[04/06/15 - 11:46 AM]
ABC Family Is #1 Cable TV's #1 Network in Prime for the 2nd Straight Quarter in Target Demos
ABC Family spins the numbers for the first quarter of 2015.

[via press release from ABC Family]

ABC Family Is 1Q's #1 Network in Prime in Women 18-34 and Females 12-34

"Pretty Little Liars," "The Fosters" and "Switched at Birth" Place Among Cable TV's Top 10 Series in Females 12-34

ABC Family - 1Q 2015

During 1Q 2015, coming off its historic #1 Primetime finish in 2014 in Women 18-34 and powered by its ever-expanding original series library, ABC Family qualified as cable TV's #1 network in Prime for the 2nd-consecutive quarter in Women 18-34 (261,000/0.8 rating) and Females 12-34 (380,000/0.8 rating). Moreover, the network achieved Top 10 ranks for the 2nd quarter in a row with Adults 18-34 (#6 - 339,000/0.5 rating), Adults 18-49 (#9 - 568,000/0.4 rating), Women 18-49 (#3 - 422,000/0.7 rating) and Viewers 12-34 (#7 - 484,000/0.5 rating).

Notably, "Pretty Little Liars" was the #2 most social cable TV series of the quarter amassing 3.2 million tweets by over 610,000 unique authors at a rate of more than 269,000 per episode.

· Competitively, in Women 18-34, ABC Family (261,000) out-shined MTV by +64% (vs. 159,000), USA by +32% (vs. 198,000) and TBS by +15% (vs. 226,000).

· "Pretty Little Liars" ranked as cable TV's #3 series in Females 12-34 (1.6 million/3.5 rating) and Women 18-34 (1.1 million/3.2 rating) and placed among 1Q's Top 5 scripted cable TV series in Viewers 12-34 (#3 - 1.8 million/2.0 rating), Adults 18-34 (#4 - 1.2 million/1.8 rating) and Women 18-49 (#4 - 1.4 million/2.2 rating).

· Among Females 12-34, "Pretty Little Liars" (#3 - 1.6 million/3.5 rating), "The Fosters" (#7 - 938,000/2.0 rating) and "Switched at Birth" (#8 - 899,000/2.0 rating) ranked among the quarter's Top 10 cable TV series.

Source: NTI, U.S. Ratings. 1Q2015: 12/28/14-3/29/15, most current. Twitter: SocialGuide, Prime telecasts.

  [april 2015]  


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