[02/18/15 - 02:20 PM]
Turner Sports' Extensive Coverage of NBA All-Star 2015 Draws More Than 27.5 Million Viewers and Scored Audience Growth Across All Screens
Turner further spins the numbers for the week of January 26-February 1.

[via press release from Turner]

NBA All-Star Delivers across Turner Sports platforms

Turner Sports' extensive coverage of NBA All-Star 2015 delivered significant audience totals - with more than 27.5 million viewers tuning in to watch live All-Star event programming throughout the weekend - and growth across all screens. Turner Sports' coverage of the NBA All-Star Game, simulcast on TNT and TBS, averaged 7.2 million total viewers and a 4.3 U.S. HH rating to rank as the most-viewed and highest-rated sports program of the week.

One day earlier, TNT's presentation of State Farm All-Star Saturday Night generated an average of 6.1 million total viewers and a 3.4 U.S. HH rating to register as the second most-viewed sports program of the week.

The weekend's NBA All-Star live event coverage set ratings records in New York, the host city of the event. Sunday's NBA All-Star Game earned an 8.8 locally in New York, the highest rating throughout Turner's history televising the event, and State Farm All-Star Saturday Night netted a 7.2 local rating in NY, the highest on record for the event in the market.

Over the course of the weekend, NBA All-Star events airing across Turner networks were the most-discussed programming across all of television, according to Social Guide. Collectively, NBA All-Star Game and State Farm All-Star Saturday Night content published across Turner's NBA on TNT and NBA TV accounts via Facebook and Twitter reached a gross audience of more than 150 million fans and followers and generated more than 25 million video views.

NBA All-Star content also propelled growth across live video streams, including Turner's TV Everywhere platforms, with nearly a +90% increase for State Farm All-Star Saturday Night and more than +50% improvement for the NBA All-Star Game.

In addition, NBA TV's special All-Star edition of NBA Inside Stuff delivered a +35% increase among total viewers for its first two cumulative airings throughout the weekend. NBA TV also saw viewership increases for Sunday's Inside the NBA post-game show (+16%), the network's pre-game concert (+15%) and NBA D-League All-Star Game (+18%) telecasts.

Cartoon Network

Cartoon Network continues its incredible momentum into February, ranking #1 in total day delivery of kids 6-11 and all key boys on all TV for the week of Jan. 26. Total day delivery grew between +3% and +10% among all key kids vs. last year.

Cartoon Network programming took the Top 12 telecasts of the week among boys 6-11 on basic cable.

Cartoon Network's Thursday Night continues to dominate, with the Jan. 29 lineup making the network television's #1 destination among all key kids and growing by double and triple digits across all targeted demos (+52% to +118%). Teen Titans Go! (6p) ranked as the #1 telecast of the week among kids 2-11/6-11 & all key boys on basic cable, and #1 for the day among all targeted demos vs. all TV. Additionally, all other Thursday Night premieres ranked #1 in their respective time periods among kids & boys 2-11/6-11.

Adult Swim

Adult Swim ranked as basic cable's #1 network for the week of Jan. 26 in total day delivery of adults 18-24, 18-34, & 18-49 and men 18-24, 18-34, & 18-49. The network also ranked #1 in primetime among adults 18-34.

The Jan. 30 premiere of Newsreaders (12a) ranked #1 in its time period adults and men 18-24 and 18-34. Delivery among adults 18-24 increased by +13% over last year.

The Feb. 1 episode of Mike Tyson Mysteries (11:30p) won its time period among adults 18-24.

Adult Swim telecasts, including the original series Robot Chickenand Mike Tyson Mysteries, accounted for 25 of the Top 50 telecasts of the week on basic cable among adults 18-34, more than any other network.


TBS topped the basic cable charts in Live + 7 delivery for the week of Jan. 26, ranking as the #1 network in primetime delivery of adults 18-49. TBS also came in a very close second behind Adult Swim among adults 18-34 in primetime.

TBS's Cougar Town scored solid growth across the board with its Jan. 27 episode and encores, drawing a combined audience of 3.0 million viewers in Live + 7 delivery (+7% vs. the prior week). In key demos, the the comedy landed 1.8 million adults 18-49 (+8%) and 749,000 adults 18-34 (+10%). So far in its sixth and final season, Cougar Town is reaching an average of 2.9 million viewers per episode across TBS's linear telecasts and DVR, VOD, digital and mobile plays.

TBS's King of the Nerds garnered a combined audience of 1.9 million viewers in Live + 7 delivery for its Jan. 30 episode and encores. The show charted strong growth in key demos, delivering 625,000 adults 18-34 (+38% vs. prior week) and 1.3 million adults 18-49 (+13%). For the third season so far, King of the Nerds is reaching an average of 2.7 million viewers per episode across all of TBS's television, digital, and mobile platforms.


TNT's investigative series Cold Justice booked 2.6 million viewers in Live + 7 delivery for its Jan. 30 episode and encore, including 1.0 million adults 25-54. So far this season, the powerful series is reaching an average of 3.5 million viewers per episode across all of TNT's television, digital and mobile platforms.

Transporter The Series showed big gains as its Jan. 31 episode and encore drew a combined audience of 2.4 million viewers in Live + 7 delivery, a hefty +21% increase compared to the prior week. The growth was also strong in key demos, with 815,000 adults 25-54 (+17% vs. the prior week) and 689,000 adults 18-49 (+28%). With additional DVR, replays and multiplatform viewing included, season 2 of Transporter The Series reached an average of 3.2 million viewers per episode.


truTV's Impractical Jokers scored 2.1 million viewers in Live + 7 delivery for its Jan. 29 season premiere and ranked #2 in its timeslot among key demos, including adults 18-34 & 18-49 and men 18-34 & 18-49. The series also continues to be a hit across genders, with incredible #1 rankings for both women 18-49 and women 18-34.

Impractical Jokers scored more adults 18-49 than two premiere competitive programs combined: History's Pawnography and MTV's Rob Dyrdek Fantasy Factory 7. The show also outdelivered its Oct. 30 season 3 finale by wide margins in all key demos, including adults 18-49 (+57%), men 18-49 (+45%), adults 18-34 (+55%), men 18-34 (+65%), women 18-49 (+74%), women 18-34 (+44%) and total viewers (+39%).

For the week of Jan. 26, truTV yielded a weekly median age of 37 across its primetime schedule, seven years younger than the same week a year ago.

  [february 2015]  


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