My, My, My! Investigation Discovery Has Best November Ever in Prime Delivery in Key Demos
--Ratings Boosts from New Premieres of HOMICIDE HUNTER: LT. JOE KENDA and New Series Premiere of MOMSTERS: WHEN MOMS GO BAD--
November 2014 was Investigation Discovery's (ID) best November ever in Prime delivery among P2+ (776k), HH (659k), P25-54 (347k), W25-54 (243k), P18-49 (282k) and W18-49 (196k). With one month left in 2014, ID is on track to have its best year ever in Prime delivery among P2+ (785k), HH (663k), P25-54 (355k), W25-54 (236k), P18-49 (273k), M25-54 (120k) and W18-49 (186k), as well as in Total Day (6a-6a) delivery among P2+ (621k), HH (549k), P25-54 (303k), W25-54 (205k) and W18-49 (164k).
Network veteran series HOMICIDE HUNTER: LT. JOE KENDA wrapped its fourth season on a high note as the best performing season of the series in Prime delivery in all key demos: P2+ (1.168 million), HH (1.01 million), P25-54 (478k), W25-54 (306k), P18-49 (346k), W18-49 (229k) and M25-54 (172k). The 11/4/14 10PM premiere episode garnered the series' highest HH rating (1.34 HH) and HH delivery (1.153 million), making it the network's #8 and #4 telecasts respectively among ID's highest Prime telecasts of all-time. The 9PM season finale on 11/18/14 set a new premiere record for HOMICIDE HUNTER for Prime delivery among P25-54 (582k) and became ID's #5 highest Prime telecast of all-time for HH delivery (1.135 million).*
November ratings were also bolstered by the premiere of the all-new series MOMSTERS: WHEN MOMS GO BAD featuring veteran TV mom, Roseanne Barr. Premiering on Friday, November 28 with back-to-back episodes at 10PM and 10:30PM, MOMSTERS broke the record for ID's best Primetime telecast ever for delivery among W18-49 (387k) at 10:30PM, and was ID's best Friday Prime telecast ever for delivery among W25-54 (436k), also delivering 1.046 million P2+ viewers.
The MOMSTERS premieres led ID to its best Friday ever in Prime delivery among P25-54 (513k), W25-54 (389k), P18-49 (457k) and W18-49 (351k), with the premieres ranking #2 in the 10-11PM time period for delivery among W25-54 and W18-49 against all ad-supported cable. The night ranked #4 in the 8p-11p time period for W25-54 delivery against all ad-supported cable.**
For the month, ID continued to be #1 in Total Day for Length of Tune in all of television among W25-54 (54 min.) as well as P25-54 (49 min). P25-54 viewers averaged 110 minutes of viewing per week on ID in Prime.
About Investigation Discovery
Investigation Discovery (ID) is the leading mystery-and-suspense network on television and America's favorite "guilty pleasure." From harrowing crimes and salacious scandals to the in-depth investigations and heart-breaking mysteries that result, ID challenges our everyday understanding of culture, society and the human condition. One of our nation's fastest growing cable networks, ID delivers the highest-quality programming to more than 86 million U.S. households and is available in both high definition (HD) and standard definition (SD). For more information, please visit InvestigationDiscovery.com, facebook.com/InvestigationDiscovery, or twitter.com/DiscoveryID. Investigation Discovery is part of Discovery Communications (Nasdaq: DISCA, DISCB, DISCK), the world's #1 pay-TV programmer reaching nearly 3 billion cumulative subscribers in 220 countries and territories.
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*Source: Nielsen, NHI Calendar, 01/27/08-11/30/14, L+SD data, Program Based Dayparts, Prime (Mon-Sun 8p-11p).
**Source: Nielsen, NHI Calendar, 01/27/08-11/30/14, L+SD data, Time Period Averages, Prime (Mon-Sun 8p-11p).