DISCOVERY CHANNEL GRABS DOUBLE DIGIT VIEWERSHIP AND RATINGS GAINS IN OCTOBER
GOLD RUSH Finishes as October's #1 Unscripted Show in Total Viewers and Key Demos
Powered by strong returning series and breakout new hits, including ALASKA THE LAST FRONTIER, GOLD RUSH, and MISFIT GARAGE, Discovery Channel delivered double digit increases in both Prime Time viewership and ratings in Oct. 2014 vs. Oct. 2013. Additionally, Discovery had five of the Top 10 unscripted series among Persons 25-54 for the month on cable with GOLD RUSH, FAST N' LOUD, MISFIT GARAGE, EDGE OF ALASKA and ALASKA: THE LAST FRONTIER, and the top seven unscripted series among Men for the month.
Discovery Channel was up double digits in Oct. vs. Oct. 2013 in Households (+23%), Total Viewers (+21%), Persons 25-54 (+12%), Men 25-54 (+14%) and Women 25-54 (+12%). Discovery also ranked in cable's Top 10 for the month in Prime Time for Persons 25-54, moving up three positions to #6, Men 25-54, moving up five positions to #4, and for Persons 18-49, moving up four positions to #8, vs. Oct. 2013.
GOLD RUSH was the #1 unscripted series for the month in Total viewers P2+, Persons 25-54, Men 25-54 and Men 18-49, no exclusions, averaging 3.477 million total viewers P2+ for the month. Season Five of the series premiered on Oct. 17 and was the #1 program in all of cable among Total Viewers P2+ and across all key demos with 3.59 million total viewers for the night.
Source: Nielsen, Live+SD, Oct '14: 9/29/14-10/26/14 vs Oct '13: 09/30/13-10/27/13, 8p-11p.
Discovery: OCT 14 vs. OCT 13 Note: Time-period Based (not to be used for DISC historical ranking)
HH: 23% (0.90 v. 0.73)
P 25-54: 12% (0.56 v. 0.50)
M 25-54: 14% (0.75 v. 0.66)
W 25-54: 12% (0.38 v. 0.34)
P 18-49: 5% (0.44 v. 0.42)
M 18-49: 7% (0.58 v. 0.54)
W 18-49: 7% (0.31 v. 0.29)
P 2+: 21% (0.47 v. 0.39)
*AA(000). DSC data available since 4Q93
**AA(000). Ad-supported cable = ASCO plus DSNY, NOGN; Nonfiction series claim include based on full series average (all telecasts); excludes programs with a single telecasts
*** Excludes fictional or scripted, news and sports programs and specials.