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[10/02/15 - 08:32 AM]
Thursday's Broadcast Ratings: NFL Continues Its Reign for CBS
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks last night (10/1/15):

[EDITOR'S NOTE: Due to the nature of live sports, Fast Nationals for CBS are approximate.]

CBS (14.194 million viewers, #1; adults 18-49: 4.7, #1) was still the top draw on Thursday with its weekly installments of "Thursday Night Football Pre-Game" (10.589 million viewers, #2; adults 18-49: 3.1, #2) and "Thursday Night Football" (14.915 million viewers, #1; adults 18-49: 5.0, #1).

ABC (8.362 million viewers, #2; adults 18-49: 2.5, #2) then was a distant second place with week two of "Grey's Anatomy" (8.452 million viewers, #4; adults 18-49: 2.3, #T4), "Scandal" (9.090 million viewers, #3; adults 18-49: 2.8, #3) and "How to Get Away with Murder" (7.545 million viewers, #6; adults 18-49: 2.3, #T4).

Next up was NBC (5.699 million viewers, #3; adults 18-49: 1.4, #3) with a new "Heroes Reborn" (5.004 million viewers, #8; adults 18-49: 1.6, #7), the return of "The Blacklist" (7.598 million viewers, #5; adults 18-49: 1.8, #6) and week two of "The Player" (4.495 million viewers, #9; adults 18-49: 0.9, #10).

Meanwhile, FOX (4.810 million viewers, #4; adults 18-49: 1.2, #4) offered up the season premieres of "Bones" (6.064 million viewers, #7; adults 18-49: 1.3, #8) and "Sleepy Hollow" (3.556 million viewers, #10; adults 18-49: 1.0, #9).

And finally, repeats of "The Flash" (1.142 million viewers, #11; adults 18-49: 0.4, #11) and "Arrow" (0.871 million viewers, #12; adults 18-49: 0.3, #12) on The CW (1.007 million viewers, #5; adults 18-49: 0.3, #5) closed out the evening. In the netlet's target demo (women 18-34), said duo posted a 0.2 and a 0.2 rating, respectively.

Week-to-week changes (adults 18-49):
+19.23% - Thursday Night Football Pre-Game
+16.28% - Thursday Night Football
-11.54% - How to Get Away with Murder
-12.50% - Scandal
-17.86% - Grey's Anatomy
-20.00% - Heroes Reborn
-25.00% - The Player

Year-to-year changes (adults 18-49):
+44.00% - The Blacklist (vs. Bad Judge/A to Z)
+23.08% - Heroes Reborn (vs. The Biggest Loser)
+13.64% - Thursday Night Football
+10.71% - Thursday Night Football Pre-Game
-11.54% - Grey's Anatomy
-13.33% - Bones
-15.15% - Scandal
-16.67% - Sleepy Hollow (vs. Gracepoint)
-28.13% - How to Get Away with Murder
-30.77% - The Player (vs. Parenthood)

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; "Late Show with Stephen Colbert," 2.3/8, delayed by an NFL overrun; and ABC's "Jimmy Kimmel Live," 2.4/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4; "Late Show," 0.8/5, delayed by an NFL overrun; and "Jimmy Kimmel Live," 0.7/4.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.5/5 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/5 in metered-market households) tied CBS's "Late Late Show" (1.3/6, delayed by an NFL overrun). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) tied "Late Late Show" (0.5/4, delayed by an NFL overrun).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (10/2/14):

[EDITOR'S NOTE: Due to the nature of live sports, Fast Nationals for CBS are approximate.]

CBS (12.399 million viewers, #1; adults 18-49: 4.2, #1) was the network to beat on Thursday with its presentation of "Thursday Night Football Pre-Game" (10.024 million viewers, #4; adults 18-49: 2.8, #4) and "Thursday Night Football" (12.874 million viewers, #1; adults 18-49: 4.4, #1).

ABC (10.415 million viewers, #2; adults 18-49: 3.0, #2) then claimed the silver with week two of "Grey's Anatomy" (9.073 million viewers, #5; adults 18-49: 2.6, #5), "Scandal" (10.411 million viewers, #3; adults 18-49: 3.3, #2) and "How to Get Away with Murder" (11.759 million viewers, #2; adults 18-49: 3.2, #3).

Next up was FOX (5.569 million viewers, #3; adults 18-49: 1.3, #T3) with a new "Bones" (6.304 million viewers, #6; adults 18-49: 1.5, #6) and the premiere of "Gracepoint" (4.833 million viewers, #8; adults 18-49: 1.2, #T10).

Meanwhile, NBC (4.808 million viewers, #4; adults 18-49: 1.3, #T3) served up a new "The Biggest Loser" (4.721 million viewers, #10; adults 18-49: 1.3, #T7), the premieres of "Bad Judge" (5.862 million viewers, #7; adults 18-49: 1.3, #T7) and "A to Z" (4.814 million viewers, #9; adults 18-49: 1.2, #T10) plus a new "Parenthood" (4.364 million viewers, #11; adults 18-49: 1.3, #T7).

And finally, the season premieres of "The Vampire Diaries" (1.784 million viewers, #12; adults 18-49: 0.9, #12) and "Reign" (1.054 million viewers, #13; adults 18-49: 0.4, #13) closed out the evening on The CW (1.419 million viewers, #5; adults 18-49: 0.6, #5). In the netlet's target demo (women 18-34), "Diaries" delivered a 1.4 rating at 8:00/7:00c and "Reign" a 0.5 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+3.70% - Thursday Night Football Pre-Game
0.00% - The Biggest Loser
-2.22% - Thursday Night Football
-6.25% - Bones
-7.14% - Parenthood
-13.16% - Scandal
-13.33% - Grey's Anatomy
-15.79% - How to Get Away with Murder

Year-to-year changes (adults 18-49):
+74.60% - Thursday Night Football (vs. Various)
+62.50% - Grey's Anatomy (vs. Scandal: The Secret Is Out)
+10.00% - Scandal (vs. Grey's Anatomy)
+4.00% - The Biggest Loser (vs. Parks & Recreation/Welcome to the Family)
-11.11% - How to Get Away with Murder (vs. Scandal)
-18.75% - Bad Judge (vs. Sean Saves the World)
-23.53% - Parenthood
-25.00% - Bones (vs. The X Factor)
-25.00% - The Vampire Diaries
-25.00% - Gracepoint (vs. Glee)
-36.84% - A to Z (vs. The Michael J. Fox Show)
-44.00% - Thursday Night Football Pre-Game (vs. The Big Bang Theory)
-60.00% - Reign (vs. The Originals)

In late-night metered market ratings (via NBC's press release):

·In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.0/8; CBS's "Late Show with David Letterman," 1.9/6 delayed by an NFL overrun; and ABC's "Jimmy Kimmel Live," 2.7/7.

·In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "Late Show," 0.5/3 delayed by an NFL overrun; and "Jimmy Kimmel Live," 1.0/5.

·From 12:35-1:05 a.m. ET , ABC's "Nightline" averaged a 1.6/5 in metered-market households and a 0.6/4 in 18-49 in the Local People Meters.

·From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/5 delayed by an NFL overrun). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/3 delayed by an NFL overrun).

·At 1:35 a.m. ET , "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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