior Tuesday.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year- to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 03/11/14.





  [march 2014]  
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· BROOKLYN NINE-NINE (NBC)
· GLEE (FOX)
· GOLDBERGS, THE (ABC)
· MARVEL'S AGENTS OF SHIELD (ABC)
· MIND GAMES (ABC)
· NEW GIRL (FOX)
· TROPHY WIFE (ABC)
· VOICE, THE (NBC)





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