[09/08/15 - 01:52 PM]
Velocity Is Up Again in August with Its Highest Delivering Month Ever and Matching Its Total Day Ratings Record
Velocity further spins the numbers for the month of August.

[via press release from Velocity]


- Television's #1 Destination for Auto Lovers Cruises Into Fall with Highest Delivering Month Ever and Success Story in Total Day Ratings -

(Silver Spring Md.) - Velocity was firing on all cylinders this month with viewership that drove the network to record delivery and ratings numbers. Fueled by the return of signature series and stunt weeks, August was Velocity's highest-ever delivering month for Total Day in Persons and Men 25-54, Persons and Men 18-49, Households, and Men (M18+).

Specifically in Primetime, this past month was Velocity's best ever August for ratings and delivery among Households and Men (M18+). During Total Day, August also matched July as Velocity's best month ever for ratings on its target Men 25-54 demo.

The networks streak of success continues a strong ratings trend, as August 2015 marks 46 straight months of year-over-year delivery growth in Primetime for Households and Men (M18+).

Gains were driven by the return of Velocity's signature series WHEELER DEALERS when the Season 12 U.S. launch (8/26/15) ranked as Velocity's #1 season launch ever for Household delivery (400k). Additionally, Velocity's 3rd annual DREAM CAR WEEK grew 58% in overall reach vs. last year's stunt reaching 4.9M overall viewers, and earning double-digit ratings gains among Households, Men, and Persons (Primetime, 8/3-8/8/15 vs. 7/28-8/2/14).

August '15 vs. August '14

HH: 26% (165 vs 131)
P25-54: -1% (89 vs 90)
M25-54: 3% (68 vs 66)
P18-49: 6% (69 vs 65)
M18-49: 23% (53 vs 43)
P18-34: 10% (22 vs 20)
M18-34: 7% (15 vs 14)
M18+: 29% (153 vs 119)
P2+: 24% (210 vs 169)

HH: 43% (103 vs 72)
P25-54: 24% (56 vs 45)
M25-54: 29% (45 vs 35)
P18-49: 25% (45 vs 36)
M18-49: 33% (36 vs 27)
P18-34: 36% (15 vs 11)
M18-34: 50% (12 vs 8)
M18+: 41% (93 vs 66)
P2+: 42% (125 vs 88)

Source: Nielsen. Live+3D. Program-based data. PRIME = M-Su, 8-11p SPAN. Excludes breakouts.

*Prime rankings include DSNY and DSJR, but exclude NICK, for available tuning content less than <50% of available hours in Prime.

About Velocity

Velocity, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is the only upscale men's cable network that focuses on thrilling automotive for its viewers. Velocity programming is diverse, intelligent and engaging; capturing the best of the human experience as told by the top experts in the field. Formerly HD Theater, the fully HD network is available in 64 million homes. For more information on Velocity, please visit Velocity.com, on Facebook at facebook.com/VelocityTV or on Twitter @Velocity.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 pay-TV programmer reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories. For 30 years Discovery has been dedicated to satisfying curiosity and entertaining viewers with high-quality content through its global television brands, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science and Turbo/Velocity, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery controls Eurosport, the leading pan-regional sports entertainment destination across Europe and Asia-Pacific. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. For more information, please visit www.discoverycommunications.com.

  [september 2015]  


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