[10/14/14 - 08:48 AM]
"The Voice" Delivers Its Four Highest Monday 18-49 Ratings Since March 17 Through Its First Four Weeks This Fall
NBC spins the numbers for Monday, October 13.

[via press release from NBC]

Monday Results:

NBC wins the night in 18-49 among the Big 4 by a season-high +35% margin (3.5 vs. 2.6 for #2 CBS), stretching its lead among those networks for a third straight week -- up from a +27% margin last week (3.3 vs. 2.6, based on unrevised Nielsens), +20% two weeks ago (3.6 vs. 3.0) and +6% during premiere week (3.7 vs. 3.5).

· "The Voice" (3.9/11 in 18-49, 13.0 million viewers overall from 8-10 p.m. ET) grew by +8% versus last week's 3.6 in these preliminary fast-nationals ratings and by +3% versus last week's corrected official-national 3.8. In total viewers, "The Voice" is up +3% 12.974 million vs. 12.582 million). Note that last night's 8-9 p.m. ET competition was up by 31% on CBS and 20% on Fox versus the same night last year, with CBS growing thanks to "The Big Bang Theory" (3.8 vs. the year-ago 2.9) and Fox up with "Gotham" (2.4 vs. the year-ago 2.0).

· "The Voice" led the time period among the Big 4 in adults 18-49 and most other key measures, including total-viewer wins over "Dancing With the Stars" (12.5 million) and CBS's 8-10 p.m. lineup (12.6 million), pending updates. "The Voice" delivered its most-watched Monday episode since its season premiere on Sept. 22 (13.2 million).

· Through its first four weeks this fall, "The Voice" has delivered the show's four highest Monday 18-49 ratings since March 17, as well as the show's four biggest Monday overall audiences since March 24.

· "The Blacklist" (2.8/8 in 18-49, 9.8 million viewers overall from 10-11 p.m. ET) ranks as the #1 drama of the night on the Big 4 in 18-49 on a highly competitive evening that includes "Gotham," "Scorpion," "Sleepy Hollow," "Castle" and "NCIS: LA." "The Blacklist" won the hour among ABC, CBS and NBC in virtually all key measures, beating ABC's "Castle" by a +40% margin (2.8 vs. 2.0) and CBS's "NCIS: LA" by +75% (2.8 vs. 1.6).

· "The Blacklist" is up week to week by +8% in adults 18-49 (to a 2.8 rating from a 2.6), to match its high since Sept. 22 when its season premiere earned a 3.5.

· L+3: "The Blacklist" (4.24 rating in adults 18-49, 15.124 million viewers overall) grew by +60% in 18-49 (to a 4.24 from a 2.65) and 5.057 million viewers overall (to 15.124 million from 10.067 million) going from L+SD to L+3. "The Blacklist" was the #1 drama of the night in L+3 adult 18-49 rating and increased its 18-49 growth for a second straight week, to +60% this week from +54% last week from +44% two weeks ago.

· L+7: The Sept. 22 "Blacklist" season premiere set a new L+7 series high in total viewers, growing to 19.334 million viewers in L+7, up 6.782 million persons from its "live plus same day" result of 12.552 million. The show's previous L+7 record was 18.279 million for the series premiere on Sept. 23, 2013. The 6.782 million is a "Blacklist" series record for biggest increase going from L+SD to L+7. The Sept. 22 telecast also set a new L+7 series record in adults 18-49, achieving a 5.52, up 2.06 of a rating point or +60% (5.52 vs. 3.46). The previous "Blacklist" L+7 high in 18-49 was 5.49 on Sept. 23 and Sept. 30, 2013.

Projected "Live Plus Three Day" and "Live Plus Seven Day" Results:

Adult 18-49 Rating
Show... L+SD... L+3... L+7
The Voice... 3.9... 4.7... 4.9
The Blacklist... 2.8... 4.3... 4.7

Persons 2+ (Total Viewers)
Show... L+SD... L+3... L+7
The Voice... 13.0 million... 14.9 million... 15.3 million
The Blacklist... 9.8 million... 14.6 million... 16.0 million

In Late-Night Metered Markets Monday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.8/7; CBS's "Late Show with David Letterman," 2.2/6; and ABC's "Jimmy Kimmel Live," 2.0/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.1/5; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.7/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

  [october 2014]  


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