TV ONE POSTS STRONGEST MAY IN NETWORK HISTORY REPORTING EIGHTH CONSECUTIVE MONTH OF YEAR-OVER-YEAR GAINS IN PRIMETIME & TOTAL DAY
Primetime May 2015 vs. May 2014 P25-54 +35%
21 Million Total Viewers 2+ reached in Total Day
SILVER SPRING MD, (June 3, 2015) - With record breaking premieres of original movie For The Love of Ruth, primetime news special State of Emergency: Baltimore and Beyond A News One Now Town Hall Meeting, and true crime series Fatal Attraction, TV One announced today its best May delivery ever in Primetime and Total Day among its key demos of P25-54 and P18-49.
· PRIMETIME: May 2015 vs. May 2014: P25-54 has grown +35%, P18-49 has grown +25%, while Households increased + 26%
· TOTAL DAY: May 2015 vs. May 2014: P25-54 has grown +17%, P18-49 has grown + 22%, while Households increased +14%
Source: Nielsen TV Toolbox, Live+SD May 2015 (4/27/15-05/31/15); TV1 Prime Performance| Reach based on P2+, 1 Min Qualifier
About TV One:
Launched in January 2004, TV One (www.tvone.tv) serves 57 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies and music designed to entertain, inform and inspire a diverse audience of adult Black viewers. The network is the exclusive home of News One Now, the only live daily news program targeting Black viewers. In December 2008, the company launched TV One High Def, which now serves 14 million households. TV One is solely owned by Radio One [NASDAQ: ROIA and ROIAK, www.radio-one.com], the largest radio company that primarily targets Black and urban listeners.