[04/28/14 - 08:53 AM]
"Believe" Is Currently at a Five-Week High in 18-49 - Its Best Rating Since March 23
NBC spins the numbers for Sunday, April 27.

[via press release from NBC]

Sunday Results (NBC carried NBA Playoff basketball in the Portland market):

· "Believe" (1.2/3 in 18-49, 4.9 million viewers overall from 9-10 p.m. ET) is currently at a five-week high in 18-49 (its best rating since March 23, also a 1.2), pending updates, and is up in 18-49 for a second straight week -- this week's 1.2 is up +9% versus a 1.1 a week ago and up +20% versus a 1.0 two weeks ago. In a competitive time period that includes ABC's "Resurrection," Fox's "Cosmos," CBS's "The Good Wife" and HBO's "Game of Thrones," "Believe" is currently matching its top 18-49 rating since the show's regular-slot debut on March 16 earned a 1.5. In total viewers, "Believe" is currently up +9% week to week (to 4.927 million from 4.539 million) to its biggest overall audience in five weeks (since 5.129 million on March 23). L+7 Time-Shifting: The April 6 "Believe" grew in L+7 by 81% or 0.79 of a rating point in 18-49 (to a 1.76 from a 0.97) and by 2.6 million viewers overall (6.8 million vs. 4.2 million).

· "Crisis" (1.0/3 in 18-49, 4.0 million viewers overall from 10-11 p.m. ET) is currently up +11% week to week in 18-49 (to a 1.0 from a 0.9) and up +7% in total viewers (3.974 million vs. 3.726 million), pending updates. In the time slot, "Crisis" is currently running within 0.2 of a rating point of #1 among ABC, CBS and NBC in adults 18-49 (1.0 vs. a 1.2 for ABC and CBS). L+7 Time-Shifting: The April 6 "Crisis" increased in L+7 by 72% or 0.73 of a rating point in 18-49 (to a 1.74 from a 1.01) and by more than 2.3 million viewers overall (6.8 million vs. 4.5 million).

· "Dateline NBC" (1.1/3 in 18-49, 6.1 million viewers overall from 8-9 p.m. ET) is currently up week to week by +38% in adults 18-49 (to a 1.1 from a 0.8), pending updates, to match its top Sunday rating since Jan. 5 (1.3). In total viewers, "Dateline NBC" (6.1 million) is currently at a season high for a Sunday telecast, pending updates. "Dateline" built on its lead-in by +57% in adults 18-49 and 95% or 3.0 million persons in total viewers, to generate NBC's top 18-49 and total-viewer results in the hour since March 16.

· "American Dream Builders" (0.7/2 in 18-49, 3.1 million viewers overall from 7-8 p.m. ET) is currently up week to week by +40% in adults 18-49 (to a 0.7 rating from a 0.5) and +35% in total viewers (3.119 million vs. 2.308 million), pending updates. The 3.1 million in total viewers is currently "American Dream Builders'" biggest overall audience since the show's season premiere (3.6 million from 8-9 p.m. on March 23).

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

  [april 2014]  


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