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[09/11/15 - 08:27 AM]
Thursday's Broadcast Ratings: NBC, NFL Kick Off Season with Big Numbers
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks last night (9/10/15):

[EDITOR'S NOTE: Due to the nature of live sports, Fast Nationals for NBC are approximate.]

NBC (23.854 million viewers, #1; adults 18-49: 8.8, #1) opened the NFL season on top with its trio of "NFL Kickoff 2015" (16.833 million viewers, #3; adults 18-49: 5.4, #3), "Sunday Night Football Pre-Kick" (25.742 million viewers, #1; adults 18-49: 8.9, #2) and "Sunday Night Football" (25.137 million viewers, #2; adults 18-49: 9.6, #1).

The distant silver then went to CBS (5.641 million viewers, #2; adults 18-49: 1.3, #2) with its mix of "The Big Bang Theory" (7.695 million viewers, #4; adults 18-49: 1.6, #5), "Mom" (5.489 million viewers, #6; adults 18-49: 1.1, #6), "Big Brother 17" (6.072 million viewers, #5; adults 18-49: 1.9, #4) and the series finale of "Under the Dome" (4.258 million viewers, #7; adults 18-49: 0.8, #8).

Next up was ABC (2.884 million viewers, #3; adults 18-49: 0.6, #3) and its repeat lineup of "Shark Tank" (4.070 million viewers, #8; adults 18-49: 0.9, #7), "Scandal" (2.469 million viewers, #9; adults 18-49: 0.5, #T9) and "How to Get Away with Murder" (2.112 million viewers, #11; adults 18-49: 0.4, #12).

Meanwhile, FOX (2.002 million viewers, #4; adults 18-49: 0.5, #4) offered up the season finale of "Boom!" (1.855 million viewers, #12; adults 18-49: 0.5, #T9) and a repeat "Bones" (2.149 million viewers, #10; adults 18-49: 0.5, #T9).

And finally, the season finale of "Beauty and the Beast" (0.807 million viewers, #13; adults 18-49: 0.2, #13) and a repeat "Arrow" (0.610 million viewers, #14; adults 18-49: 0.1, #14) on The CW (0.708 million viewers, #5; adults 18-49: 0.2, #5) closed out the evening. In the netlet's target demo (women 18-34), said duo posted a 0.2 and a 0.1 rating, respectively.

Week-to-week changes (adults 18-49):
-20.83% - Big Brother 17
-28.57% - Boom! (vs. 8/27/15)
-33.33% - Beauty and the Beast (vs. 8/27/15)
-42.86% - Under the Dome

Year-to-year changes (adults 18-49):
+6.67% - Sunday Night Football (on 9/4/14)
+1.14% - Sunday Night Football Pre-Kick (on 9/4/14)
-5.26% - NFL Kickoff 2015 (on 9/4/14)
-33.33% - Beauty and the Beast (vs. The Vampire Diaries (Repeat))
-37.50% - Boom! (vs. Hell's Kitchen (Repeat))
-65.45% - Big Brother 17 (vs. Thursday Night Football)
-85.45% - Under the Dome (vs. Thursday Night Football)

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.3/11 delayed by an NFL overrun; "Late Show with Stephen Colbert," 3.3/8; and ABC's "Jimmy Kimmel Live," 1.8/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.4/10 delayed by an NFL overrun; "Late Show," 0.8/4; and "Jimmy Kimmel Live," 0.5/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.8/8 in metered-market households delayed by an NFL overrun) beat CBS's "Late Late Show" (1.3/4). In the 25 markets with Local People Meters, "Late Night" (0.7/6 in 18-49 delayed by an NFL overrun) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.2/6 delayed by an NFL overrun in metered-market households and a 0.5/5 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks one year ago (9/11/14):

[EDITOR'S NOTE: Due to the nature of live sports, Fast Nationals for CBS are approximate.]

CBS (15.239 million viewers, #1; adults 18-49: 5.2, #1) surged to the top spot on Thursday with the network premiere of "Thursday Night Football Pre-Game" (11.899 million viewers, #2; adults 18-49: 3.5, #2) and "Thursday Night Football" (15.908 million viewers, #1; adults 18-49: 5.5, #1).

NBC (4.972 million viewers, #2; adults 18-49: 1.4, #2) then led the leftovers with the season premiere of "The Biggest Loser" (5.374 million viewers, #3; adults 18-49: 1.6, #3) followed by an "NBC News Special" (4.168 million viewers, #4; adults 18-49: 1.0, #4).

Next up was FOX (2.510 million viewers, #3; adults 18-49: 0.7, #3) with encores of "Hell's Kitchen" (2.537 million viewers, #6; adults 18-49: 0.8, #5) and "Bones" (2.484 million viewers, #7; adults 18-49: 0.6, #7).

Meanwhile, ABC (2.085 million viewers, #4; adults 18-49: 0.5, #4) served up a new "The Quest" (2.082 million viewers, #8; adults 18-49: 0.5, #8), the season finale of "The Quest" (1.576 million viewers, #9; adults 18-49: 0.4, #9) and a repeat of "Shark Tank" (2.598 million viewers, #5; adults 18-49: 0.7, #6).

And finally, repeats of "The Vampire Diaries" (0.735 million viewers, #10; adults 18-49: 0.3, #10) and "The Originals" (0.583 million viewers, #11; adults 18-49: 0.2, #11) on The CW (0.659 million viewers, #5; adults 18-49: 0.2, #5) closed out the night. In the netlet's target demo (women 18-34), "Diaries" delivered a 0.3 rating at 8:00/7:00c and "Originals" a 0.2 rating at 9:00/8:00c.

In late-night metered market ratings (via NBC's press release):

·In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; CBS's "Late Show with David Letterman," 2.0/6 delayed by an NFL overrun; and ABC's "Jimmy Kimmel Live," 1.9/5.

·In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.1/5; "Late Show," 0.7/5 delayed by an NFL overrun; and "Jimmy Kimmel Live," 0.6/3.

·From 12:35-1:05 a.m. ET , ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

·From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/5 delayed by an NFL overrun). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/4 delayed by an NFL overrun).

·At 1:35 a.m. ET , "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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